New TV Commercial for p.s.

Old Jun 30, 13, 2:16 pm
  #1  
Original Poster
 
Join Date: Apr 2011
Location: San Francisco, CA
Programs: UA Plat, Copa Pres. Plat, Hyatt Diamond, Hilton Diamond, SPG LT Gold, Marriott Gold
Posts: 769
New TV Commercial for p.s.

Link

I like Matt Damon, but I'm not impressed - anyone else?
milesmuncher is offline  
Old Jun 30, 13, 2:21 pm
  #2  
FlyerTalk Evangelist
 
Join Date: May 2007
Location: Houston
Programs: UA Gold, Marriott Gold
Posts: 11,369
Terrible ad.

It's like something I'd expect a travel blogger to make and post on their own blog.
mduell is offline  
Old Jun 30, 13, 2:25 pm
  #3  
Original Poster
 
Join Date: Apr 2011
Location: San Francisco, CA
Programs: UA Plat, Copa Pres. Plat, Hyatt Diamond, Hilton Diamond, SPG LT Gold, Marriott Gold
Posts: 769
Originally Posted by mduell View Post
Terrible ad.

It's like something I'd expect a travel blogger to make and post on their own blog.
Hmmm - that could actually be a really funny series of parody YouTube videos...
milesmuncher is offline  
Old Jun 30, 13, 2:36 pm
  #4  
 
Join Date: Feb 2005
Location: PHL
Programs: AA EXP, HHonors Diamond, Marriott Lifetime Ti, UA Silver
Posts: 4,751
Yawn.

Where's the impact? The emotional connection? The aspirational goal?

Some random guy telling me that PS is just like traveling in a premium cabin overseas doesn't really say much or provide a compelling message.
PHLGovFlyer is offline  
Old Jun 30, 13, 2:39 pm
  #5  
FlyerTalk Evangelist
 
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 32,821
Well, then ... flying overseas just isn't very luxurious!
Eastbay1K is offline  
Old Jun 30, 13, 2:55 pm
  #6  
 
Join Date: Jul 2011
Location: MCO, DCA, IAD
Programs: UA GS 1MM, Marriott Ambassador & Lifetime Titanium, Hilton Diamond
Posts: 2,125
I don't like it! I miss the old United "cartoon" commercials.
sammyindc is offline  
Old Jun 30, 13, 2:57 pm
  #7  
 
Join Date: Feb 2006
Programs: UA, Starwood, Priority Club, Hertz, Starbucks Gold Card
Posts: 3,880
Even B.D. Wong can't save this uninspired ad -- Lie-flat is great, we know. Love an ice cream sundae, yay.

~ YAWN
sinoflyer is offline  
Old Jun 30, 13, 3:09 pm
  #8  
 
Join Date: Mar 2010
Location: NYC
Programs: AA EXP, UA Platinum, Alaksa MVP 75K, Air Berlin Gold, HHonors Diamond, Marriott Gold, Hertz PC
Posts: 2,388
Granted I'm not a fan of the commerical, but I am happily pleased to see they're investing in promoting their p.s. product. It indicates to me that this sub-product is important to them - enough to be committing some media dollars to promote it.
weirdlyndon is offline  
Old Jun 30, 13, 3:10 pm
  #9  
 
Join Date: May 2008
Location: ORD
Programs: UA Premier 1K (.5 MM), AA Plat/2MM
Posts: 636
Compared to some of the new AA ads, I find this to be very uninspiring. The music background is very PMUA which was nice to hear.
mlx52 is offline  
Old Jun 30, 13, 3:10 pm
  #10  
 
Join Date: Dec 2007
Location: New England
Programs: DL/UA Plat, Hilton Diamond, Marriott Plat, Radisson Gold
Posts: 6,347
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 6_1_4 like Mac OS X) AppleWebKit/536.26 (KHTML, like Gecko) Version/6.0 Mobile/10B350 Safari/8536.25)

LOL. Too funny. What a crappy ad
demkr is offline  
Old Jun 30, 13, 3:18 pm
  #11  
Original Poster
 
Join Date: Apr 2011
Location: San Francisco, CA
Programs: UA Plat, Copa Pres. Plat, Hyatt Diamond, Hilton Diamond, SPG LT Gold, Marriott Gold
Posts: 769
Originally Posted by PHLGovFlyer View Post
Yawn.

Where's the impact? The emotional connection? The aspirational goal?

Some random guy telling me that PS is just like traveling in a premium cabin overseas doesn't really say much or provide a compelling message.
Couldn't agree more - it just falls flat because there's just no romance, no emotion, no nothing. It's basically reading a bunch of facts.

Originally Posted by weirdlyndon View Post
Granted I'm not a fan of the commerical, but I am happily pleased to see they're investing in promoting their p.s. product. It indicates to me that this sub-product is important to them - enough to be committing some media dollars to promote it.
I agree - though I think it's a bit odd that they're launching this very specific ad campaign before a broader branding / rebranding mass campaign.

Originally Posted by mlx52 View Post
Compared to some of the new AA ads, I find this to be very uninspiring. The music background is very PMUA which was nice to hear.
Agreed, I like the new AA ads - they touch on functional benefits (like international wifi), but still drive to a higher-level emotional connection. Having Don Draper narrate doesn't help either
milesmuncher is offline  
Old Jun 30, 13, 3:18 pm
  #12  
 
Join Date: Feb 2009
Location: The World.
Programs: UA MP/UC - "RIP Tulip Plat"
Posts: 1,213
I liked it. Not as good as the cartoons but way better than the exCO ads it could have been!

Plus I like Matt Damon.

p.s.(no pun intended) is that really BD Wong?
UAL4life is offline  
Old Jun 30, 13, 3:22 pm
  #13  
 
Join Date: Jan 2005
Location: New York, NY
Programs: UA, AA, DL, Hertz, Avis, National, Hyatt, Hilton, SPG, Marriott
Posts: 7,952
Is it any surprise that this ad would be panned on FT? At least it uses a classical arrangement of Rhapsody!
EWR764 is offline  
Old Jun 30, 13, 3:25 pm
  #14  
 
Join Date: Nov 2010
Location: DCA/BWI
Programs: WN A+ & CP, AA EXP, UA 1K->2P, Marriott Amb/LT Plat
Posts: 883
Originally Posted by sinoflyer View Post
Even B.D. Wong can't save this uninspired ad -- Lie-flat is great, we know. Love an ice cream sundae, yay.

~ YAWN
I feel like I'm a pretty culturally "with it" 27 year old, but I had to Google BD Wong. Who the hell is he, and why would United pick him for a commercial?
palmetto86 is offline  
Old Jun 30, 13, 3:27 pm
  #15  
FlyerTalk Evangelist
 
Join Date: Apr 2008
Location: LGA/JFK/EWR
Programs: UA 1K1.5MM, Hyatt Globalist, abandoned Marriott LTT (RIP SPG), Hertz PC
Posts: 20,380
Originally Posted by EWR764 View Post
Is it any surprise that this ad would be panned on FT?
Nope, it's because it's weak - whereas good ads (like IMO recent DL/AA campaigns) are rightly praised
UA-NYC is online now  

Thread Tools
Search this Thread
Search Engine: