View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking!
208
20.33%
It's OK - I'm warming up to this new look.
303
29.62%
I'm not feeling much one way or another - it may take time.
95
9.29%
I think AA could have done better.
214
20.92%
I really hate this look - what were they thinking?
203
19.84%
Voters: 1023. You may not vote on this poll
Jan 17, 2013, 10:44 am
Last edit by: incognitoMD
American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Jan 22, 2013, 8:49 pm
#751
Moderator: American AAdvantage
Join Date: May 2000
Location: NorCal - SMF area
Programs: AA LT Plat; HH LT Diamond, Maître-plongeur des Muccis
Posts: 62,948
Jan 22, 2013, 8:49 pm
#752
Suspended
Join Date: Dec 2005
Posts: 9,916
There is absolutely no respect for current management.
Jan 22, 2013, 9:29 pm
#753
Join Date: Mar 2007
Location: TYO / WAS / NYC
Programs: American Express got a hit man lookin' for me
Posts: 4,596
NYT quoted demonstrating employees that "the basic issue is the way they're treated, the way all employeees in this company are treated". Turns out that some of the bad treatment was junior employees having truly awful schedules, which of course were due to the seniority system cherished and promulgated by the unions.
Jan 22, 2013, 9:56 pm
#754
Join Date: Feb 1999
Location: City with Tax-Payer subsdized AA Maintance Base
Programs: Enough to Cause a Migraine
Posts: 1,857
Forget the "conspiracy theory" that the new AA tail design is because it mirrors similarities of USAirways; instead I propose another conspiracy theory:
The reason for the new ribbon logo for American, is to mirror that of British Airways since they want to have IAG invest the max that they can to keep US' hands off AA, and ensure it stays in OneWorld. :P
The reason for the new ribbon logo for American, is to mirror that of British Airways since they want to have IAG invest the max that they can to keep US' hands off AA, and ensure it stays in OneWorld. :P
Jan 22, 2013, 11:13 pm
#755
FlyerTalk Evangelist
Join Date: Nov 2005
Location: Phoenix, AZ
Programs: AA Gold AAdvantage Elite, Rapids Reward
Posts: 38,326
Jan 23, 2013, 10:39 am
#756
Join Date: Mar 2008
Location: SEA/YYZ
Posts: 1,561
Small point, but I think AA updated the new EXP cards back to black from the "platinum" color that was close to the PLT cards.
Jan 23, 2013, 12:12 pm
#757
Moderator: American AAdvantage
Join Date: May 2000
Location: NorCal - SMF area
Programs: AA LT Plat; HH LT Diamond, Maître-plongeur des Muccis
Posts: 62,948
Moderator action
Please keep this thread on topic; discussions about previous AA CEOs, etc. are off topic, and may be summarily deleted.
Posts regarding AA invitations to visit the airport to see the new aircraft have been moved to: Invitation from AA to see their new plane in person.
Discussions about the new brand website havee been moved to: AA aa.com Web Site in Transition [new brand site issues, 2013 Q1].
Thanks,
/Moderator
Posts regarding AA invitations to visit the airport to see the new aircraft have been moved to: Invitation from AA to see their new plane in person.
Discussions about the new brand website havee been moved to: AA aa.com Web Site in Transition [new brand site issues, 2013 Q1].
Thanks,
/Moderator
Jan 23, 2013, 12:56 pm
#758
Join Date: Jun 2005
Location: Seattle & Seoul.... and now, Maastricht....
Programs: UA Mileage Plus, NWA WorldPerks deserter, Alaska Airlines Something-er-Other...
Posts: 1,888
When I first saw the tail, my mind immediately went to 1984 Los Angeles Summer Olympic Games logo.
I did like that one.
I did like that one.
Jan 23, 2013, 1:00 pm
#759
FlyerTalk Evangelist
Join Date: Nov 2009
Location: Northeast Kansas | Colorado Native
Programs: Amex Gold/Plat, UA *G, Hyatt Globalist, Marriott LT Gold, NEXUS, TSA Disparager Unobtanium
Posts: 21,605
Jan 23, 2013, 1:47 pm
#762
FlyerTalk Evangelist
Join Date: Nov 2009
Location: Northeast Kansas | Colorado Native
Programs: Amex Gold/Plat, UA *G, Hyatt Globalist, Marriott LT Gold, NEXUS, TSA Disparager Unobtanium
Posts: 21,605
Jan 23, 2013, 2:06 pm
#763
FlyerTalk Evangelist
Join Date: Mar 2004
Location: SJC
Programs: AA EXP, BA Silver, Hyatt Globalist, Hilton diamond, Marriott Platinum
Posts: 33,533
As long as I get to sit in the seats that I want and get into the lounges I want, the planes could have pictures of Hello Kitty, or that banal fat little girl from the south (or wherever she's from) that I've heard about, but don't recall her name, for all I care. Boo boo something.
In the irrelevant minutiae category.
Cheers.
In the irrelevant minutiae category.
Cheers.
Jan 23, 2013, 2:45 pm
#764
Join Date: Jun 2006
Location: SFO/OAK
Programs: AA EXP 3.4MM, BAEC, UAMP, Skyteam (<10k) HH Gold, IHG Plat, Hertz Gold, GE/TSA TT
Posts: 2,723
Jan 23, 2013, 3:42 pm
#765
Join Date: Jan 2013
Location: California
Programs: AA EXP 2MM, HH DIA, Hertz PC, GE + Pre✓, Amazon Super Special Prime
Posts: 1,008
AA Rebranding: A real revival or just a change of scenery?
Over the past months, I have watched AA slowly and seemingly make progress in digging themselves out of the bankrupt hole that they were in. I had a vested interest in their product because I bought their stock when it was dirt cheap and rode it until a week or so ago and cashed in the chips at a handsome gain - go me!!
While their progress seemed to make investors happy recently, is that going to translate into making customers happy? Since they are where their revenue comes from.
The new livery seems to have turned some heads and ruffled some feathers - mostly in a good way. Progress has been made with updating their aged fleet with the goal of having "the youngest fleet in the sky" and looks to have the green light for the future. Updates to interior design on aircraft, refreshed seats, etc. have garnered some positive feedback. And above all, the overall rebranding and facelift of the AA name has seemed to have given them the push they needed to make their true foray into the 21st century.
While all these changes look great on paper and sound great to us chatting about them, the question(s) remains:
Are customers going to appreciate the changes?
Are those who strayed from AA of late going to come back after seeing these new developments? Is customer loyalty going to increase?
And above all:
Is this the revival of the AA we once knew, one where flying was an event, or is this just the same AA wearing a new shirt and tie?
I look forward to hearing your thoughts!
While their progress seemed to make investors happy recently, is that going to translate into making customers happy? Since they are where their revenue comes from.
The new livery seems to have turned some heads and ruffled some feathers - mostly in a good way. Progress has been made with updating their aged fleet with the goal of having "the youngest fleet in the sky" and looks to have the green light for the future. Updates to interior design on aircraft, refreshed seats, etc. have garnered some positive feedback. And above all, the overall rebranding and facelift of the AA name has seemed to have given them the push they needed to make their true foray into the 21st century.
While all these changes look great on paper and sound great to us chatting about them, the question(s) remains:
Are customers going to appreciate the changes?
Are those who strayed from AA of late going to come back after seeing these new developments? Is customer loyalty going to increase?
And above all:
Is this the revival of the AA we once knew, one where flying was an event, or is this just the same AA wearing a new shirt and tie?
I look forward to hearing your thoughts!