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Originally Posted by B3nder
(Post 30817499)
That did occur in 2013, but it was hardly the most recent major deval. Originally the 80/95k was a handful of properties.
There are no published categories anymore. Now even many hampton inns are 50k+ for standard awards at off-peak times. The old, more favorable Points and Money are gone. The variable points costs (based on $$ cost) have gone up multiple times. The larger devaluations have crept in after they went to the opaque "no categories anymore, ha!" set up. There are properties that are allowed to only list a handful of handicap rooms as their only standard awards or to even to disable standard point awards completely. Yes, the hhonors rep has stated this is not the case, asked for examples, gone and "checked on it" and nothing done of course to "correct".
Originally Posted by B3nder
(Post 30817427)
???
”It has been several years since Hilton’s last big deval to bring us to the 95k cap and slowly the Marriott Bonvoy program is catching up - as of March peak redemption rates will be 100k points. Therefore, I think there is a high risk of the next deval to occur in March or April 2019 after the pending Marriot devaluation.” |
IMO: Hilton Honors is strictly earn and burn. Anyone that carries a big balance saving up for an "aspirational" award is just asking to be disappointed.
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Originally Posted by hugolover
(Post 30816430)
chains are just not powerful enough to fight off the online bookers. They still drive a huge portion of their sales and it’s often better for the consumer as they offer a wide selection of smaller chains or independent hotels that are so often far better than the US corporate hotel in town.
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They don't need to devalue. The points value continues to decline due to the flexible pricing.
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Originally Posted by Kacee
(Post 30819366)
They don't need to devalue. The points value continues to decline due to the flexible pricing.
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Originally Posted by arlflyer
(Post 30819425)
This quarter’s promo is less lucrative than immediate past ones, |
Originally Posted by Cledaybuck
(Post 30819528)
In general I would guess you are correct, but this promo works well for people with a bunch of one night stays or rewards stays.
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Seems like the smart money would be for HH to do nothing. With Marriott in chaos and people looking for a reason to leave or branch out already, why do something that gives this new market a reason to look elsewhere. Get them in, see what retention you get.... THEN make a change.
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Originally Posted by xooz
(Post 30821797)
Seems like the smart money would be for HH to do nothing. With Marriott in chaos and people looking for a reason to leave or branch out already, why do something that gives this new market a reason to look elsewhere. Get them in, see what retention you get.... THEN make a change.
I agree with you on this, and I hope this is their strategy. I just remember back to 2013 when Hilton was a really good value at the top properties (once again not referencing the lower or mid-levels). Then they destroyed all that value overnight.... Call me cynical but I am starting to see value at the top end of the program again for the first time in 6 years, which makes me think something is on the horizon in the next few months...I really hope I am wrong though :) |
After multiple major devaluations in HH in the past few years, I would hope they could pause for a bit. Marriott is burning: Hilton should be trying to capture some of that market.
The W=A Maldives is not surprising, nor indicative of a broader trend. Starwood always had an "out" for some of its overwater villa properties - they were not part of a posted category. I look at 120k for that Waldorf as a pretty solid value (2 cents per point, looking at my possible dates in early 2020). The standard award isn't overwater, but it looks pretty damned amazing anyway. I can't wait to start seeing trip reports from there. I've lost track of when all of the devaluations to HH occurred. The end of GLON/ALON, the end of the revised GLONP2, the end of AXON, the end of Gold/Diamond being legit suite upgrade tiers, the end of Categories, the "premium" room awards for things that weren't really that premium, and finally every lame Hampton Inn and Doubletree in the system shooting up to 50,000 points per night. I looked at 2018 as a big devaluation year for HH. They'd be smart to retain a little value in 2019 and capture some Marriott/Starwood stays. I've been all HH since the merger in August, mainly due to customer service issues, and it's possible I won't ever go back to Marriott they way I used to. |
Having no business travel anymore, I want HH to be a good deal, primarily because I can qualify for Diamond with the credit card (yes, I am one of those).They gifted me Diamond for this year. That said, I primarily get my hotel points from non-bonus credit card spend. So currently Hyatt is the best for me with 1.5x points on my Chase Freedom unlimited card. I can book Hyatt in London for $18K spend on my CFU card, but that same spend only gets me about 55K HH points using the Hilton Amex.. Another inflation by HH and I will just start focusing on Hyatt and have to put over 15 years of focusing on Hilton in the rear view mirror.
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Very soon. The waldorf astoria maldives already starts at 120k points, won't be long before more properties move to that level.
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I don't think HH needs a BIG devaluation, because they constantly adjust value with flexible pricing.
And the top hotels just limit the number of rooms they make available at 95k, so they don't have a big problem either. Lastly, with the WA Maldives at 120k that 95k cap is basically gone. There won't be an announcement, other hotels will just start charging the same one day... |
Originally Posted by jxd
(Post 30825962)
Very soon. The waldorf astoria maldives already starts at 120k points, won't be long before more properties move to that level.
I agree that this is likely to happen at some point in the near future...as much as I hope it does not occur. Worst case scenario would be that the WA then jumps to 150k/night once the other current 95ks go to 120k. It has been a long time since the 50k —> 95k top level deval, sad to say it but I think we are due for another draconian max standard redemption deval / cap lifting... |
Go look at the details on that Waldorf property. It is a unicorn. There's nothing else like it in the HH system. I wouldn't overreact to the 120,000 point number - those are $2000+ per night 2,500 square foot villas with large private pools.
I've been following a few of the threads about Hilton's villa properties, and this Waldorf truly looks next-level. It's going to make other two Maldives properties look like Hampton Inns. When more people learn about it, the complaint won't be about the 120k level: it'll be that the "standard" units are crazy-hard to get. When you get to premium awards, it's 700k per night! I'm going to book something cool for early 2020, and it might be this property. |
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