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Old Oct 25, 2013, 11:21 am
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: JAXBA
Read the wiki before posting a question.
It's a literacy test that's easy to pass.

This is the Serve thread. Post questions or information concerning other topics in the appropriate threads elsewhere in this forum.

For additional information on using prepaid debit cards, see PIN available now for Visa/MC prepaid debit cards.

Mentions of Softcard (formerly ISIS) are purely incidental to setting up and using Serve/Softcard. Softcard does not hold money, and you cannot load to it.


You cannot make an ACH pull from Serve. The direct deposit account and routing numbers are for deposits only.

https://www.serve.com/#/add-cash

If your card doesn't say "debit" on the front, it isn't a debit card.


Loads at 7-11 and CVS are cash only. Debit cards are NOT allowed.

Loads at Walmart have been confirmed with debit cards. Self checkout does not work for loading Serve. Many Walmart stores are enforcing a rule against the use of prepaid debit cards when loading, even though the register and the MCE do not enforce. Do not make your prepaid debit cards visible. Show them a bank debit card if asked, then discreetly use your prepaid card when asked to swipe. Otherwise, you may be asked by management to never visit the MC (Walmart Money Center) again to load.

Debit loading at Family Dollar appears to be limited to $500 per day per store total (not per person or per account). Whoever gets there first gets the load for the day. Troubleshooting loading problems at FD


Normal Serve
  • Serve loading via VR/MP or WM/FD load: $2,500/day and $5,000 total per calendar month
  • Online Debit Card Load - $200/day and $1,000/month (NOT a gift card with a PIN that some people call a "Debit card")
  • Online Credit Card Load - $200/day and $1,000/month
  • Checking/Savings Account - $2,000/month
  • Checks - $2,000/day and $10,000/month
  • ATM Withdrawals - $750/day and $2,000/month

You can combine the three methods above and load a total of $7k/month to a single Serve account for miles/points earning purposes, but beware that you're also subject to a $10,000/month add money limit which also includes check deposits, ACH transfers, and Serve transfers.

Serve/Softcard Check if your phone/network is compatible
  • Serve loading via VR/MP or WM/FD load: $2,500/day and $5,000 total per calendar month
  • Online Debit Card Load - $500/day and $1,500/month (NOT a gift card with a PIN that some people call a "Debit card")
  • Online Credit Card Load - $500/day and $1,500/month
  • Checking/Savings Account - $2,000/month
  • Checks - $2,000/day and $10,000/month
  • ATM Withdrawals - $750/day and $2,000/month

You can combine the three methods above and load a total of $8k/month to a single Serve account for miles/points earning purposes, but beware that you're also subject to a $10,000/month add money limit which also includes check deposits, ACH transfers, and Serve transfers.

The SD card in the iPhone case used for Softcard is account specific. Once an account has been registered to a card, it cannot be used for another.

Temp Serve
You can only load a maximum of $500/day, $1000/month on a temporary card. Once you get your permanent card, then you can load more. The initial $500 when you purchase the temp card doesn't count against the $5,000/month load limit.


Online Credit Card Loads
Only one card can be linked at a time.

As of 10/09/14, coding of credit card loads changed. In general, Mastercard and American Express cards post as before; see below for information on point earning. Visa cards transact as a cash advance and, therefore, require available CA limit; although most cards post as a purchase.

The Chase Ink Bold is a charge card and has no cash advance ability.

Treated as purchase, earns cashback/points/miles:
  • Bank of America (FIA) (MasterCard, American Express)
  • Barclaycard (Mastercard, Visa)
  • Capital One (Mastercard, Visa)
  • Chase (MasterCard, Visa)
  • Citi (MasterCard, American Express)
  • Discover

Treated as purchase, but doesn't earn points/miles:
  • American Express (May count toward minimum spend)

Posts as a cash advance:
For online CC/DC loads, the name on the Serve account is supposed to match the name of the primary or joint cardholder. So using someone else's CC/DB card to load a Serve account is not allowed.

Several people have reported no problems with loading with an AU card in the Serve account holder's name. Increase your chances by making sure the AUs social security number is on file with the Credit Card. YMMV.

When adding a new card you will usually need to call Serve Account security (1-800-555-4318) for verification of the new card on the second load try. This verification usually requires uploading of a photo of your ID and the credit card. You may pre-emptively avoid the error by going to the above website, logging in, and uploading a scan of a photo ID and the card you are trying to add. You may call back to expedite approval.


Online Debit Card Loads
For online debit load, only use of bank-issued cards is allowed. The use of pre-paid debit cards (Netspend, Paypower, Univision, Paypal*, etc.) and VGC/MGC/AGCs is not allowed. While initial transactions may work, your account will eventually be flagged.


Switching to Serve or Serve/Softcard
Helpful instruction post, latest. Thanks raeneye.

Also see this thread: Switching from Serve to BlueBird - 31 day wait???

Switching to Serve/Softcard
  1. Call up Bluebird or Serve and close account. Make sure your account is at $0.00 before calling. Just close it, don't ask for a temp Serve or anything. CSR will say account is now closed and you have 30 days to change your mind should you decide to re-open it.
  2. Download the Softcard mobile app from Apple App Store or Google Play Store. If you're an iPhone user you have to buy the NFC CashWrap case from your carrier store.
  3. Launch Softcard Mobile App and create Softcard account. You'll be asked if you want to open a Serve account; Yes you do. Start the registration through Softcard mobile app for a Serve account, once you are finished you will be told you will receive an Email from Amex with your account approval. I waited a few hours and called Serve customer service like the wiki says and completed the registration.
  4. Once I got off the phone with Serve I received an email from Serve where I verified my account and email; at this point Amex Serve is open.
  5. Launch Softcard Mobile app again click add new
  6. Activate card with Softcard and select Amex Serve. Follow the instructions & you're good to add. Once this is complete a Serve Card will populate in Softcard. Must activate physical card to get full load limits. Check account status and it automatically credits to your serve account based on who you signed up with. (Verizon - $25, T-Mobile - $50, AT&T - $30 (For AT&T: Get $15 w/activation. Earn additional $15 w/account replenishment))

Switching from BB to Serve
  1. Login to BB account, bring account balance to Zero, (By Bill Pay, Send money, etc..)
  2. Call BB, tell them that you want to open a serve account and close your current BB account. after they check everything they will say something like: "Your account will be permanently closed after 31 days, you can reopen it within 31 day if you change your mind, and you can apply for your new Serve account now, just make sure use the exact same register info from BB."
  3. at this point BB is closed. next morning, goto CVS and get a temporary Serve card (only with cash), load $500, ($2.95 waived, Yeah!!)
  4. get back home, register temporary Serve online, First error: "phone number already registered, please try a different number" could be the my BB's ghost account still showing up on their system, could be my info is not match my BB's registration? i'm not really sure at this point. What I did is keep the same number but change from Cell phone to home phone. and registration went through
  5. after the register and login, second error: "We're still processing your application. Please check your email for an update"
  6. I have see people on the thread reported waiting for weeks for the same message, So, I pickup the phone and called them, ask them to speed up the process.
  7. CSR, told me that my account went to "account security protection department" transfer me to them.
  8. at account security protection department, they told me need to call back on my phone number which I registered to verify.
  9. after the call back of verification, CSR told me that my new Serve account is active now, email address verification will be send with in 5 minutes, permanent card will be received within 7-10 days.
  10. CSR also told me the I can load and spend on the temporary card, but not bill pay.

The number to call to approve your registration after closing Bluebird: Serve Account security 1-800-555-4318



Loading with debit card at Walmart register
Loads at register over $500 will sometimes trigger ID requirement. There is a limit of four swipes per transaction; this means your card plus three payments.

Training a WM cashier:
  • If the WM cashier doesn't know how to load the card, advise them to enter "70" then press "action code".
  • If you are using a temp card that doesn't have your name on it, you can swipe the card from your side of the terminal. The WM rep never has to touch any of your cards. The screen will say "enter account." That is your prompt to slide the card.
  • The terminal will ask the WM employee if you are loading in multiples of $2000. Advise them to enter "no."
  • Avoid saying gift card. Always refer to your card as a debit card.

Error Messages:
DEBIT NOT AVAILABLE
Received when I used a card I thought I had activated but hadn't.

DEBIT NOT APPROVED
Received when the card's monthly load limit had been reached.

TENDER NOT ALLOWED
Card was incorrectly read, or wrong PIN entered.

HOST TIMEOUT
Connection problems. The GC may be drained but the transaction should reverse itself, and funds will become available again. Try again later.


Using Serve
For online bill pay
  • You can pay the credit card that you used to buy VRs/GCs
  • Error 1302 means that you have 1 pending payment the same amount as the one you just submitted. For example, 1000 bill pay to sapphire preferred from Friday and then on Saturday you submit another bill pay for 1000 to sapphire preferred, you will get this error.
  • Tip: if using online bill pay to the same place multiple times, vary your amounts by $0.01 to make it easier to track since your confirmation number does not match the tracking number on your credit card statement



For bank transfers
Under Settings --> Funding & Transfers --> Bank & Cards --> U.S. Bank Account, you can add your bank info and transfer funds from your Serve card directly to your bank. The bank account must be verified, either by the standard "deposit 2 small sums into your account, such as $0.23 & $0.42" method, or doing an "instant verification" by actually logging into your bank account while still logged into Serve.
===

People with an apartment address can find helpful information quoted in post #8530
Print Wikipost

Serve - Another Paypal/Amazon Payments.

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Old Aug 29, 2014, 12:32 pm
  #6361  
FlyerTalk Evangelist
 
Join Date: Jul 2003
Location: Florida
Posts: 29,763
When you use Serve to pay credit cards, you select the card issuer from the Payee data base - you NEVER use a bank account number or routing number or anything like that when you use Serve to pay bills.

Your Serve account number is NOT a bank account number. It is an account attached to the one or more AMEX bank accounts designated for Serve - much like a brokerage account can write checks etc, but the brokerage account is not a bank account number.

Serve does NOT function the same way as a bank account. Please read the FAQ on Serve site and do NOT generalize what you learn from using a regular bank account to how you would use Serve. It does NOT work this way.

Please keep in mind the Serve is NOT your regular bank account - it is a Prepaid Account that lacks a lot of other functions a regular bank account would provide. Use it as your MS tool but DONT use it to replace your normal bank account, and respect its limitation.

Personally I would only use Serve to pay business that is found in the Payee data base to avoid any possible issues. People on the BB thread have learned some hard lessons when they tried to pay a payee not in the payee data base, and the payment does not go thru as expected - it became a huge mess.

May be Serve is more advanced, may be AMEX has improved the functions, but it is just too risky to do that.

You can link a bank account to Serve and withdraw money to the linked bank account. Then pay the unlisted payees from the real bank account.

Originally Posted by Biggie Fries
Color me confused.

I have actually been using Serve to pay bills.

So, for a contractor who does not take credit cards, I load from credit cards and use the bill pay thing to generate what I suppose is a paper check. Seems to work.

Then I wanted to pay a bill at a college bursar. They like the e-check thing. I could not find any indication on the Serve site that you could/should do this, but from this thread, bloggers, etc. I saw that plenty of folks are paying credit cards from Serve. And how do you pay a credit card bill electronically? With your checking account number and the bank routing number.

I even called Serve yesterday, and whomever I spoke with assured me that this would work, and that it was okay. So I did it, and the electronic college account recognizes the American Express Centurion Bank and has already made a credit.

Why then do I read, on the Serve web site, under Profiles, where it shows your checking account number (under Serve) and Serve's routing number (bank in Utah),

?

Last edited by Happy; Aug 29, 2014 at 1:01 pm
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Old Aug 29, 2014, 12:46 pm
  #6362  
FlyerTalk Evangelist
 
Join Date: Jul 2003
Location: Florida
Posts: 29,763
Originally Posted by michael_v
Has anyone tried loading with the Wells Fargo World Propel Amex, did it code as a purchase and did it earn rewards?
If FIA AMEX works according to the Wiki, Wells Fargo's should work. They are NOT AMEX cards per se, they are just cards using AMEX network and that ends right there.
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Old Aug 29, 2014, 12:58 pm
  #6363  
FlyerTalk Evangelist
 
Join Date: Jul 2003
Location: Florida
Posts: 29,763
Originally Posted by Mamibear
I tried to link my Serve account on a utility bill that accepts draft payments. It posts as Epay on my other bank accounts but it was a failure when I used my Serve account. I received mail from the utility company that payment didn't go through and I was charged a service fee . I am so glad the CSR was understanding and gave me a one time courtesy to waive the fees. It looks to me that the Serve routing and acct number is strictly for DD purposes; I just stuck to using B/P from then on.
It is CLEARLY stated in the Serve website. Why people dont respect it?

People, Serve is NOT a substitute to your normal bank account. For your own good, DONT expect it to do things you normally can do with a regular bank account. And Please DONT generalize the functions you normally see - such as using bank account number and routing number to pay your credit card bills... LEARN what kind of products (A Prepaid Account that has limited banking functions) you are dealing with, and respect the limitation.

You are lucky that you were only charged a service fee - there were people had their money lost in cyberspace for weeks and months before the money was finally credited back to their BB accounts. I dont see how Serve could be any different from BB when it comes to the nature of the account.
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Old Aug 29, 2014, 2:40 pm
  #6364  
 
Join Date: Jul 2010
Location: PHL
Programs: Hyatt Globalist, Hilton Diamond, AA Gold, FB Gold, ITA Volare Executive
Posts: 3,294
Originally Posted by aarif1
I wouldn't necessarily take the word of Serve CSRs...

So the money is already gone from your Serve account and credited towards your tuition? That's interesting.
Good advice. In retrospect, the fellow was way too cavalier about reassuring me that this was okay....

Originally Posted by EVA777
That's correct. One way only. Push Only, no pull.

Biggie, your transaction will not go through.
So, yeah, thanks ... and the CSR at Serve whom I spoke to today (of course) confirms this. Apologized profusely for the misinformation from the day before, but what good does that do me ...

Originally Posted by Mamibear
I tried to link my Serve account on a utility bill that accepts draft payments. It posts as Epay on my other bank accounts but it was a failure when I used my Serve account. I received mail from the utility company that payment didn't go through and I was charged a service fee . I am so glad the CSR was understanding and gave me a one time courtesy to waive the fees. It looks to me that the Serve routing and acct number is strictly for DD purposes; I just stuck to using B/P from then on.
... since, yeah, now I am holding on waiting to get dinged for service fees. The rep at the college bursar's office assured me that the credit would just be un-credited when the payment from American Express Centurion Bank went "unapproved," and as long as the B/P money arrived in time it would be a case of "no harm, no foul," but then listening to CSRs is what got me in this fix in the first place. Fired off a bunch of e-mails documenting all the (worthless) oral promises, we'll see. Live and learn.
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Old Aug 29, 2014, 3:54 pm
  #6365  
 
Join Date: Jul 2011
Posts: 321
Sorry found the answer

Last edited by woow14610; Aug 29, 2014 at 4:24 pm
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Old Aug 30, 2014, 10:57 am
  #6366  
 
Join Date: Jun 2005
Location: Mountain View, CA (near SJC and SFO)
Programs: Hilton Gold, Marriott Gold, IHG Platinum, and no status whatsoever on the airlines (!)
Posts: 468
I recently got the Amex Everyday Preferred card and was curious to see how Serve loads would count. Though I have just one data point (one load) so far, here's my experience:
1) For the purpose of fees / interest, counts as a purchase, not a cash advance.
2) Does NOT count towards the 30-purchase-50%-bonus total
3) Uncertain whether it accrues MR points.

#1 and #3 were already discussed in the wiki.
I added #2.

Here's how I came to this determination:
- It listed in the activity history as a purchase
- I have 30 purchases listed there.
- The bonus counter shows a count of "29."
- I had done spot checks of the counter vs. activity before and they always matched up previously.

Luckily, I am above the 30 threshold via pending purchases, so I'll earn the 1.5x this month

Hope this is helpful. I did try to search whether this had already been covered, but didn't see it via a partial browse of the thread + search.
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Old Aug 30, 2014, 11:02 am
  #6367  
 
Join Date: Aug 2012
Posts: 76
Hi all, I have a couple of newbie questions about (switching from BB to) serve:

1) What is the advantage of getting a temporary card from a physical store, instead of getting it directly from serve.com? The only one I can see is the additional $500 in the initial temporary load. Anything else?

2) Are tempered cards something that I should worry about (like this http://www.flyertalk.com/forum/manuf...ard-fraud.html)?

Thanks!
medium_alpaca is offline  
Old Aug 30, 2014, 10:35 pm
  #6368  
 
Join Date: Dec 2013
Posts: 3,509
Originally Posted by medium_alpaca
Hi all, I have a couple of newbie questions about (switching from BB to) serve:

1) What is the advantage of getting a temporary card from a physical store, instead of getting it directly from serve.com? The only one I can see is the additional $500 in the initial temporary load. Anything else?

2) Are tempered cards something that I should worry about (like this http://www.flyertalk.com/forum/manuf...ard-fraud.html)?

Thanks!
1) Yes that is really the only reason to take the effort to get a temporary card is to get that extra $500 in MS. When you register for Serve online, you get no MS for signing up.

2) You always have to be on the lookout for tampered GCs because there will always be folks out there looking to scam people. That is not going to change. But honestly if you do your due diligence when you buy your VGCs by fully inspecting each VGC and its packaging to ensure there are no slits, scratch offs or barcodes that are revealed that can lead to possible tampering the risks of scam is slim. One of the rules you should make a habit of is to try to dump the VGC as soon as you can.

If you can't go to WM to buy a temp Serve card immediately after you buy your VGC, then you should just wait another day until you can do so. I make it a habit now to try to buy and dump my VGCs within a few hours when possible. Other than that, good luck.
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Old Aug 30, 2014, 10:41 pm
  #6369  
 
Join Date: Aug 2012
Posts: 76
Originally Posted by ericdabbs
2) You always have to be on the lookout for tampered GCs because there will always be folks out there looking to scam people. That is not going to change. But honestly if you do your due diligence when you buy your VGCs by fully inspecting each VGC and its packaging to ensure there are no slits, scratch offs or barcodes that are revealed that can lead to possible tampering the risks of scam is slim. One of the rules you should make a habit of is to try to dump the VGC as soon as you can.

If you can't go to WM to buy a temp Serve card immediately after you buy your VGC, then you should just wait another day until you can do so. I make it a habit now to try to buy and dump my VGCs within a few hours when possible. Other than that, good luck.
Thanks!

Sorry I wasn't clear. I meant to ask about tempered temporary Serve cards, not tempered gift cards. Do tempered temporary Serve cards exist?
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Old Aug 30, 2014, 10:54 pm
  #6370  
FlyerTalk Evangelist
 
Join Date: Jul 2003
Location: Florida
Posts: 29,763
Originally Posted by ThatAdamGuy
I recently got the Amex Everyday Preferred card and was curious to see how Serve loads would count. Though I have just one data point (one load) so far, here's my experience:
1) For the purpose of fees / interest, counts as a purchase, not a cash advance.
2) Does NOT count towards the 30-purchase-50%-bonus total
3) Uncertain whether it accrues MR points.

#1 and #3 were already discussed in the wiki.
I added #2.

Here's how I came to this determination:
- It listed in the activity history as a purchase
- I have 30 purchases listed there.
- The bonus counter shows a count of "29."
- I had done spot checks of the counter vs. activity before and they always matched up previously.

Luckily, I am above the 30 threshold via pending purchases, so I'll earn the 1.5x this month

Hope this is helpful. I did try to search whether this had already been covered, but didn't see it via a partial browse of the thread + search.
It shows up as "purchase" so you are not dinged by Cash Advance fee and interest.

It does not earn points - others have already found out long time ago, hence it is listed in the Wiki.

Since it does not earn points, logically it is also not included in the counter of the Transactions (from the real purchases).
Happy is offline  
Old Aug 31, 2014, 9:21 am
  #6371  
 
Join Date: Jul 2011
Posts: 321
Hi All,

Newbie question here...So can I use Vs and OVs and using them to directly load to Server ISIS without going through kate? and capture following category?

Online Credit Card Load - $500/day and $1,500/month


appreciate the input.

Thanks.
woow14610 is offline  
Old Aug 31, 2014, 9:31 am
  #6372  
 
Join Date: Jan 2014
Posts: 565
Originally Posted by woow14610
Hi All,

Newbie question here...So can I use Vs and OVs and using them to directly load to Server ISIS without going through kate? and capture following category?

Online Credit Card Load - $500/day and $1,500/month


appreciate the input.

Thanks.
This is covered in the Wiki, under Online Debit Card load.
Lumpylump76 is offline  
Old Aug 31, 2014, 12:02 pm
  #6373  
 
Join Date: Jul 2011
Posts: 321
Originally Posted by Lumpylump76
This is covered in the Wiki, under Online Debit Card load.
All pls help.

So I was able to add a credit card as the funding source. only one credit card is allowed as the funding source? If I want to add another card I have to remove it and add a new one?

Also I tried to add a OV card as a debit card and system is not taking it keep on saying to # is not correct. Appreciate if someone could help.

Thanks.
woow14610 is offline  
Old Aug 31, 2014, 1:14 pm
  #6374  
 
Join Date: Jun 2014
Posts: 25
from wiki:
Online Debit Card Loads
For online debit load, only use of bank-issued cards is allowed. The use of pre-paid debit cards (Netspend, Paypower, Univision, Paypal, etc.) and VGC/MGC/AGCs is not allowed. While initial transactions may work, your account will be eventually be flagged.
uTalk is offline  
Old Aug 31, 2014, 2:36 pm
  #6375  
 
Join Date: Apr 2014
Posts: 98
Originally Posted by woow14610
All pls help.

So I was able to add a credit card as the funding source. only one credit card is allowed as the funding source? If I want to add another card I have to remove it and add a new one?

Also I tried to add a OV card as a debit card and system is not taking it keep on saying to # is not correct. Appreciate if someone could help.

Thanks.
Questions like this make me wonder why all the work is put into maintaining the Wiki's when people just blow past it.
xraywinedrinker is offline  


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