Hi, I am conducting research as part of my University Degree and would appreciate input if you have a few minutes spare. Its a short questionnaire and only takes a few minutes.

I want to look at what services are expected and how Hotels deliver on customer experience. Hopefully if my research goes well I can influence change for the betterment of all us travellers?

https://docs.google.com/spreadsheet/...i1pX2c6MQ#gid=

Thank you very much for your time.

I sure hope you are studying for a hotel management degree instead of a statistics degree, because your survey sucks.

That is an incredibly difficult survey to answer - you can't rate an entire hotel chain on something like location - its location in one city could be great, and lousy in another. Rooms, parking, and facilities vary hugely - take Holiday Inn for example, it could be a dingey business park location with tiny rooms and little parking in one location, or in the middle of town, with excellent new modern rooms, swimming pool and ample parking in another. Ease of booking can stretch across the brand - unless you book directly with the hotels, rather than company website etc. Service varies hugely, but there may be an overriding service ethos.

I started to complete the survey, but I just couldn't answer those questions with any degree of accuracy, so I gave up.

This is a good feedback so OP knows a talk to the professor/supervisor/advisor is in order before anything good can come out of this survey.

+1

Useless survey. Holiday Inn vs. Travelodge vs. Ibis vs. Novotel? Really?

Took the survey but it's very poorly designed. Depending on their locale, users may have no experience of one or more of these chains -- people in the US don't know Ibis, people in many parts of the world don't know TraveLodge, etc. -- but you ask their views anyway, then at a very late stage ask if the respondent has ever stayed with each chain. This is totally backwards. Ask users first if they have any experience with / awareness of each chain, THEN ask the net subgroup that does about their perceptions. Otherwise your survey is filled with guesswork responses.

Aside from the survey lacking in many facets, as pointed out by other posters, it is also very UK-centric. Travelodge in the US is a different animal than in the UK, and HI in the US is generally of a much, much lower standard than overseas. Ibis and Novotel don't operate in the US, either.

You may either want to clarify as to whom your target audience is or broaden the scope of brands. I'd also recommend a "I've never stayed at this brand" choice.

I wouldn't waste my time doing a survey for someone with a single post.

I'd never heard of any of those chains aside for Holiday Inn. Started and gave up.

I'd never heard of Premium Inns before, so I thought it was odd that my views and judgments on the brand were being sought and tabulated.

TraveLodge in the US is a bottom-feeder brand, rooms by the hour out on the industrial / arterial kind of thing. In Europe it's a little more upscale. The survey makes no note of this.

Ibis has no presence in North America as far as I know. It is part of Accor Group which has the Motel 6 brand in the US.

Novotel is also part of Accor Group so it's odd the survey would include two brands of same ownership in a very narrow, arbitrary choice set. There are Novotels in the US and Canada.

Holiday Inn is a different animal in Europe and rest-of-world compared to US. Brand perceptions will vary markedly depending on respondent's home base.

The survey is nonsensical on many counts, from the brands chosen for rating, to the weird questions (What does location mean to you?), to the order in which they're posed. Adult supervision on aisle 6 please.

hdfields, welcome to FlyerTalk.

As you can tell by looking around, this is a world-wide community of very frequent travelers. While the TravelBuzz forum welcomes the occasional student research survey, the members have pointed out numerous problems with yours.

I'm going to exercise my prerogative as co-Moderator by closing this thread. Should you wish to revise the survey to respond to the critiques offered, please contact one of the moderators before you re-post it. Thank you, Ocn Vw 1K, Co-Moderator.