SAS will soon for the wide public announce new advantages for the EuroBonus Diamond program.

This is a gift shop where you once a year can choose between a number of different gifts. Currently there is 4 to choose from.

The first 4 gifts are:

Quintessentially Lifestyle Concierge Service: ca. 8.0000-9.000,- dkk
Urbanears Marshall Monitor hovedtelefoner: ca. 1.000-1.500,- dkk
EatCard: 495,- dkk
Cinima tickets: ca. 300-400,- dkk
From May 16th there will be added more gifts to the list:

20 rental films at Film2Home (op til 49 dkk. pr. film = 980 dkk)
6 months free audio books from Storytel (99 dkk. pr. m�ned = 594 dkk)
Free 1 year member card to the amusementpark Tusindfryd (Norge) (799 nok)

DK Link

I think it is a good thing to see that SAS will make a real difference between Gold and Diamond. Interesting to see the next steps they take on the journey to make EuroBonus better.

Br,
Henrik

I do agree but to be honest - I would have preferred something I could actually use like "on top the Opup list" on oversold SK flights (especially long haul), Rollover of points/segments for the next qualification period after hitting the 100.000/100, seatblocking even for EBGs other EBD is load does allow for it, access to exit rows/preferred seats on all flights prior to check-in, EBD dedicated support hotline,...

So things that make my travel experience with SAS better - I don't care about cinema tickets, headphones etc. These are things I can buy for little money but I can't buy e.g. the spot on top of the Opup list or priority access to the good seats on short haul flights - and on top these things won't cost SAS a dime.

None of these things have to do with a frequent flyer program, I think what everyone wants and expects here is default op-ups for EBD if seats are available. Or a Diamond only lounge, so we're not stuk with the overcrowded ARN lounge. I also like what IcelandAir does with free parking at KEF for Saga Gold members. These are things that frequent flyers value and benefit from. I expect the elite tier of such a program to provide travel perks, not cinema tickets.

These listed "perks" are worthless. SAS really needs to get their heads out of their asses and stop trying to reinvent the wheel here, the expectations of FF programs and travellers are very clear, they can copy what other airlines are doing and profit immediately.

Interesting point of view where Im totally disagreeing.
Just copying what your competitors are doing will only contribute to incremental innovation and short term value increase, kind of like pissing your pants. In my view what SK is doing right now, though it is done with the usual SK clumsiness, is a try to change the rules of the game in search for ground breaking innovation within the ecosystem of FFP. Yet we have only seen small changes, but at least to me it looks like SK are actually trying to challenge the mind-set regarding FFP's and engage in disruptive innovation that hopefully for SK will change the rules of the game and in the long run turn SAS into a profitable company.
Well, just my 5 cents.

To me the possibility of getting Quintessentially Lifestyle Concierge Service is a strong value proposition. I have had access to the service through work and it was truly great. I will look forward to this

There is a difference between copying what your competitors are doing and meeting (frequent) traveler expectations based on what competitors do by default. Right now SAS has catching up to do in order to meet those expectations, specifically for the Diamond tier. I'd rather see them bump the requirement to 200k or 300k points and do it properly as opposed to this. At the very least things like an upgrade voucher at hitting or renewing Diamond would be a concept they can introduce immediately and please everyone with.

When they are done catching up there is room for innovation. SAS's biggest flaw in these matters is how little they listen to customers, the same things everyone always complains about never change and their recent track record hasn't shown they should just be sailing their own course as they haven't booked the results to back that up.

I would be genuinely surprised that if SAS would put out a poll more people would vote in favour of this compared to them introducing more traditional elite tier perks that other airlines offer.

It's great indeed, but will not appeal to the majority of EBDs. Those who value and benefit from these services already have them. Most other folks will give it a try and after not using it for a year regret not having qualified with another airline and grabbed that upgrade to First or the occasional upgrade because of empty seats in a higher class.

I think this is good news. While it would make sense to get parking/upgrades/dedicated lounges, would also be good, this is without a doubt an improvement of the programme.

This can hardly be bad news.

ScandiGB

I think is some very good initiative from SAS and something that do not require the backend IT systems to be changed. I know that the upgrade vouchers and similar suggetions are not possible in the current setup so it is nice that they think out of the box and really makes a difference now.

^^^ to SAS for this step up.

Br,
Henrik

Can someone please help me by explaining what I can expect with the Concierge service? How's that being implemented?

I'm Diamond since yesterday, so it' suddenly quite interesting to read about these perks.

Do I correctly understand that none of these are available as of yet? Otherwise, how do I order?

Afaik they will eventually all become available at https://diamond.flysas.com/

this scares me... this is not a metal any longer...

A little Hilton'ish

And not SAS like... BA have emerald... are they flirting? or just being funny...

Name? Geir Falls = Fillagrees = Delicate ornamental work of fine silver gold or other metal, NOT DIAMOND!!!

Where did you know this URL from?

From the source code on SAS' frontpage. It has also been shared around on several scandinavian travel forums recently.

I can confirmed that the site is online and you can login on this site using your SAS details.

I can also confirm that the first order have been recieved after ordering it from the web site.

Br,
Henrik

Finnair has had something similar for many years when you first qualify as platinum. It used to be every time you requalify, but has been changed if memory serves correctly. So, it�s not like SAS is inventing anything here. Better than nothing, but giving perks offered By the airline would make more sense to me.