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-   -   Consolidated "Points Devaluation" thread (https://www.flyertalk.com/forum/hilton-hilton-honors/129148-consolidated-points-devaluation-thread.html)

RafKa Jun 10, 2019 2:02 am

The sneaky devaluation roll out continues: today HGI Singapore went from 20k to 30k, a shocking 50% increase for a property where cash rates average U$100.

If you haven't yet, I recommend you lock in points rates for those properties where the increase hasn't happened yet.

Cledaybuck Jun 10, 2019 8:09 am


Originally Posted by antebellum (Post 31187370)
I certainly know Standard Room Rewards maxes out at 95k, but the problem is, right now I've seen more surge pricing (aka "Premium Room Rewards") dates in the list of hotels I gave, than even last year.
Still, points redemption right now are going absolutely nuts. :mad:

That's not surge pricing. That is a higher category of room pricing.

Adelphos Jun 10, 2019 8:17 am


Originally Posted by Cledaybuck (Post 31188155)
That's not surge pricing. That is a higher category of room pricing.

While antebellum is mixing up standard room pricing vs premium room pricing, it is notable if standard rooms are simply less available than they used to be (though there doesn't seem to be a way to confirm if that is true)

Cledaybuck Jun 10, 2019 8:25 am


Originally Posted by Adelphos (Post 31188178)
While antebellum is mixing up standard room pricing vs premium room pricing, it is notable if standard rooms are simply less available than they used to be (though there doesn't seem to be a way to confirm if that is true)

True. Although as you note, that is almost impossible to know. I would guess that is more of a property by property thing than a global Hilton Honors thing too.

Cledaybuck Jun 10, 2019 8:36 am


Originally Posted by hedoman (Post 31186809)
I see they have upped the bonus points offering on AMEX cards. 150,000 is today's offering for Aspire card.

That's not new.

hoxuantu Jun 10, 2019 9:00 am

Hampton Inn & Suites Bakersfield/Hwy 58, CA was in my radar for a road trip this summer. It was 10,000 points but I didn’t pull the trigger. Now it is increased to 20,000 points. Hilton sucks.

moe8555 Jun 10, 2019 9:04 am


Originally Posted by hedoman (Post 31185701)
Registered Aspire cad yesterday for the 120,000 bonus points. Haven't charged anything and leaning towards not. To me, 120,000 points is now about 75,000. Not the same deal.

You might as well get the bonus since it's a one-time ordeal (unless a no-lifetime offer crops up down the road).

satori Jun 10, 2019 9:16 am


Originally Posted by hoxuantu (Post 31188288)
Hampton Inn & Suites Bakersfield/Hwy 58, CA was in my radar for a road trip this summer. It was 10,000 points but I didn’t pull the trigger. Now it is increased to 20,000 points. Hilton sucks.

One of my favorite redemption properties too. Used it twice last summer at 10,000 points.

My research shows 27 of 42 hotels in USA that were 10,000 points are now 20,000 points.

27 of 42 Hilton Honors 10,000 points hotels in USA went to 20,000 this week


rcmiller Jun 10, 2019 9:25 am

Appears that almost all NYC properties haven't jumped in max points rate... (yet). I've got a trip in November and have been monitoring the rates for a little while now. Pretty much all properties have been stuck at the maximum redemption rate (70k, 80k, 95k) for all nights, even though the cash rate varies wildly during my stay. NYC has always had pretty poor redemption rates, but if they tack another 10k on per night that would just about make HH points useless. Guess I better get something on the books to burn a pile of points.

Cledaybuck Jun 10, 2019 9:26 am


Originally Posted by RafKa (Post 31187482)
If you haven't yet, I recommend you lock in points rates for those properties where the increase hasn't happened yet.

That is always good advice. Points don't get more valuable and reservations are almost always refundable.

The reality is Hilton doesn't have (public) categories or an award chart. Therefore, Hilton isn't going to announce category changes for properties (which is what this looks suspiciously like) in advance. No matter how anyone feels about it, that appears to be the reality of the situation.

eponymous_coward Jun 10, 2019 9:37 am


Originally Posted by craigthemif (Post 31184068)
You are missing something... (I'm not saying that to be argumentative or dismissive)

I don't doubt that many hotel choices are made due to location, but it is completely impossible for Hilton to have precisely the perfect location in every single place that a traveller visits. So you don't choose to be loyal TO A CHAIN based on location, you choose based on other factors. And if you choose Hilton Honors based on the location of one or two specific hotels, then you are indeed missing something...

To circle back to the original point, that is why you KEEP the Hilton credit card in a devaluation environment: on those occasions where Hilton is the best choice for location, pricing, services, you get useful elite status WITHOUT loyalty. At this point you treat the points like Venezuelan currency- spend as soon as you can get something useful out of it, even if it’s just a night at a convenient Hampton inn.

Adelphos Jun 10, 2019 10:28 am


Originally Posted by eponymous_coward (Post 31188419)


To circle back to the original point, that is why you KEEP the Hilton credit card in a devaluation environment: on those occasions where Hilton is the best choice for location, pricing, services, you get useful elite status WITHOUT loyalty. At this point you treat the points like Venezuelan currency- spend as soon as you can get something useful out of it, even if it’s just a night at a convenient Hampton inn.

It will be a far bigger deal if and when Hilton devalues the credit cards (by either removing the status, reducing how many points you can earn, introducing new levels of status only attainable through stays, etc). Hilton points are by far the easiest to earn (they are regularly sold for $0.005 cents each, the credit cards earn points at the highest rate, etc) and should be redeemed frequently.

ankomonkey Jun 10, 2019 10:50 am


Originally Posted by Adelphos (Post 31188621)
It will be a far bigger deal if and when Hilton devalues the credit cards (by either removing the status, reducing how many points you can earn, introducing new levels of status only attainable through stays, etc). Hilton points are by far the easiest to earn (they are regularly sold for $0.005 cents each, the credit cards earn points at the highest rate, etc) and should be redeemed frequently.

Spare a thought for those of us outside the US who don't have access to these generous credit cards. Devaluations hit us pretty hard :(

eponymous_coward Jun 10, 2019 12:26 pm


Originally Posted by ankomonkey (Post 31188699)
Spare a thought for those of us outside the US who don't have access to these generous credit cards. Devaluations hit us pretty hard :(

It doesn't change the logic: the points are trash and don't bother accumulating them in any great quantity. Burn as soon as you can get anything useful out of it. IMO if it's possible to decouple to another chain in other regions of the world (Hilton's core region is still the US) that can meet your needs, because you can't get the credit cards, and you're primarily interested in loyalty point accumulation might as well do it. Don't know if you'd find any, but hotel loyalty programs are all swirling down the devaluation drain- maybe some faster than others.

I decided I was going to go over to hotels.com as a primary vehicle for booking hotels some time ago, and let Hilton/Marriott/IHG/Hyatt points accumulate very tactically/burn often. I've been born out by that: most of the hotels in those chains I've redeemed in in the past five years have all bumped their points required, sometimes by 33-50%. In that kind of environment, brand loyalty where you chase after points for aspirational travel is for suckers. You might as well be collecting Venezuelan bolivars as Hilton/Hyatt/Marriott/IHG. I haven't noticed 33-50% inflation in US or GB currency like that, so I decided that what is effectively a cash rebate for spend (hotels.com) worked OK.

Hotel Points Guy Jun 10, 2019 2:25 pm


Originally Posted by eponymous_coward (Post 31189064)
I decided I was going to go over to hotels.com as a primary vehicle for booking hotels some time ago, and let Hilton/Marriott/IHG/Hyatt points accumulate very tactically/burn often. I've been born out by that: most of the hotels in those chains I've redeemed in in the past five years have all bumped their points required, sometimes by 33-50%. In that kind of environment, brand loyalty where you chase after points for aspirational travel is for suckers. You might as well be collecting Venezuelan bolivars as Hilton/Hyatt/Marriott/IHG. I haven't noticed 33-50% inflation in US or GB currency like that, so I decided that what is effectively a cash rebate for spend (hotels.com) worked OK.

I did an analysis of my travel patterns and needs a few years ago and also considered going to a hotels.com model of hotel booking. At the end of the day, however, I decided to stay with Hilton as my primary hotel loyalty program. My decision was based on the observation that in either program, it takes approximately 10 nights worth of stays to redeem a free night at an equivalent hotel property. (That is, 10 nights worth of points generated by staying at a Hampton Inn generally is sufficient to redeem for one night at another Hampton Inn hotel.) Even with the recent increase in points required to book a room, I find the ratio (10 paid nights to 1 free night) still holds because I have been able to earn more points per stay, considering quarterly promos, Hilton credit card, etc. I realize that not everyone can leverage the earning power of the Hilton AMEX, but for me personally, the combination of the credit card and Hilton promos allows me to extract an adequate amount of value from the Honors program. Add in Diamond benefits that would not be extended to a hotels.com or Priceline booking (free breakfast, very nice room upgrades), and it makes the most sense for me to continue booking direct with Hilton.


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