Last edit by: yyznomad
For those of you interested only in the revised $450-million deal and related discussion, it starts on post 418:
https://www.flyertalk.com/forum/air-canada-aeroplan/1926409-update-aimia-accepts-air-canada-td-cibc-visa-revised-450-million-aeroplan-bid-28.html#post30109427
https://www.flyertalk.com/forum/air-canada-aeroplan/1926409-update-aimia-accepts-air-canada-td-cibc-visa-revised-450-million-aeroplan-bid-28.html#post30109427
Update: Aimia accepts Air Canada, TD, CIBC & Visa revised $450-million Aeroplan bid
#151
Join Date: Sep 2009
Location: YYZ
Programs: AC SE MM, Bonvoy Plat, Hilton G,Nexus, Amex MR Plat,IHG Plat
Posts: 4,428
I think Air Canada answered this question on their Q & A site: https://www.aircanada.com/ca/en/aco/...questions.html
“Q: Why are you giving Aimia a week to respond? Why can’t you give them more time?
A: (...) there have been other proposed transactions to purchase Aimia over the past several months.”
Maybe it wasn’t Amex but it looks like AC made this public now because they got wind of something else being cooked up.
#152
Join Date: Apr 2007
Location: Toronto, Ont., Canada
Programs: Aeroplan; Marriott Platinum; IHG Platinum; Best Western Diamond
Posts: 2,165
It was me. I made a proposal to buy aeropeso for 3 pesos, and told them I have several much smarter monkeys than their and can make ae run much better, without the nightly shutdowns. They were seriously considering.
Too bad one of ae's monkeys leaked the news to their monkey bodies in AC. AC got really nervous, because their own monkeys were still mostly asleep and they feared they cannot get their own system up in time. AC is also afraid of the ae database getting in my hands. So AC made a competing offer. I might up my offer to 4 pesos, and still win because I have smarter monkeys.
Too bad one of ae's monkeys leaked the news to their monkey bodies in AC. AC got really nervous, because their own monkeys were still mostly asleep and they feared they cannot get their own system up in time. AC is also afraid of the ae database getting in my hands. So AC made a competing offer. I might up my offer to 4 pesos, and still win because I have smarter monkeys.
#154
Join Date: Jun 2008
Location: YYC, Canada
Programs: AC 35k
Posts: 1,898
"Revenue-based flavour?" Well that's one way to put it. You need to achieve spending targets to attain various levels of status ($20k in the case of SE) and your ability to earn qualifying miles is at least partially dependent on fare bucket. That's more than a "revenue-based flavour" .... it's entirely based on spending. There's no other way to put it.
#155
Join Date: Jan 2006
Location: YYZ
Programs: AC, Bonvoy, HH
Posts: 610
https://www.theglobeandmail.com/busi...travel-demand/
Air Canada will establish its own loyalty program whether or not Aimia Inc. accepts a bid led by the airline to buy the loyalty company’s Aeroplan business... If Aimia accepts the bid, Aeroplan miles would be converted to the new Air Canada program... If Aimia rejects the bid, Air Canada will resume its negotiations with credit card companies and conclude an agreement in the fourth quarter... Air Canada believes there is no other party willing to assume the $2-billion liability.
#159
Join Date: Sep 2009
Location: YYZ
Programs: AC SE MM, Bonvoy Plat, Hilton G,Nexus, Amex MR Plat,IHG Plat
Posts: 4,428
Similarly while AE has stated that they will maintain the current points redemption chart (at least for what they confirmed), will there be a devaluation here too or their agreements with other carriers could cost less resulting in a faster clearing of some of this $2B at a much lower cost ?
I am not an accountant so please control your urge to shoot darts at me.
#160
Join Date: Jan 2009
Location: YOW
Programs: AC E75 / Marriott Titanium Elite
Posts: 952
I expect that the reality is that this liability is greater than $2B for Aimina going forward unless they devalue and probably less than $2B for AC since their cost should be less than what they were charging Aimia for redemptions.
#161
Join Date: Apr 2002
Location: YXE
Posts: 3,050
AC may very well be able to get away with carrying it at somewhere close to $0, as AP redemptions are almost never supposed to be redeemable for seats that would be saleable for revenue.
A 3rd party entity like Aimia, which obviously does not run an airline that is in the position to give value-less seats away, may have to carry such a liability at a much greater value.
One of the potential consequences here is that, under AC ownership, the "market fare" options (which were just cash redemptions for the cheapest Tango tickets available) and cash-like gift card redemptions, as horrible and useless as they often were, disappear. Replaced with, amongst other things, the ability to use points to do LMU's and preferred seats, lounge visits, priority boarding, etc. on a heavily targeted basis guided by data analysis.
I personally don't believe AC management for one moment in their claims that they will just transfer points to their 'new' Altitude program and shut AP down. They're attempting to acquire AP precisely so they don't have to bother doing that, although they'll probably end up doing a refresh of the brand nonetheless as it re-joins the AC family.
A 3rd party entity like Aimia, which obviously does not run an airline that is in the position to give value-less seats away, may have to carry such a liability at a much greater value.
One of the potential consequences here is that, under AC ownership, the "market fare" options (which were just cash redemptions for the cheapest Tango tickets available) and cash-like gift card redemptions, as horrible and useless as they often were, disappear. Replaced with, amongst other things, the ability to use points to do LMU's and preferred seats, lounge visits, priority boarding, etc. on a heavily targeted basis guided by data analysis.
I personally don't believe AC management for one moment in their claims that they will just transfer points to their 'new' Altitude program and shut AP down. They're attempting to acquire AP precisely so they don't have to bother doing that, although they'll probably end up doing a refresh of the brand nonetheless as it re-joins the AC family.
Last edited by pitz; Jul 27, 2018 at 7:24 pm
#162
Join Date: Jan 2017
Location: Halifax
Programs: AC SE100K, Marriott Lifetime Platinum Elite. NEXUS
Posts: 4,570
The stated liability is the list value. Which in any real sense means nothing.
Consider a restaurant. They sell a $25 gift card. There get $25 cash, but now have a $25 liability. They then later sell $25 of list price product, cost of goods sold, $7. Liability goes to $0. $18 profit.
Internally to AC those 8% of rewards seats cost nothing except half a can of coke each. $2b in liabilities can be paid out for nothing. But that captive market upselling on last weeks sandwiches and Johnny Walker and some checked baggage means cash in AC pockets.
And whatever good will is good for.
And the 13 DL380's and a baystack 350.
Consider a restaurant. They sell a $25 gift card. There get $25 cash, but now have a $25 liability. They then later sell $25 of list price product, cost of goods sold, $7. Liability goes to $0. $18 profit.
Internally to AC those 8% of rewards seats cost nothing except half a can of coke each. $2b in liabilities can be paid out for nothing. But that captive market upselling on last weeks sandwiches and Johnny Walker and some checked baggage means cash in AC pockets.
And whatever good will is good for.
And the 13 DL380's and a baystack 350.
#163
Join Date: Apr 2002
Location: YXE
Posts: 3,050
Even 10 years ago, running such queries on the sort of datasets AC/AP works with would have been impossible given the sort of constraints in computing. Today with the sort of computing power available, its completely plausible that 5 minutes prior to boarding, offers of such nature go out to customers' smartphones.
AP as a separate entity didn't allow that to happen as the negotiation involved and commercial arrangements would be too complicated to work out. A new program altogether would have lacked the rich retrospective data on which decision making could be based, and would've taken years to generate a good database. So AC basically had little other reasonable option here.
Even for email marketing, if you do, say, a YYZ-HKG search on AP and don't end up booking it, AC could hit you with follow-up emails during revenue seat sales for that route. Or purchase online targeted ads on various platforms. Much like Amazon does. Again, something that just wasn't possible with AP being a separate entity as AP definitely wouldn't want to promote the purchase of revenue tickets through AC directly.
Last edited by pitz; Jul 27, 2018 at 9:00 pm
#164
Join Date: Jun 2018
Posts: 5
Yes, credit unions!
Lol
Well it's all relative...
I deal with TD in one of our businesses and it is extremely difficult and RBC with another, which is "less" difficult. Dealt with CIBC in the past and left very underwhelmed.
I have Visa with both and they really don't have the same value to me as the corporate Amex. Especially with Aeroplan.
So this move will somewhat devalue Amex for me and I will have to look at the TD product further at that time.
(Phew... brought it back on topic)
Lol
Well it's all relative...
I deal with TD in one of our businesses and it is extremely difficult and RBC with another, which is "less" difficult. Dealt with CIBC in the past and left very underwhelmed.
I have Visa with both and they really don't have the same value to me as the corporate Amex. Especially with Aeroplan.
So this move will somewhat devalue Amex for me and I will have to look at the TD product further at that time.
(Phew... brought it back on topic)
#165
Join Date: May 2015
Location: Vancouver
Programs: Aeroplan, Mileage Plus, WestJet Gold, AMEX Plat
Posts: 2,026
Yes, credit unions!
Lol
Well it's all relative...
I deal with TD in one of our businesses and it is extremely difficult and RBC with another, which is "less" difficult. Dealt with CIBC in the past and left very underwhelmed.
I have Visa with both and they really don't have the same value to me as the corporate Amex. Especially with Aeroplan.
So this move will somewhat devalue Amex for me and I will have to look at the TD product further at that time.
(Phew... brought it back on topic)
Lol
Well it's all relative...
I deal with TD in one of our businesses and it is extremely difficult and RBC with another, which is "less" difficult. Dealt with CIBC in the past and left very underwhelmed.
I have Visa with both and they really don't have the same value to me as the corporate Amex. Especially with Aeroplan.
So this move will somewhat devalue Amex for me and I will have to look at the TD product further at that time.
(Phew... brought it back on topic)
RBC with Avion is a great program. Quite happy with it. May be switching to a new program BMO just introduced. Neither one are as good as AMEX Platinum. I would never go with a program that is tied directly to Aeroplan. You gain more flexibility being with a credit card program that is independent of the airline program.
IF Aeroplan is not taken over by Air Canada and they evolve to something like the Avion program, what bank is going to create the liability on its book by partnering with them. Why would TD or CIBC not just create their own program and leave Aeroplan to die a slow painfully death.