Originally Posted by
NicoEBG
Just copying what your competitors are doing will only contribute to incremental innovation and short term value increase, kind of like pissing your pants.
There is a difference between copying what your competitors are doing and meeting (frequent) traveler expectations based on what competitors do by default. Right now SAS has catching up to do in order to meet those expectations, specifically for the Diamond tier. I'd rather see them bump the requirement to 200k or 300k points and do it properly as opposed to this. At the very least things like an upgrade voucher at hitting or renewing Diamond would be a concept they can introduce immediately and please everyone with.
When they are done catching up there is room for innovation. SAS's biggest flaw in these matters is how little they listen to customers, the same things everyone always complains about never change and their recent track record hasn't shown they should just be sailing their own course as they haven't booked the results to back that up.
Yet we have only seen small changes, but at least to me it looks like SK are actually trying to challenge the mind-set regarding FFP's and engage in disruptive innovation that hopefully for SK will change the rules of the game and in the long run turn SAS into a profitable company.
I would be genuinely surprised that if SAS would put out a poll more people would vote in favour of this compared to them introducing more traditional elite tier perks that other airlines offer.
To me the possibility of getting Quintessentially Lifestyle Concierge Service is a strong value proposition. I have had access to the service through work and it was truly great. I will look forward to this
It's great indeed, but will not appeal to the majority of EBDs. Those who value and benefit from these services already have them. Most other folks will give it a try and after not using it for a year regret not having qualified with another airline and grabbed that upgrade to First or the occasional upgrade because of empty seats in a higher class.