The dreadful new website spreads to email marketing communication "Miles Snapshot"
Jul 21, 2010, 1:47 pm
#61
Join Date: Jul 2004
Location: SNA
Programs: AA EXP, UA 1K (until it expires then never again), *wood Plat, Marriott Gold
Posts: 9,239
Wow UAs marketing folks have lost it
So just got an email from MP: Just for you: Your journey to Europe starts with Mileage Plus
(I'm pretty darn sure its not just for me and they also sent this to others
)
It was pretty boilerplate marketing stuff, but this part caught my eye and made me nearly fall off my chair:
HAHAHAHAHAHAHAHAHAH the royal treatment you have got to be kidding me!
I have a TPAC on Sunday in C, maybe F, I wonder if the royal treatment is only on TATLs or if I should be looking forward to it on my flight as well
(I'm pretty darn sure its not just for me and they also sent this to others
)It was pretty boilerplate marketing stuff, but this part caught my eye and made me nearly fall off my chair:
Add luxury to your flight to Europe
With as few as 10,000 miles, indulge yourself
in the royal treatment in our premium cabins
With as few as 10,000 miles, indulge yourself
in the royal treatment in our premium cabins
I have a TPAC on Sunday in C, maybe F, I wonder if the royal treatment is only on TATLs or if I should be looking forward to it on my flight as well
Last edited by iluv2fly; Jul 21, 2010 at 1:50 pm Reason: language
Jul 21, 2010, 1:50 pm
#62
FlyerTalk Evangelist
Join Date: Mar 2010
Location: DAY
Programs: UA 1K 1MM; Marriott LT Titanium; Amex MR; Chase UR; Hertz PC; Global Entry
Posts: 10,159
I would suggest packing your crown just in case....though your scepter might not clear TSA.....
Jul 21, 2010, 1:55 pm
#63
Join Date: May 2007
Location: Sherman Oaks, CA
Programs: Ozark Go-Getters Gold, Statler Star Silver, others from a variety of alternate timelines
Posts: 843
It means you will get treated just as well as the Kansas City Royals. Get ready to enjoy losing to the rest of the American League!
Jul 21, 2010, 2:03 pm
#64
Join Date: Apr 2003
Location: USA
Programs: UA 1K, Starwood Platinum, Hyatt Diamond
Posts: 982
I find this interesting though. A couple years ago, the upgrade process was almost confidential. Think about it, the e500 system was beyond most mere mortals' understanding; upgrading with miles or a SWU involved calling United as it could not be done on the Web; even finding NC/NF availability wasn't doable on the web (although it's still not doable in a straightforward way at this time.) Most folks had no clue they could upgrade.
Then the Upgrade button appeared. Then HAL started asking about "Reservations, or Upgrades." Then UDU and the co-pay appeared. All while the capacity of premium cabin actually decreases. And now UA markets upgrades heavily to the masses.
I'd be curious to glance at numbers and find out how much UA makes or expects to make through co-pays, UFC, PCU, etc. Something tells me there's decent business there. $500 one way isn't exactly pocket change, but do folks splurge in the spur of the moment? Anyway, it's a rather interesting marketing change.
Then the Upgrade button appeared. Then HAL started asking about "Reservations, or Upgrades." Then UDU and the co-pay appeared. All while the capacity of premium cabin actually decreases. And now UA markets upgrades heavily to the masses.
I'd be curious to glance at numbers and find out how much UA makes or expects to make through co-pays, UFC, PCU, etc. Something tells me there's decent business there. $500 one way isn't exactly pocket change, but do folks splurge in the spur of the moment? Anyway, it's a rather interesting marketing change.
Jul 21, 2010, 2:10 pm
#65
FlyerTalk Evangelist
Join Date: Aug 2003
Location: SNA
Programs: UA Million Mile Nobody, Marriott Platinum Elite, SPG Gold
Posts: 25,228
Unfortunately UA has decided the premium cabins should be worthy of upgraders only. For those who actually spend money on C or F tickets, take your business elsewhere. While "royal treatment" would be a bit of an exaggeration on any airline, business or first class service means very different things to other airlines. Until UA starts taking their premium service seriously, those cabins will indeed be occupied by upgraders, and their low cost tickets.
Jul 21, 2010, 2:26 pm
#66
Join Date: Apr 2005
Location: MBS/FNT/LAN
Programs: UA 1K, HH Gold, Mariott Gold
Posts: 9,630
Jul 21, 2010, 2:36 pm
#67
Join Date: Jul 2004
Location: SNA
Programs: AA EXP, UA 1K (until it expires then never again), *wood Plat, Marriott Gold
Posts: 9,239
Jul 21, 2010, 3:04 pm
#68
Join Date: Apr 2005
Location: MBS/FNT/LAN
Programs: UA 1K, HH Gold, Mariott Gold
Posts: 9,630
Jul 21, 2010, 3:25 pm
#69
Join Date: May 2001
Posts: 4,772
I'd be curious to glance at numbers and find out how much UA makes or expects to make through co-pays, UFC, PCU, etc. Something tells me there's decent business there. $500 one way isn't exactly pocket change, but do folks splurge in the spur of the moment? Anyway, it's a rather interesting marketing change.
http://chicagobreakingbusiness.com/2...-revenues.html
Jul 21, 2010, 6:41 pm
#70
Join Date: Aug 2009
Location: Chicago
Programs: UA 1k
Posts: 97
I ain't no king
Unfortunately UA has decided the premium cabins should be worthy of upgraders only. For those who actually spend money on C or F tickets, take your business elsewhere. While "royal treatment" would be a bit of an exaggeration on any airline, business or first class service means very different things to other airlines. Until UA starts taking their premium service seriously, those cabins will indeed be occupied by upgraders, and their low cost tickets.