Last edit by: WineCountryUA
The “leaked” first shot:
United’s announcement video:
https://twitter.com/united/status/11...525993984?s=20
PDF of the new livery:
https://mma.prnewswire.com/media/876...jpg?p=original
United’s announcement video:
https://twitter.com/united/status/11...525993984?s=20
PDF of the new livery:
https://mma.prnewswire.com/media/876...jpg?p=original
Out with the Gold, in with the Blue - United Airlines Unveils its Next Fleet Paint Design
Updated aircraft livery is the next step in United's ongoing efforts to modernize its visual brand
CHICAGO, April 24, 2019 /PRNewswire/ -- Today, United Airlines is introducing customers and employees to a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United's ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.
"As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit," said Oscar Munoz, CEO of United Airlines. "Each improvement we've added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United's image and values while pointing in the direction of where we intend to go next in serving our customers."
The next iteration of United's livery prominently features the color most connected to the airline's core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United's heritage while bringing a more modern energy. The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier's expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue. The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United's Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United's name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United's mission of "Connecting people. Uniting the world." will also be painted near the door of each aircraft.
The new design features core colors from United's updated brand palette, which was introduced last year as a step toward updating the brand's visual identity. Blue continues to be the airline's primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline's new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats are being added to the fleet. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United's new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.
On average, United aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year. For more information visit united.com/brandevolution.
Updated aircraft livery is the next step in United's ongoing efforts to modernize its visual brand
CHICAGO, April 24, 2019 /PRNewswire/ -- Today, United Airlines is introducing customers and employees to a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United's ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.
"As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit," said Oscar Munoz, CEO of United Airlines. "Each improvement we've added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United's image and values while pointing in the direction of where we intend to go next in serving our customers."
The next iteration of United's livery prominently features the color most connected to the airline's core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United's heritage while bringing a more modern energy. The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier's expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue. The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United's Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United's name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United's mission of "Connecting people. Uniting the world." will also be painted near the door of each aircraft.
The new design features core colors from United's updated brand palette, which was introduced last year as a step toward updating the brand's visual identity. Blue continues to be the airline's primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline's new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats are being added to the fleet. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United's new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.
On average, United aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year. For more information visit united.com/brandevolution.
Revised UA livery revealed 24 April 2019 (sneak peek on FT on 23rd)
#241
Join Date: Jun 2003
Location: LAX
Programs: UA Premier Gold, AA Platinum (but I also just pay for upgrades if I want them)
Posts: 636
from a design standpoint, the UNITED running thru the middle of the windows drives me nuts. i think that was a mistake.
the colors i'm totally fine with and like it
the colors i'm totally fine with and like it
#242
Moderator: United Airlines
Join Date: Jun 2007
Location: SFO
Programs: UA Plat 1.997MM, Hyatt Discoverist, Marriott Plat/LT Gold, Hilton Silver, IHG Plat
Posts: 66,859
A reminder of the FT Rules
FT is a forum for civil, collegial discussion of our travel experiences with United. It is not a forum for personal attacks or non-contributing bickering which interferes with the primary purpose of the forum. Those distracting posts have been removed (and a few posts that quote & responded to those posts).
WineCountryUAUA
coModerator
FT is a forum for civil, collegial discussion of our travel experiences with United. It is not a forum for personal attacks or non-contributing bickering which interferes with the primary purpose of the forum. Those distracting posts have been removed (and a few posts that quote & responded to those posts).
WineCountryUAUA
coModerator
#243
Join Date: Jan 2017
Location: Portland OR
Programs: United 1K 1MM, Marriott Bonvoy Platinum, Hilton HHonors Gold
Posts: 560
It’s evolutionary. It’s okay but it’s underwhelming. I like the larger UNITED on the fuselage. But taking the globe two shades of blue with no/little contrast makes the plane look “too blue” , just like Rising Blue. The globe should have had some contrast, even if it were very thin white lines between the darker and lighter blues.
But not a disaster.
But not a disaster.
#244
A FlyerTalk Posting Legend
Join Date: Jun 2005
Posts: 57,617
It’s evolutionary. It’s okay but it’s underwhelming. I like the larger UNITED on the fuselage. But taking the globe two shades of blue with no/little contrast makes the plane look “too blue” , just like Rising Blue. The globe should have had some contrast, even if it were very thin white lines between the darker and lighter blues.
But not a disaster.
But not a disaster.
#245
Join Date: May 2012
Location: Orange County, CA
Programs: United GS, MM, Hyatt Globalist, Hilton Diamond
Posts: 598
Anyone know why they didn’t strip all the blue paint off the tail before putting on what appears to be the base coat?
#246
Join Date: May 2012
Programs: UA
Posts: 1,098
I'm a fan of the blue engines, reminds me of battleship and rising liveries.
#247
Join Date: Mar 2013
Location: BDL/NYC/BOS
Programs: UA/*A Gold, Global Entry, Marriott Plat, Hilton+IHG Gold, Hertz PC, DL
Posts: 1,752
#248
Join Date: Mar 2010
Location: PIT
Programs: OZ Diamond, UA Gold
Posts: 9,926
Something looks off about the new livery, I can’t quite put my finger on it. Just feels a little weird. The globe redesign looks good though ^
Last edited by dinoscool3; Apr 24, 2019 at 4:17 am
#249
Join Date: Feb 2005
Location: Portland OR & Bangkok
Programs: United GS, Marriott Ambassador
Posts: 662
Not a disaster, but not a WoW either. And where's the purple element?
I would much prefer any of the leaked (fake) design:
I would much prefer any of the leaked (fake) design:
#250
A FlyerTalk Posting Legend
Join Date: Jun 2005
Posts: 57,617
When I look at the new livery, I can't help but wonder why they didn't do something like this at the merger. It's much closer to being a clean sheet than erasing "Continental" and replacing it with "United" on the then-existing CO livery.
#251
Join Date: Jan 2013
Posts: 30
Upon closer inspection (or due to lighting anomalies in a Twitter picture) It appears the lower rake in the winglet is purple? I guess we’ll find out soon enough-
#252
Join Date: Aug 2008
Location: DCA, IAD (not BWI if I can help it)
Programs: UA 1MM 1K, Marriott Gold, Hyatt Explorist, status-free on AA, AS, B6, DL, WN, Amtrak, etc.
Posts: 1,481
#253
Join Date: Aug 2010
Location: Morris County, NJ
Programs: UA 1K/*G, Avis Pres, Marriott Plat
Posts: 2,305
The pmUA half of the fleet - sure, those needed to be repainted. But by re-using the CO livery, they only had to paint over the "Continental" and change it to "United". No repainting needed. Hundreds of planes mostly unpainted = $$$.
Now, the entire fleet is going to come due for repainting soon, so might as well roll something new. No real cost to this livery change (contrary to popular belief) - this'll get rolled out on new airframes and as older ones come up for their repainting, which has to be done anyway.
#254
FlyerTalk Evangelist
Join Date: Jun 2003
Location: DEN
Programs: UA MM Plat; AA MM Gold; HHonors Diamond
Posts: 15,866
Wow...completely uninspiring. Hope at least that they don't paint over the windows.
#255
Join Date: Jul 2005
Location: ORD-LAS
Programs: UA MM 1K, Hyatt Globalist, Marriott Titanium Elite
Posts: 4,419
After sleeping on it, it actually seems like they did a nice job of bringing back some UA and CO design and blended it together.
It’s one airline, and as someone who left UA after the merger, but returned as AA and WN were underwhelming, the new UNITED has done a great job of rebuilding! This is just another step forward of taking these 2 good airlines and making it one great airline.
Good job UNITED! Can’t wait to see it on a 777 at ORD.
It’s one airline, and as someone who left UA after the merger, but returned as AA and WN were underwhelming, the new UNITED has done a great job of rebuilding! This is just another step forward of taking these 2 good airlines and making it one great airline.
Good job UNITED! Can’t wait to see it on a 777 at ORD.