The Marriott Key West Beachside has left the chain and is now an independent property.

According to this article, Marriott's brand madness is still churning with the following:

"Capuano said a "conversion-friendly" midscale brand targeting the U.S. and Canada region is in the works at Marriott. Conversions are when owners of existing hotels take on a new brand affiliation and "convert" through renovations to the new look. These deals have grown in popularity amid an unfavorable financing environment for new-construction hotels. Conversions represented 30% of the new hotel deals Marriott signed in the first three months of this year."

For the love of all that is good, how much midscale segmenting can one company do? They're up to 3X brands and all we need is yet another mid-level brand [City Express, Four Points Express not enough] that'll most likely earn one elite night per two stayed for half the points and other gutted benefits.

Lunacy.

khabah

Think the sooner you understand Marriott’s customers are the hotels not the guests the more you’ll understand why.

Bonvoy is a loyalty programme and booking platform for multiple brands .. if you can’t convince your customers the model for a brand you already has works for them then devise a new one with a package that does!

THE OSAKA STATION HOTEL, Autograph Collection (Hotel Website 1 / Hotel Website 2)

Opening July 2024, this hotel will be right next to Osaka station (JR and metro). It will be part of a new build complex called KITTE Osaka which will open July 31st.

Adelaide, South Australia: Marriott (mid-Aug 2024), Westin (late 2026), Moxy (TBD).

https://www.hotelmanagement.com.au/2...the-beginning/

How do we feel about yet another new property in Dubai? Hotel The First Collection at Village Circle is joining Tribute Portfolio in May through a conversion deal.

Property Website

The 500-key JW Marriott Shanghai Changfeng Park will go through renovations and be rebranded as The
Shanghai EDITION, Changfeng Park

Clearly after parting ways with Ian Schrager, the brand has given up the boutique concept.

The Marriott on Hilton Head Island (Palmetto Dunes) has been reflagged as a Hilton

I think this is the right thread?

The Sheraton Old San Juan has rebranded as the Rumbao, in the Tribute Portfolio

https://www.travelweekly.com/Travel-...s-Hotel-Rumbao

We stayed there just before Covid. Very well located, but quite tired property. I hope this has revitalized the space

Immerso Hotel, A Member of Design Hotels, Ericeira, Portugal.

https://www.marriott.com/en-us/hotel...tels/overview/

Could we break this up into a new master thread for the property? Has anyone stayed here before? Would love to hear some feedback around elite recognition, spa access, breakfast etc

W Riyadh signed for 2025 in the King Abdullah Financial District with 210 rooms, seven F&B venues, gym, pool and other facilities expected for a major city hotel. This will open in the structure originally built as a Wyndham Grand, which has been structurally completed but abandoned for years.

khabah

Sheraton Syracuse University has closed, following the school's graduation ceremony, as reported last year, for conversion to dormitories.

Conrad New York Midtown will be rebranded as

The Luxury Collection Hotel Manhattan Midtown

Back to Marriott… 10 years ago this was the JW Rihga Royal Hotel.

I really liked their all-suite setup back in the day. I understand that they broke up some suites as a Conrad to make smaller rooms.