None of these things have to do with a frequent flyer program, I think what everyone wants and expects here is default op-ups for EBD if seats are available. Or a Diamond only lounge, so we're not stuk with the overcrowded ARN lounge. I also like what IcelandAir does with free parking at KEF for Saga Gold members. These are things that frequent flyers value and benefit from. I expect the elite tier of such a program to provide travel perks, not cinema tickets.

These listed "perks" are worthless. SAS really needs to get their heads out of their asses and stop trying to reinvent the wheel here, the expectations of FF programs and travellers are very clear, they can copy what other airlines are doing and profit immediately.