I do agree but to be honest - I would have preferred something I could actually use like "on top the Opup list" on oversold SK flights (especially long haul), Rollover of points/segments for the next qualification period after hitting the 100.000/100, seatblocking even for EBGs other EBD is load does allow for it, access to exit rows/preferred seats on all flights prior to check-in, EBD dedicated support hotline,...

So things that make my travel experience with SAS better - I don't care about cinema tickets, headphones etc. These are things I can buy for little money but I can't buy e.g. the spot on top of the Opup list or priority access to the good seats on short haul flights - and on top these things won't cost SAS a dime.