Go Back  FlyerTalk Forums > Miles&Points > Airlines and Mileage Programs > United Airlines | MileagePlus
Reload this Page >

Revised UA livery revealed 24 April 2019 (sneak peek on FT on 23rd)

Old Apr 24, 2019, 12:03 am
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: WineCountryUA
The leaked first shot:

Uniteds announcement video:

PDF of the new livery:

Out with the Gold, in with the Blue - United Airlines Unveils its Next Fleet Paint Design
Updated aircraft livery is the next step in United's ongoing efforts to modernize its visual brand

CHICAGO, April 24, 2019 /PRNewswire/ -- Today, United Airlines is introducing customers and employees to a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United's ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.

"As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit," said Oscar Munoz, CEO of United Airlines. "Each improvement we've added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United's image and values while pointing in the direction of where we intend to go next in serving our customers."

The next iteration of United's livery prominently features the color most connected to the airline's core blue. Three shades Rhapsody Blue, United Blue and Sky Blue are used throughout the design in a way that pays respect to United's heritage while bringing a more modern energy. The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier's expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue. The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United's Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United's name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United's mission of "Connecting people. Uniting the world." will also be painted near the door of each aircraft.

The new design features core colors from United's updated brand palette, which was introduced last year as a step toward updating the brand's visual identity. Blue continues to be the airline's primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline's new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats are being added to the fleet. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United's new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.

On average, United aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year. For more information visit united.com/brandevolution.
Print Wikipost

Revised UA livery revealed 24 April 2019 (sneak peek on FT on 23rd)

Old Mar 7, 2019, 3:37 pm
Original Poster
Join Date: Dec 2007
Posts: 840
Revised UA livery revealed 24 April 2019 (sneak peek on FT on 23rd)


Based on this link, United plans to unveil an "evolution" to its globe livery next month-ish.
tuolumne likes this.
rmadisonwi is offline  
Old Mar 7, 2019, 3:39 pm
FlyerTalk Evangelist
Join Date: Oct 1999
Posts: 11,399
Folding the globe into a tulip .......
cesco.g is offline  
Old Mar 7, 2019, 3:39 pm
Join Date: Apr 2013
Posts: 88
New Livery Coming in April

The new livery will be an evolution of the current scheme:


lenscap is offline  
Old Mar 7, 2019, 3:43 pm
Join Date: Nov 2002
Location: SFO
Programs: UA 1K MM, Marriott Gold
Posts: 4,764
You beat me to posting by like a minute. I had been wondering if something like this was planned because all of the branding lately seems to allude to the globe but not emphasize it. Between this and the new announcements April 1, I wonder if a big brand push is coming. Maybe they'll get rid of the slop in Polaris (hahahaha)
JAaronT is offline  
Old Mar 7, 2019, 4:17 pm
FlyerTalk Evangelist
Join Date: Nov 2005
Location: Phoenix, AZ
Programs: AA Gold AAdvantage Elite, Rapids Reward
Posts: 38,286
I doubt that. I am pretty sure if I can see a brand new livery scheme. I bet they are exciting to see new UA livery scheme again. We want real United, not Continental livery scheme. It is from the past.
am1108 likes this.
N830MH is offline  
Old Mar 7, 2019, 4:46 pm
Join Date: Feb 2002
Location: NYC: UA 1K, DL Platinum, AAirpass, Avis PC
Posts: 4,599
Prob something like the negative space globe they use for the Polaris bulkheads with no gold and a slightly different shade of dark blue (the Rhapsody blue).

Grey is still in the official palette so well see if its still on the planes. This has the colors to speculate:


The wavy gold 787 Earl Scheib paint job wont be missed!

greg99, EWR764, tuolumne and 4 others like this.
cerealmarketer is offline  
Old Mar 7, 2019, 4:46 pm
Join Date: Jan 2005
Location: New York, NY
Programs: UA, AA, DL, Hertz, Avis, National, Hyatt, Hilton, SPG, Marriott
Posts: 9,395
I think the "Her Art Here" guidelines are a good place to start, meaning:

- Billboard UA wordmark on the fuselage, probably in "United Blue"
- drop the gold cheatline and deeper gray belly, with possibly a different color belly (Rhapsody Blue? Runway Gray?)
- Different tail treatment, with brand-standard globe art (rather than current appearance)

No doubt the rest of the fuselage will be white, and I don't think we'll see any of the accent colors on aircraft ("Premium Purple", "Atlantic Amethyst", "Pacific Blue") but you never know...
tuolumne likes this.
EWR764 is offline  
Old Mar 7, 2019, 4:55 pm
FlyerTalk Evangelist
Join Date: May 2007
Location: Houston
Programs: UA Plat, Marriott Gold
Posts: 12,602
Dump the bingo cage. I don't care for the return of the tulip.
mduell is offline  
Old Mar 7, 2019, 5:48 pm
FlyerTalk Evangelist
Join Date: May 2001
Posts: 10,953
I guess they will use warmer colors for the globe since it is getting warmer?

Maybe somehow saving paint and ink in the process?
username is offline  
Old Mar 7, 2019, 6:22 pm
Join Date: Sep 2003
Location: NTTB
Programs: UA Plat, Marriott Plat
Posts: 4,649
My guess is that they're going to go along the lines of Lufthansa. Drop the gold cheatline and gray underbelly for an all white scheme. The tail is painted United Blue with a gray negative space globe per cerealmarketer's suggestion above.
FightingIlliniUAL is offline  
Old Mar 7, 2019, 7:01 pm
FlyerTalk Evangelist
Join Date: Nov 2009
Location: Northeast Kansas | Colorado Native
Programs: Amex Gold/Plat, UA *G, Hyatt Globalist, Marriott LT Gold, NEXUS, TSA Disparager Unobtanium
Posts: 21,532
Anything to add some color to the fuselage would be nice. The current livery is pretty bland and looks about forty years old.. DL does a nice job with the deep blue belly and blue engines.
FriendlySkies is offline  
Old Mar 7, 2019, 7:09 pm
A FlyerTalk Posting Legend
Join Date: Apr 2004
Location: GVA (Greater Vancouver Area)
Programs: DREAD Gold; UA 1.035MM; Bonvoy Au-197; PCC Elite+; CCC Elite+; MSC C-12; CWC Au-197; WoH Dis
Posts: 52,090
A big waste of money and another excuse to raise fares and reduce benefits.
1P, EricH, SAT Lawyer and 8 others like this.
mahasamatman is offline  
Old Mar 7, 2019, 8:37 pm
FlyerTalk Evangelist
Join Date: Sep 2003
Location: Honolulu Harbor
Programs: UA 1K
Posts: 14,840
I guess thats why UA is cutting costs on front cabin catering - Let them eat paint.
1P, bocastephen, SFO777 and 3 others like this.
IAH-OIL-TRASH is offline  
Old Mar 7, 2019, 8:47 pm
A FlyerTalk Posting Legend
Join Date: Sep 2002
Location: LAX/TPE
Programs: United 1K, JAL Sapphire, SPG Lifetime Platinum, National Executive Elite, Hertz PC, Avis PC
Posts: 41,831
I'm so happy Kirby has found more toys to play with company money vs investing in customers, product and systems.

SAT Lawyer, Boofer, SFO777 and 3 others like this.
bocastephen is offline  
Old Mar 7, 2019, 9:13 pm
Join Date: Mar 2015
Location: NYC (Primarily EWR)
Programs: UA 1K / *G, Marriott Bonvoy Gold; Avis PC
Posts: 8,909
Doesn't seem like the most important thing to focus on at the moment.
SAT Lawyer, wrp96, chavala and 2 others like this.
PsiFighter37 is offline  

Thread Tools
Search this Thread

Contact Us - Manage Preferences - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

This site is owned, operated, and maintained by MH Sub I, LLC dba Internet Brands. Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Designated trademarks are the property of their respective owners.