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Delta Is Getting New Uniforms

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Old Oct 18, 2016, 6:15 am
  #31  
Taz
 
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Originally Posted by readywhenyouare
Isn't that the company owned by Sears?
Not anymore. They were spun off as a separate entity (which they were prior to being acquired in 2002) in early 2014.
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Old Oct 18, 2016, 10:36 am
  #32  
 
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Looks like they "leaked" early: https://www.flickr.com/photos/deltan...h/30290939622/

Inflight:
Above Wing: Flight Attendants by Delta News Hub, on Flickr

Above Wing:
Above Wing: Ticketing and Gate Agents by Delta News Hub, on Flickr

Below Wing:
Below Wing: Ramp and Cargo by Delta News Hub, on Flickr

You can view the full gallery at the first link above...
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Old Oct 18, 2016, 10:38 am
  #33  
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After the letdown that was AA's new uniforms, I have to say I'm quite pleasantly surprised; they look great. Though interestingly, the FA uniforms seem to scream "Virgin Atlantic" to me.
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Old Oct 18, 2016, 10:47 am
  #34  
 
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Is it my tired eyes, or do some look rather purple?
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Old Oct 18, 2016, 10:48 am
  #35  
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I wonder what the non-red coat male GA uniforms look like (i.e. what color is their jacket/vest)?
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Old Oct 18, 2016, 10:55 am
  #36  
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Originally Posted by TTT
I wonder what the non-red coat male GA uniforms look like (i.e. what color is their jacket/vest)?
Disregard - the full Flickr gallery has photos.
Shared In-Flight Service and Airport Customer Service: Above Wing by Delta News Hub, on Flickr
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Old Oct 18, 2016, 10:59 am
  #37  
 
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Originally Posted by TTT
I wonder what the non-red coat male GA uniforms look like (i.e. what color is their jacket/vest)?

This one? No epaulettes on the shoulder and no custom-designed wings.
Nothing new for the flightdeck?
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Old Oct 18, 2016, 11:26 am
  #38  
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Originally Posted by Grouchy
This one? No epaulettes on the shoulder and no custom-designed wings.
Nothing new for the flightdeck?
I think you are right. I hadn't noticed the different color/fabric on the collar. It seems the FA's have a slightly different color collar (but could be lighting in the photos too).
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Old Oct 18, 2016, 11:32 am
  #39  
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Indeed it looks very VA-style, but still one of the best and most stylish work clothes among the mainline airlines in the US.
The purple could be an indication of something new coming to the corporate identity of DL?

Cheers!
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Old Oct 18, 2016, 11:49 am
  #40  
 
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Originally Posted by nldogbert
Indeed it looks very VA-style, but still one of the best and most stylish work clothes among the mainline airlines in the US.
The purple could be an indication of something new coming to the corporate identity of DL?

Cheers!
I suspect the purple is being pulled from a supplemental color palette that will be part of the rumored brand refresh in 2017.

Supplemental color palettes are becoming more common in corporate branding (my field). They are a series (~8-12) of colors designed to compliment the core palettes (red and blue in Delta's case) and add variety in the branded materials.
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Old Oct 18, 2016, 11:51 am
  #41  
 
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Originally Posted by slappy
Is it my tired eyes, or do some look rather purple?
Very purple. I notice one of the screaming purple shirts says tech ops on the arm. I wonder how telling mechanics they will match their daughter's bedroom is going to go over.
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Old Oct 18, 2016, 11:58 am
  #42  
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The men's jackets... don't have lapels.
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Old Oct 18, 2016, 12:00 pm
  #43  
 
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Originally Posted by Grouchy

This one? No epaulettes on the shoulder and no custom-designed wings.
Nothing new for the flightdeck?
There's nothing for pilots in the current collection. The whole process started when the pilots and Delta were still in contract negotiations. Not sure if that played a part — or not.
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Old Oct 18, 2016, 12:14 pm
  #44  
 
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Came here to say that while I don't like Delta much, these uniforms do look good. Quite Virgin'ish with the purple.
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Old Oct 18, 2016, 12:15 pm
  #45  
 
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Originally Posted by woodford02A
This is consistent with DL's affinity for aspirational/sexy brands (ie. Porsche, Malin + Goetz, Westin, Grey Goose, TUMI, etc)
Not sure I'd put Westin, Grey Goose, and TUMI in the sexy category! Let's aspire to be tired road warriors!

Purple is interesting and different, but struggle with the color not being visible in the rest of the Delta branding.
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