Tru by Hilton
Jan 27, 2016, 1:09 pm
#61
Join Date: Aug 2012
Location: IAH
Posts: 94
I would prefer to have a desk as I'm usually on my computer or even put my luggage up there.
Jan 27, 2016, 2:05 pm
#62
Join Date: Sep 2007
Programs: DL Silver, AS MVP, UA Silver, HHonors Diamond, Marriott Plat, SPG Plat, National Exec Elite
Posts: 3,883
Even 55" would be a nice step up from the 32-40" in most hotels... only time I can remember having anything 50"+ was at a handful of converted Hyatt Place properties, which was great in the bedroom but pushing it a bit when turned to face the sitting area. Strangely enough, I've stayed in huge 2000+ Sq Ft President's Suites with dining table seating for 12, chandeliers, and heated bathroom floors have only had your standard 40" TVs. At least actual HD programming is starting to catch up at most properties...
Jan 27, 2016, 5:10 pm
#63
Join Date: Apr 2008
Location: Germany, Austria
Programs: IHG Diamond Ambassador, ALL Silver,, Miles&More
Posts: 1,122
The name I really like. Sounds much better in my ears than Canopy or Curio. Well but I´m no native American or English speaker.
The concept is kind of similar to Ibis or so, but better quality, more innovative, and also more expensive. Hampton light.
I like the CEO´s idea of organic growth of a new brand, which IMHO will work well and quickly in the midscale range, on base of newly constructed properties. The shareholders will give thanks to him.
The concept is kind of similar to Ibis or so, but better quality, more innovative, and also more expensive. Hampton light.
I like the CEO´s idea of organic growth of a new brand, which IMHO will work well and quickly in the midscale range, on base of newly constructed properties. The shareholders will give thanks to him.
Jan 27, 2016, 5:23 pm
#64
Join Date: Nov 2008
Location: It's hot here
Posts: 4,286
I have mixed views and will make my final opinion after I have stayed in one. On one hand, I do not want my hotel to look like an Ikea. But, I've seen this type of design pulled off well in Europe. I think for me, it will hinge on if it can be bright, pretty, and not feel cheap.
Jan 27, 2016, 10:05 pm
#66
Join Date: Sep 2015
Programs: United, IHG, Hilton
Posts: 64
My biggest concern about these and also Home2 properties is how they hold-up over time. Given the low build-out cost, the quality of materials are likely not that great. Much like the "Phoenix" renovated Motel 6 properties... they look modern and great when new and are a huge step up from what they replaced, but now 5-6 years later they look like your kids' Ikea furniture when you donate it to Goodwill. My concern is much less about the aesthetic being dated than the actual furniture, fixtures, carpets, etc not holding up to wear-and-tear and owners then having no motivation to renovate given how down-market they are to begin with, and then churning through lower and lower tier chain affiliations as they are able to meet fewer and fewer brand standards until they're eventually the "ARMADA INN" because the last national brand that would have them was RAMADA and they could switch the first two letters on the outdoor signage.
Jan 28, 2016, 3:07 am
#67
Join Date: Jan 2008
Programs: AAdvantage, United MP, Marriott Rewards
Posts: 1,137
I'm a boomer, so I'm way outside of the target demographic. That said, the rendering of the room looks pretty appealing to me. Last year, I stayed at a number of Ibis hotels in France and Switzerland. The Tru room reminds me of a larger version of the more modern Ibis rooms (like at the Ibis Centre Nations in Geneva). If the price is reasonable, I'd consider staying at a Tru.
I guess the question is: does Hilton want me to think (big) Ibis or Ibis Styles when I see a Tru. Is this the sort of brand that they're trying to compete with?
I guess the question is: does Hilton want me to think (big) Ibis or Ibis Styles when I see a Tru. Is this the sort of brand that they're trying to compete with?
Jan 28, 2016, 2:24 pm
#68
Join Date: Jan 2015
Programs: Marriott Platinum Elite; Hilton Diamond
Posts: 201
I would be willing to try it once. However, I don't think it would become a regular place for me, especially with the no desk part. I would stay in it, if it brings Hilton options to markets that currently don't have anything. However, if it is like Home2Suites, where you don't get as many points for a stay then I'm out. Also, if staying on rewards, and it is close to another property in the amount of points required to stay, I won't stay.
I will be very curious to see it.
I will be very curious to see it.
Jan 28, 2016, 5:14 pm
#69
FlyerTalk Evangelist
Join Date: Oct 2008
Posts: 11,593
OMG another brand?! Are they nuts?
Free for all breakfast urgh.
And I'm the target market for this stupid concept? Looks like some VP had a bring your kid to work day and mashed around on his iPad in the mood-collective-thinking-zone pod (no desk of course!) and the concept was born.
Anyone who watches W1A would think one of those creative directors to the creative consults would come up with it...
Free for all breakfast urgh.
And I'm the target market for this stupid concept? Looks like some VP had a bring your kid to work day and mashed around on his iPad in the mood-collective-thinking-zone pod (no desk of course!) and the concept was born.
Anyone who watches W1A would think one of those creative directors to the creative consults would come up with it...
Jan 28, 2016, 8:49 pm
#70
FlyerTalk Evangelist
Join Date: Jan 2005
Location: home = LAX
Posts: 25,934
They've got a long way to go before they'll have as many brands as Marriott has, with its acquisitions of AC Hotels, Delta Hotels, Protea (and keeping each of those brands) and now the upcoming Starwood merger (and no plans to drop all of those brands).
By comparison to other hotel programs, I'd say Hilton is just average in terms of numbers of brands, not on the high side nor on the low side.
By comparison to other hotel programs, I'd say Hilton is just average in terms of numbers of brands, not on the high side nor on the low side.
Jan 29, 2016, 4:47 pm
#71
Join Date: Apr 2008
Location: Germany, Austria
Programs: IHG Diamond Ambassador, ALL Silver,, Miles&More
Posts: 1,122
They've got a long way to go before they'll have as many brands as Marriott has, with its acquisitions of AC Hotels, Delta Hotels, Protea (and keeping each of those brands) and now the upcoming Starwood merger (and no plans to drop all of those brands).
By comparison to other hotel programs, I'd say Hilton is just average in terms of numbers of brands, not on the high side nor on the low side.
By comparison to other hotel programs, I'd say Hilton is just average in terms of numbers of brands, not on the high side nor on the low side.
Jan 29, 2016, 6:57 pm
#73
Join Date: Nov 2004
Location: Grand County, Colorado
Programs: IHG Plat, HH D, UA GS, Perm BonVoyed
Posts: 2,013
Expect these to be low quality build-outs using cheap materials.
And I mean cheap, not IKEA cheap or Target cheap, but like dollar store cheap.
$85k per key is very low for any new-build property, let alone a flag.
And I mean cheap, not IKEA cheap or Target cheap, but like dollar store cheap.
$85k per key is very low for any new-build property, let alone a flag.
Jan 30, 2016, 10:18 pm
#74
Join Date: Mar 2011
Location: Window Seat
Programs: National Executive, HHonors Gold, IHG Platinum, Hyatt Visitor
Posts: 2,495
Maybe the idea with this is to build up a brand then sell it or dissolve it.
I think they would have been better off bringing La Quinta into the fold which would have been easy given the Blackstone connection (maybe would have needed to debrand some of the lousy La Quintas but I think most could have stayed; La Quinta on a whole isn't really a bad brand) as a midscale brand verses doing this.
This is just a classless format, this Tru. This is not Hilton and does not fit in with Hilton. Hilton typically adds class to what it has. They are out of their element with this brand and this is the wrong direction to try to go. This is not Hilton's core competency, running a downscale brand and trying to be "hip." Or doing cheap build outs... leave that to the Wyndhams.
I think they would have been better off bringing La Quinta into the fold which would have been easy given the Blackstone connection (maybe would have needed to debrand some of the lousy La Quintas but I think most could have stayed; La Quinta on a whole isn't really a bad brand) as a midscale brand verses doing this.
This is just a classless format, this Tru. This is not Hilton and does not fit in with Hilton. Hilton typically adds class to what it has. They are out of their element with this brand and this is the wrong direction to try to go. This is not Hilton's core competency, running a downscale brand and trying to be "hip." Or doing cheap build outs... leave that to the Wyndhams.
Jan 31, 2016, 4:29 pm
#75
Join Date: Jun 2001
Location: West Michigan
Programs: DL, UA, AA, B6, BA (airline status-free leisure traveler), Hilton Diamond
Posts: 1,963
Much smaller rooms
Here is what appears to be an official website for tru, by the way:
http://trubyhilton.com/