Originally Posted by
PHLGovFlyer
Yawn.
Where's the impact? The emotional connection? The aspirational goal?
Some random guy telling me that PS is just like traveling in a premium cabin overseas doesn't really say much or provide a compelling message.
Couldn't agree more - it just falls flat because there's just no romance, no emotion, no nothing. It's basically reading a bunch of facts.
Originally Posted by
weirdlyndon
Granted I'm not a fan of the commerical, but I am happily pleased to see they're investing in promoting their p.s. product. It indicates to me that this sub-product is important to them - enough to be committing some media dollars to promote it.
I agree - though I think it's a bit odd that they're launching this very specific ad campaign before a broader branding / rebranding mass campaign.
Originally Posted by
mlx52
Compared to some of the new AA ads, I find this to be very uninspiring. The music background is very PMUA which was nice to hear.
Agreed, I like the new AA ads - they touch on functional benefits (like international wifi), but still drive to a higher-level emotional connection. Having Don Draper narrate doesn't help either
