Last edit by: WineCountryUA
The “leaked” first shot:
United’s announcement video:
https://twitter.com/united/status/11...525993984?s=20
PDF of the new livery:
https://mma.prnewswire.com/media/876...jpg?p=original
United’s announcement video:
https://twitter.com/united/status/11...525993984?s=20
PDF of the new livery:
https://mma.prnewswire.com/media/876...jpg?p=original
Out with the Gold, in with the Blue - United Airlines Unveils its Next Fleet Paint Design
Updated aircraft livery is the next step in United's ongoing efforts to modernize its visual brand
CHICAGO, April 24, 2019 /PRNewswire/ -- Today, United Airlines is introducing customers and employees to a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United's ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.
"As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit," said Oscar Munoz, CEO of United Airlines. "Each improvement we've added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United's image and values while pointing in the direction of where we intend to go next in serving our customers."
The next iteration of United's livery prominently features the color most connected to the airline's core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United's heritage while bringing a more modern energy. The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier's expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue. The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United's Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United's name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United's mission of "Connecting people. Uniting the world." will also be painted near the door of each aircraft.
The new design features core colors from United's updated brand palette, which was introduced last year as a step toward updating the brand's visual identity. Blue continues to be the airline's primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline's new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats are being added to the fleet. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United's new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.
On average, United aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year. For more information visit united.com/brandevolution.
Updated aircraft livery is the next step in United's ongoing efforts to modernize its visual brand
CHICAGO, April 24, 2019 /PRNewswire/ -- Today, United Airlines is introducing customers and employees to a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United's ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.
"As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit," said Oscar Munoz, CEO of United Airlines. "Each improvement we've added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United's image and values while pointing in the direction of where we intend to go next in serving our customers."
The next iteration of United's livery prominently features the color most connected to the airline's core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United's heritage while bringing a more modern energy. The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier's expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue. The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United's Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United's name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United's mission of "Connecting people. Uniting the world." will also be painted near the door of each aircraft.
The new design features core colors from United's updated brand palette, which was introduced last year as a step toward updating the brand's visual identity. Blue continues to be the airline's primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline's new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats are being added to the fleet. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United's new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.
On average, United aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year. For more information visit united.com/brandevolution.
Revised UA livery revealed 24 April 2019 (sneak peek on FT on 23rd)
#151
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#152
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United also just posted a video on their Facebook page that includes what I assume are hints. Namely the blue swoop
https://twitter.com/united/status/1119276973631709185
https://twitter.com/united/status/1119276973631709185
#153
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Guess the wavy gold turns to aqua blue. Had always thought the wavy line was something Boeing offered on a whim for the 787, not some transition to the new brand by Priestman.
But looking at the current 787 stripe seems hard to have the billboard lettering from the Star Wars / art liveries with a wave stripe, so the mystery deepens.
But looking at the current 787 stripe seems hard to have the billboard lettering from the Star Wars / art liveries with a wave stripe, so the mystery deepens.
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#155
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Video on Instagram says “Out with the gold, in with the blue”. Certainly sounds like the gold stripe and the gold in the globe are history?
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I'm ok if the Gold goes. It's virtually gone in the airport branding, anyway. Blue and a lighter blue is fine with me.
#158
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Leave it to the beloved A.nut to find the moment in the brand video they show a painter with a reference image of part of the new livery (tail)
Post 891 https://www.airliners.net/forum/view...=850#p21299539
https://i.imgur.com/K0KeO9P.png
Blue and white basic globe on the tail.
At least in the image looks like the grey belly curves up a bit - and if there's a light blue stripe it's really narrow just above the grey.
Post 891 https://www.airliners.net/forum/view...=850#p21299539
https://i.imgur.com/K0KeO9P.png
Blue and white basic globe on the tail.
At least in the image looks like the grey belly curves up a bit - and if there's a light blue stripe it's really narrow just above the grey.
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Leave it to the beloved A.nut to find the moment in the brand video they show a painter with a reference image of part of the new livery (tail)
Post 891 https://www.airliners.net/forum/view...=850#p21299539
https://i.imgur.com/K0KeO9P.png
Blue and white basic globe on the tail.
At least in the image looks like the grey belly curves up a bit - and if there's a light blue stripe it's really narrow just above the grey.
Post 891 https://www.airliners.net/forum/view...=850#p21299539
https://i.imgur.com/K0KeO9P.png
Blue and white basic globe on the tail.
At least in the image looks like the grey belly curves up a bit - and if there's a light blue stripe it's really narrow just above the grey.
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#162
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#163
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Purely fan art from Airliners.net based on what's seen in the brand video:
https://i.imgur.com/XprZNDA.png
I'd say it's the closest yet at incorporating clues to date - I'd change the blue line to be thinner in light blue to more closely resemble the peekaboo of the tail area and blue wavy line graphic from the brand video.
https://i.imgur.com/XprZNDA.png
I'd say it's the closest yet at incorporating clues to date - I'd change the blue line to be thinner in light blue to more closely resemble the peekaboo of the tail area and blue wavy line graphic from the brand video.
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Purely fan art from Airliners.net based on what's seen in the brand video:
https://i.imgur.com/XprZNDA.png
I'd say it's the closest yet at incorporating clues to date - I'd change the blue line to be thinner in light blue to more closely resemble the peekaboo of the tail area and blue wavy line graphic from the brand video.
https://i.imgur.com/XprZNDA.png
I'd say it's the closest yet at incorporating clues to date - I'd change the blue line to be thinner in light blue to more closely resemble the peekaboo of the tail area and blue wavy line graphic from the brand video.
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Purely fan art from Airliners.net based on what's seen in the brand video:
https://i.imgur.com/XprZNDA.png
I'd say it's the closest yet at incorporating clues to date - I'd change the blue line to be thinner in light blue to more closely resemble the peekaboo of the tail area and blue wavy line graphic from the brand video.
https://i.imgur.com/XprZNDA.png
I'd say it's the closest yet at incorporating clues to date - I'd change the blue line to be thinner in light blue to more closely resemble the peekaboo of the tail area and blue wavy line graphic from the brand video.