Originally Posted by
FlyingMoose
None of these things have to do with a frequent flyer program, I think what everyone wants and expects here is default op-ups for EBD if seats are available. Or a Diamond only lounge, so we're not stuk with the overcrowded ARN lounge. I also like what IcelandAir does with free parking at KEF for Saga Gold members. These are things that frequent flyers value and benefit from. I expect the elite tier of such a program to provide travel perks, not cinema tickets.
These listed "perks" are worthless. SAS really needs to get their heads out of their asses and stop trying to reinvent the wheel here, the expectations of FF programs and travellers are very clear, they can copy what other airlines are doing and profit immediately.
Interesting point of view where Im totally disagreeing.
Just copying what your competitors are doing will only contribute to incremental innovation and short term value increase, kind of like pissing your pants. In my view what SK is doing right now, though it is done with the usual SK clumsiness, is a try to change the rules of the game in search for ground breaking innovation within the ecosystem of FFP. Yet we have only seen small changes, but at least to me it looks like SK are actually trying to challenge the mind-set regarding FFP's and engage in disruptive innovation that hopefully for SK will change the rules of the game and in the long run turn SAS into a profitable company.
Well, just my 5 cents.
To me the possibility of getting Quintessentially Lifestyle Concierge Service is a strong value proposition. I have had access to the service through work and it was truly great. I will look forward to this
