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-   -   Bilt Mastercard (https://www.flyertalk.com/forum/credit-card-programs/2053243-bilt-mastercard.html)

Dr Jabadski Nov 28, 2023 9:27 am


Originally Posted by josephstern (Post 35777221)
Extrapolating from FT to the rest of the population ...

Not sure if that’s directed at my immediately preceding comments but if so, it’s an incorrect inference. I neither stated nor implied extrapolation or comparison of FTers to others, I merely wrote that (I think) “Bilt cardholders are probably less likely to carry a balance” (and described my experience with the quasi-SUB).


Originally Posted by Zodiac (Post 35777379)
… The earlier FTer who charged 12.5k to the card during the 5-day period has got to be an exception rather than the norm, I have zero doubts about it….

Disagree.

Originally Posted by sedubby (Post 34181201)
(April 2022) … put $20k in estimated tax payments on it….


Originally Posted by NYC Flyer (Post 35518646)
(August 2023) Estimated taxes worked for me.

Originally Posted by josephstern (Post 35518662)
(August 2023) Same for me.


There are also several more reports of the same thing on Reddit.


Originally Posted by Zodiac (Post 35777379)
… the majority of any credit card company's customer base is nothing like the typical participants of forums like FT or r/churning on reddit.

Agreed. And the majority of Bilt’s customer base is unlike other traditional credit cards and/or typical participants of forums like FT or Reddit.


Originally Posted by Zodiac (Post 35777379)
… r/churning … .

“r/churning” ?


Originally Posted by notquiteaff (Post 35778181)
Sorry, I was aware of those (participated in the discussion even). Should have asked if Doc was aware of data points beyond what we saw reported here.

mia is correct, at the time of that post I was referring to those 2 posts. In preparing this reply, I saw a few Reddit reports of no 5x/5 day offer. I also saw the quote below from this thread and a couple of Reddit comments stating the 5x/5 day seems to be random.


Originally Posted by josephstern (Post 35206418)
(April 2023) Take it with a grain of salt, but a Reddit user is claiming that the 5 days/5 x period is over: https://www.reddit.com/r/biltrewards...tion_does_not/ ...

BTW, in reviewing this thread in preparation of this reply, I saw multiple references in April 2022 of a 10x/5 day quasi-SUB and first report of 5x/5 day in August 2022 vice the very recent bupkis. Further evidence of Bilt successive cost cutting in the early stages of its existence.

Possible unsustainability has been discussed on this thread for a long time:

Originally Posted by eponymous_coward (Post 34195621)
(April 2022) … LOL, that kind of stuff for a no annual fee card that makes money on transaction fees and landlord signups? … Nobody is going to make money with 5x travel/gas/groceries with all points having a cash value of 1.5 cpp. A SUB with cash value of $1500 on a no AF card is insane. Even AMEX doesn’t give away the store like that on cards you have to pay a collective $1k for in annual fee. All it’s going to “win” is a trip to bankruptcy court for whatever bank that’s stupid enough to do that.


Smiley90 Nov 28, 2023 9:31 am


Originally Posted by Dr Jabadski (Post 35777106)
Add me to those who think Bilt is not sustainable (and thus I maintain a small Bilt points balance). The basic reason is their expenses may very well be greater than their revenues.

People undoubtedly prioritize paying rent so Bilt is probably making less in finance charges on balances due to rent payments. Bilt is a more sophisticated card than most other cards, Bilt cardholders are probably less likely to carry a balance (and thus pay finance charges).

I’m a good example. Met the quasi-SUB (pseudo-SUB) with tax payments, paid the balance in full, Bilt gave me over 62,500 points on my first statement which I immediately transferred (speculatively) to Hyatt, a value of $600-$1000. I don’t know how much of a swipe fee Bilt got, on $12,500 charges even 2% is only $250. Every month I get almost 2,000 Bilt points for an ACH rent (condo) fee payment and 5-6 small charges totaling $50-$100, not much in swipe fees.

We may be seeing the start of Bilt cost cutting as recent reports indicate the quasi-SUB is no longer being offered.

(BTW, my recent prediction track record is pretty good :D. I accurately predicted Aaron Rodgers would suffer a season ending injury within his first 2 Jets games.)

The people who max out the quasi sub with tax payments are likely a TINY fraction of Bilt users. I wouldn't extrapolate your experience from that to say it's not sustainable.

mia Nov 28, 2023 9:58 am

The credit card is a gateway for consumers to participate in the Bilt Alliance. The card doesn't need to be directly profitable if it facilitates profitability of the entire enterprise. Alliance members buy points from Bilt to use as incentives for early lease renewals, etc. Processing rent payments for properties which do not belong to the Alliance builds a database of sales leads, with an easy entry pitch, "Your tenants are already using our service to pay you." Processing HOA fees as if they were rent allows Bilt to assess the opportunity to move beyond rental managers to condominium and similar property managers. I expect Bilt will periodically revise card benefits, but not necessarily because the rewards are too generous.

Dr Jabadski Nov 28, 2023 10:02 am


Originally Posted by mia (Post 35778545)
… a gateway ….

I’m inferring that you’re basically stating that Bilt CC is a loss leader which is an excellent point. As a new loss leader we can reasonably expect benefits to be reduced in furtherance of profits.


Originally Posted by Smiley90 (Post 35778452)
The people who max out the quasi sub with tax payments are likely a TINY fraction of Bilt users. …

Agreed, although it is conceivable that a tiny fraction of customers could sink a business. Although a Reddit comment stated the quasi-SUB was random, it’s doubtful it’s random for Bilt. Just like any credit card issuer reducing benefits, the only plausible reason for Bilt to reduce (from 10x to 5x) and/or not offer the quasi-SUB is to decrease costs.


Originally Posted by Smiley90 (Post 35778452)
…I wouldn't extrapolate your experience from that to say it's not sustainable.

That’s only one, of several reasons, I think Bilt’s current business model is not sustainable.

None of us can predict the future, maybe this debate will be settled in a year or 2.

Based on the “any port in a storm theory”, the bottom line for many Bilt users is that Bilt could reduce or eliminate ALL other benefits and we’d still use it to pay rent.

mia Nov 28, 2023 10:20 am


Originally Posted by Dr Jabadski (Post 35778565)
.... only plausible reason for Bilt to reduce (from 10x to 5x) and/or not offer the quasi-SUB is to decrease costs.
....

It's good practice for a business to circulate different Offers for the same product. My wife and I recently received different offers for the same American Express card on the same day, and then I received helpful PMs from Flyertalk members mentioning better offers. This is not the first time I have seen this. Bilt needs some cardholders with no intro offer to establish a baseline to measure the effect of offering 5X.

yitianjian Nov 28, 2023 10:56 am

Someone from Bilt on Reddit responded to say no devaluations planned:
https://en.reddit.com/r/biltrewards/...oming/kb0b5zw/

Dr Jabadski Nov 28, 2023 12:11 pm


Originally Posted by mia (Post 35778609)
… good practice for a business to circulate different Offers for the same product. ….

Agreed. But those offers are circulated (stated) prior to application and approval. Are you familiar with any different/random/individualized/customized/cost-cutting offers that are stated AFTER approval?


Originally Posted by yitianjian (Post 35778739)
Someone from Bilt on Reddit responded to say no devaluations planned: https://en.reddit.com/r/biltrewards/...oming/kb0b5zw/

So many sarcastic/snarky/caustic/inappropriate replies (to Bilt, not to yitianjian), so little time ;). Suffice it to write that we shouldn’t believe anything a USA business states, much less a financial business, much less a credit card issuer, much less a frequent flyer/loyalty program, much less a new loyalty program with an arguably unsustainable business model.

sedubby Nov 28, 2023 4:17 pm

Unknown transactions
 
Had the card when they had that issue with suspicious transactions with fraudsters checking cards with small transactions.

I would have hope they resolved the issue after that, but just came across another weird transaction for .03 from some parking app in Italy, so it seems like there might be another issue.

Check for any weird transactions.

notquiteaff Nov 28, 2023 5:58 pm


Originally Posted by mia (Post 35778609)
Bilt needs some cardholders with no intro offer to establish a baseline to measure the effect of offering 5X.

I would be surprised if there was a huge effect. Those who get the offer will put some extra spend on the card during the five days that don’t make Bilt any money (presumably) and then may continue to use it or put it in a drawer. Those who don’t get an offer may use it or put it in a drawer. Basically, other than potential “spite” reactions, I don’t see what they could measure here.

bobbo Nov 30, 2023 8:38 am


Originally Posted by notquiteaff (Post 35778181)
Sorry, I was aware of those (participated in the discussion even). Should have asked if Doc was aware of data points beyond what we saw reported here.

Just adding a data point, I received the 5x/5 day offer with my card today. Pleasant surprise given recent data points saying the offer wasn’t received.

fredc84 Nov 30, 2023 10:39 am


Originally Posted by bobbo (Post 35783843)
Just adding a data point, I received the 5x/5 day offer with my card today. Pleasant surprise given recent data points saying the offer wasn’t received.

I'd be curious to know what metric they use to hand out those offers...*shakes fist at Bilt*.

notquiteaff Nov 30, 2023 12:13 pm


Originally Posted by fredc84 (Post 35784180)
I'd be curious to know what metric they use to hand out those offers...*shakes fist at Bilt*.

If they did something like Amex where they offer you “at least XYZ” or “up to XYZ” and show you the offer before you submit your final application, that would, I suppose, be an acceptable way to not give everyone a pseudo-SUB. But I have zero interest in signing up for the card without knowing the entire deal.

https://frequentmiler.com/up-to-some...elcome-offers/

josephstern Nov 30, 2023 12:35 pm


Originally Posted by notquiteaff (Post 35784502)
If they did something like Amex where they offer you “at least XYZ” or “up to XYZ” and show you the offer before you submit your final application, that would, I suppose, be an acceptable way to not give everyone a pseudo-SUB. But I have zero interest in signing up for the card without knowing the entire deal.

https://frequentmiler.com/up-to-some...elcome-offers/

I truly think this card is worth having even without a sign-up bonus. I did not expect one back when I applied but was very pleasantly surprised to read about it and I took advantage of it.

No annual fee and no forex fee, plus bonus categories - it has its place in my wallet long-term.

notquiteaff Nov 30, 2023 12:44 pm


Originally Posted by josephstern (Post 35784565)
I truly think this card is worth having even without a sign-up bonus. I did not expect one back when I applied but was very pleasantly surprised to read about it and I took advantage of it.

No annual fee and no forex fee, plus bonus categories - it has its place in my wallet long-term.

2X on Travel, 3X on dining. Double on rent day. I would probably not give up my CSR for the Bilt card. I would be interested in having it for AA transfers and maybe future rent day promos. But without a guaranteed SUB I think I will pick up some other cards on my to-do list instead. E.g., this week the Aviator card with 75k AA miles.

Smiley90 Nov 30, 2023 12:53 pm


Originally Posted by josephstern (Post 35784565)
I truly think this card is worth having even without a sign-up bonus. I did not expect one back when I applied but was very pleasantly surprised to read about it and I took advantage of it.

No annual fee and no forex fee, plus bonus categories - it has its place in my wallet long-term.

It's a free card that lets anyone get points on either rent or condo/HOA fees. That alone is worth the minimal impact of a hard pull.


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