That is an incredibly difficult survey to answer - you can't rate an entire hotel chain on something like location - its location in one city could be great, and lousy in another. Rooms, parking, and facilities vary hugely - take Holiday Inn for example, it could be a dingey business park location with tiny rooms and little parking in one location, or in the middle of town, with excellent new modern rooms, swimming pool and ample parking in another. Ease of booking can stretch across the brand - unless you book directly with the hotels, rather than company website etc. Service varies hugely, but there may be an overriding service ethos.

I started to complete the survey, but I just couldn't answer those questions with any degree of accuracy, so I gave up.