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-   -   First Class Monetization, or FCM: The Definitive Thread (https://www.flyertalk.com/forum/delta-air-lines-skymiles/1230437-first-class-monetization-fcm-definitive-thread.html)

StayingHomeIsBetter Oct 23, 2012 8:56 am


Originally Posted by n7371f (Post 19549001)
Friday night DTW-MSP at 7pm and the 757 had 18 seats available up-front with an hour prior to departure and an upgrade list of 54.

DTW to MSP ?!?!?!? :eek:

What are they thinking?:td:

StayingHomeIsBetter Oct 23, 2012 9:13 am

A possible insight into how well FCM is working?
 
Has anyone looked into this website sufficiently to have a perspective on it?

http://flightaware.com/insight/airline/KFLL/KATL/DAL

Picking some routes, and looking at the asserted income derived from FC tickets and the median (granted, not mean) FC ticket price, shows routes where the data would indicate that an average of less than one FC seat is sold per flight.

JFK to LAX shows less than two purchased FC seats for non-stops.

Actually, I find this hard to believe.

Perhaps they are classifying A and P fares as coach fares (despite DL management's blatantly fallacious marketing otherwise).

Also, I do note that they are only reported unrestricted fares.

Thoughts?

oh912flyer Oct 23, 2012 10:28 am


Originally Posted by StayingHomeIsBetter (Post 19549609)
DTW to MSP ?!?!?!? :eek:

What are they thinking?:td:

Had a GA explain this to me once. On some routes, on some days, where it is later in the day, they don't UG prior to the 3 hr airport-control window because there's a history of flights earlier in the day being delayed/canceled.

Not UG'ing folks until the final stage makes it easier to reroute passengers inconvenienced earlier in the day. Especially true of hub-hub routes where connections are important (e.g., PAX flying overseas).

I don't know how true it is, but it does make sense in some ways.

ryandc99 Oct 24, 2012 8:19 pm

On Sunday, I was flying CMH-ATL on a MD88 with 16 F Seats.

Only 3 seats were released into V. I did not clear until the gate, where I was number one. But do they really think they will sell 13 F seats on a route like that???

k2 Oct 25, 2012 7:53 pm


Originally Posted by ryandc99 (Post 19560487)
...But do they really think they will sell 13 F seats on a route like that???

They will certainly try. A couple of weeks ago flying domestic out of JFK they (meaning the gate agents) offered F to anyone (not just elites) with an MBY fare for $75. This was announced in the gate area well before they cleared the upgrade list.

Bicostal Oct 25, 2012 8:04 pm


Originally Posted by k2 (Post 19566638)
They will certainly try. A couple of weeks ago flying domestic out of JFK they (meaning the gate agents) offered F to anyone (not just elites) with an MBY fare for $75. This was announced in the gate area well before they cleared the upgrade list.

Did the UG elite list clear before they cleared the cash upgrades?

k2 Oct 26, 2012 12:10 am


Originally Posted by Bicostal (Post 19566684)
Did the UG elite list clear before they cleared the cash upgrades?

I can't say for sure, I didn't need to watch it closely because I was already up front, connecting on a J itinerary - but I assume, based on timing, that the paid UGs went through before medallions. The announcement was made a solid 30 minutes before boarding. Also, this was an evening flight between 2 hubs on an MD-90 (JFK-DTW) so you have to think there were more medallions than open seats up front. I could be wrong.

rylan Oct 26, 2012 8:06 am


Originally Posted by k2 (Post 19566638)
They will certainly try. A couple of weeks ago flying domestic out of JFK they (meaning the gate agents) offered F to anyone (not just elites) with an MBY fare for $75. This was announced in the gate area well before they cleared the upgrade list.

Thats odd... the gate upgrades are supposed to be eligible for YBMQHK tickets. At $75 it would have to be a short route also... and they are supposed to be processed after all medallions requesting an upgrade clear.

trek87 Nov 2, 2012 10:45 am

An announcement that SDS upgrades are being offered does not mean that the GA has not already allocated enough FC seats for any remaining medallions on the ASL.

FLYPWM Nov 5, 2012 10:48 am

Has the ATL-PHX Route been FCM'd? I'm flying on 11/9 (DL1015) and it doesn't look like much in the V inventory opened up for any of Friday's ATL-PHX flights. I just tried to do a dummy booking and FC (A) is $56 more then Y (Q).

roknroll Nov 5, 2012 12:02 pm

You can look back at my posts and see I'm not a big FCM complaint guy, and I've always argued that many of the examples aren't (in my opinion) instances of FCM.

But I did run into one today, and they actually got me to bite. In December I'll be flying SFO-BNA-SFO. Round trip in U/T was a cheap $289 (only 5.5 cpm :cool:). DL operates a 763 with BizElite seats on the flight I was planning on taking to ATL en route to BNA, which I definitely wanted to be in.

After looking at flight availability for the past two weeks on this mid-week flight, I figured my UG chances as a PM were low, as there were only a handful of seats left in J on day of departure. So my options were:
  1. Book lowest econ for $289 round trip and probably sit in Y on the way out.
  2. Book a K fare outbound and T fare return and use a SWU for $375 plus the SWU. No upgrade inventory but I'd be at the top of the list and probably get the upgrade.
  3. Book a discounted Biz outbound and T fare return for $515, plus I'll get the 50% MQM and RDM. Would have the guaranteed seat in business, and save the SWU.
I figure I'll probably get upgraded on the return, and if not it's not that big of a deal. I had planned on going the SWU route, but after seeing it was only $140 more to book into business/first, save the SWU, and get the MQM/RDM boost it made total sense for me.

So in this case, I'm booking 6 weeks out and DL convinced me (via their pricing) to book discounted Biz on my outbound instead of discounted Y.

ATLdoc Nov 5, 2012 1:14 pm


Originally Posted by FLYPWM (Post 19628029)
Has the ATL-PHX Route been FCM'd? I'm flying on 11/9 (DL1015) and it doesn't look like much in the V inventory opened up for any of Friday's ATL-PHX flights. I just tried to do a dummy booking and FC (A) is $56 more then Y (Q).

FLYPWM I've flown to ATL to PHX to visit family multiple times on this flight the past couple of years on T,U, L fares and as far as I can remember always upgraded within upgrade window. There wasn't a problem as a Platinum either.

FLYPWM Nov 5, 2012 1:25 pm


Originally Posted by ATLdoc (Post 19629017)
FLYPWM I've flown to ATL to PHX to visit family multiple times on this flight the past couple of years on T,U, L fares and as far as I can remember always upgraded within upgrade window. There wasn't a problem as a Platinum either.

I've flown it as well and never had a problem at the window either until now. I'm betting DL 1015, 1115 and 1915 are all V=0 on 11/9

AA_EXP09 Nov 5, 2012 4:30 pm


Originally Posted by flypwm (Post 19628029)
has the atl-phx route been fcm'd? I'm flying on 11/9 (dl1015) and it doesn't look like much in the v inventory opened up for any of friday's atl-phx flights. I just tried to do a dummy booking and fc (a) is $56 more then y (q).

T is 161.86
KUP 332.1

AA_EXP09 Nov 5, 2012 4:32 pm


Originally Posted by GYEWorldTraveler (Post 19291004)
Well if it was just the free change then no it likely wouldn't make as much sense. However, it's not just a $0 change fee, it's refundability! There are a number of companies that book into refundable classes of service just in case plans fall through. T fares may be available on the 11:30am flight 3 weeks in advance but the uncertainty of the meeting/event requires flexibility to cancel so you will opt for a refundable ticket.

I'd assume Delta believes there will always be companies and travelers requiring the flexibility a full Y or refundable ticket provides and that the first class monetization program doesn't dilute their revenues much if any. The nonrefundable with penalties for change Q-UP and H-UP customer are probably not the same as the flexibility required passenger so the bean counters probably think its a great idea.

Why would you buy Y though when you can buy B/M?


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