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Old Jun 30, 2013, 2:16 pm
  #1  
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New TV Commercial for p.s.
Link

I like Matt Damon, but I'm not impressed - anyone else?
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Old Jun 30, 2013, 2:21 pm
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Terrible ad.

It's like something I'd expect a travel blogger to make and post on their own blog.
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Old Jun 30, 2013, 2:25 pm
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Originally Posted by mduell
Terrible ad.

It's like something I'd expect a travel blogger to make and post on their own blog.
Hmmm - that could actually be a really funny series of parody YouTube videos...
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Old Jun 30, 2013, 2:36 pm
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Yawn.

Where's the impact? The emotional connection? The aspirational goal?

Some random guy telling me that PS is just like traveling in a premium cabin overseas doesn't really say much or provide a compelling message.
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Old Jun 30, 2013, 2:39 pm
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Well, then ... flying overseas just isn't very luxurious!
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Old Jun 30, 2013, 2:55 pm
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I don't like it! I miss the old United "cartoon" commercials.
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Old Jun 30, 2013, 2:57 pm
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Even B.D. Wong can't save this uninspired ad -- Lie-flat is great, we know. Love an ice cream sundae, yay.

~ YAWN
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Old Jun 30, 2013, 3:09 pm
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Granted I'm not a fan of the commerical, but I am happily pleased to see they're investing in promoting their p.s. product. It indicates to me that this sub-product is important to them - enough to be committing some media dollars to promote it.
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Old Jun 30, 2013, 3:10 pm
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Compared to some of the new AA ads, I find this to be very uninspiring. The music background is very PMUA which was nice to hear.
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Old Jun 30, 2013, 3:10 pm
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Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 6_1_4 like Mac OS X) AppleWebKit/536.26 (KHTML, like Gecko) Version/6.0 Mobile/10B350 Safari/8536.25)

LOL. Too funny. What a crappy ad
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Old Jun 30, 2013, 3:18 pm
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Originally Posted by PHLGovFlyer
Yawn.

Where's the impact? The emotional connection? The aspirational goal?

Some random guy telling me that PS is just like traveling in a premium cabin overseas doesn't really say much or provide a compelling message.
Couldn't agree more - it just falls flat because there's just no romance, no emotion, no nothing. It's basically reading a bunch of facts.

Originally Posted by weirdlyndon
Granted I'm not a fan of the commerical, but I am happily pleased to see they're investing in promoting their p.s. product. It indicates to me that this sub-product is important to them - enough to be committing some media dollars to promote it.
I agree - though I think it's a bit odd that they're launching this very specific ad campaign before a broader branding / rebranding mass campaign.

Originally Posted by mlx52
Compared to some of the new AA ads, I find this to be very uninspiring. The music background is very PMUA which was nice to hear.
Agreed, I like the new AA ads - they touch on functional benefits (like international wifi), but still drive to a higher-level emotional connection. Having Don Draper narrate doesn't help either
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Old Jun 30, 2013, 3:18 pm
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I liked it. Not as good as the cartoons but way better than the exCO ads it could have been!

Plus I like Matt Damon.

p.s.(no pun intended) is that really BD Wong?
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Old Jun 30, 2013, 3:22 pm
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Is it any surprise that this ad would be panned on FT? At least it uses a classical arrangement of Rhapsody!
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Old Jun 30, 2013, 3:25 pm
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Originally Posted by sinoflyer
Even B.D. Wong can't save this uninspired ad -- Lie-flat is great, we know. Love an ice cream sundae, yay.

~ YAWN
I feel like I'm a pretty culturally "with it" 27 year old, but I had to Google BD Wong. Who the hell is he, and why would United pick him for a commercial?
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Old Jun 30, 2013, 3:27 pm
  #15  
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Originally Posted by EWR764
Is it any surprise that this ad would be panned on FT?
Nope, it's because it's weak - whereas good ads (like IMO recent DL/AA campaigns) are rightly praised
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