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-   -   777 New First Class (https://www.flyertalk.com/forum/emirates-skywards/1869780-777-new-first-class.html)

XXTSGR Nov 13, 2017 9:42 am


Originally Posted by DYKWIA (Post 29055290)
The downside to this strategy is that you'll now get the complaints from customers expecting the new F, but getting the current version. If there are only 10 games, there's gonna be a lot of disappointment.

Yes, probably. Though the current F is not bad at all. And then you'll obviously also have pax that would have preferred bling over binoculars...

DYKWIA Nov 13, 2017 10:34 am


Originally Posted by XXTSGR (Post 29055428)
Yes, probably. Though the current F is not bad at all. And then you'll obviously also have pax that would have preferred bling over binoculars...

Blingo!!!

eternaltransit Nov 13, 2017 10:41 am


Originally Posted by DYKWIA (Post 29055647)
Blingo!!!

Drink drink drink!

XXTSGR Nov 13, 2017 11:20 am


Originally Posted by DYKWIA (Post 29055647)
Blingo!!!

:eek: 🍷🍷🍷

XXTSGR Nov 13, 2017 11:27 am


Originally Posted by eternaltransit (Post 29055669)
Drink drink drink!

Mea culpa...

🥃!

PS: After some nice 🍷 I just couldn't find a Paradis emoji, so Royal Salute will have to suffice.

Bravo2K Nov 13, 2017 7:24 pm


Originally Posted by HKprince (Post 29054754)
I think most passengers don't realise how big of an investment this really is. To overhaul the entire fleet will cost billions of dollars. From a financial perspective, this isn't feasible at all. For what? it's not like loads will suffer with the current product. SQ is spending $850mn to upgrade it's 18 A380s. With EK's current ~145 777 in service it doesn't make any sense spending that kind of money for a marginal increase in passenger amenities. It will not generate any additional revenue, if any.

EK makes a big fanfare about it because it is part of their marketing strategy. They have no intention to retrofit the entire fleet, though they must update the product to keep up with the competition. As long as a small percentage of the fleet has the new F class, they are able to use this as a marketing tool for themselves.

I don't disagree with you, just making a point. As Jeremy Clarkson says in their new ad campaign:

"Every now and then the game changes. You are introduced to something so luxurious and so special that afterwards everything else is a disappointment".

From their own marketing, their current F product is a disappointment compared to the new F. EK are going to have a lot of disappointed customers for a considerable period of time!

sydtogla Nov 13, 2017 8:51 pm

Is EK getting money from Mercedes Benz for all of the airtime they are giving them? Maybe MB will help fund the retrofit :p

skywardhunter Nov 13, 2017 9:01 pm


Originally Posted by sydtogla (Post 29057927)
Is EK getting money from Mercedes Benz for all of the airtime they are giving them? Maybe MB will help fund the retrofit :p

​​​​​​I was wondering how that relationship works. Perhaps EK providing free S-classes?

Also interesting given the recent change to BMWs in DXB - they must've known by then about the Mercedes collaboration for F. Typical EK ruthlessly pitting comoetitors against each other, like the 787 deal. Airbus must be so heartbroken

sydtogla Nov 13, 2017 9:08 pm

Also the new J class quilted seats are much more similar to the S class seats than the ones in the new F.

m0hamed Nov 13, 2017 9:23 pm


Originally Posted by sydtogla (Post 29057927)
Is EK getting money from Mercedes Benz for all of the airtime they are giving them? Maybe MB will help fund the retrofit :p

Not a single peep from MB on their youtube, Facebook or other channels about EK....

sydtogla Nov 13, 2017 9:27 pm


Originally Posted by m0hamed (Post 29057990)
Not a single peep from MB on their youtube, Facebook or other channels about EK....

They retweeted the Clarkson commercial yesterday.

m0hamed Nov 13, 2017 10:27 pm


Originally Posted by sydtogla (Post 29058003)
They retweeted the Clarkson commercial yesterday.

The one channel I'm not on!

XXTSGR Nov 14, 2017 12:39 am

Does EK also provide binoculars in the two middle suites with the "fake" windows? Would be pretty useless there...

Paella747 Nov 14, 2017 12:56 am


Originally Posted by XXTSGR (Post 29058414)
Does EK also provide binoculars in the two middle suites with the "fake" windows? Would be pretty useless there...

Drink enough Dom and those binoculars would work just fine! :D

Coffee drinker Nov 14, 2017 1:58 am


Originally Posted by viraj737 (Post 29054624)
Short video I've made on the new 777-300ER with the new first class suite, business class and economy class! Have a look :)

The New #Gamechanger Emirates First Class | Dubai Airshow 2017 - YouTube

Great Video. Thank you.

After watching I wonder why they dint make the F seat wider so you could roll around while sleeping. There seems to be lots of space wasted at the sides.

Apart from that it looks fantastic.


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