I'd never heard of Premium Inns before, so I thought it was odd that my views and judgments on the brand were being sought and tabulated.

TraveLodge in the US is a bottom-feeder brand, rooms by the hour out on the industrial / arterial kind of thing. In Europe it's a little more upscale. The survey makes no note of this.

Ibis has no presence in North America as far as I know. It is part of Accor Group which has the Motel 6 brand in the US.

Novotel is also part of Accor Group so it's odd the survey would include two brands of same ownership in a very narrow, arbitrary choice set. There are Novotels in the US and Canada.

Holiday Inn is a different animal in Europe and rest-of-world compared to US. Brand perceptions will vary markedly depending on respondent's home base.

The survey is nonsensical on many counts, from the brands chosen for rating, to the weird questions (What does location mean to you?), to the order in which they're posed. Adult supervision on aisle 6 please.