Took the survey but it's very poorly designed. Depending on their locale, users may have no experience of one or more of these chains -- people in the US don't know Ibis, people in many parts of the world don't know TraveLodge, etc. -- but you ask their views anyway, then at a very late stage ask if the respondent has ever stayed with each chain. This is totally backwards. Ask users first if they have any experience with / awareness of each chain, THEN ask the net subgroup that does about their perceptions. Otherwise your survey is filled with guesswork responses.