United's Name and Continental's Logo and Livery to be Used Post-Merger
May 3, 2010, 7:06 am
#16
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Join Date: Mar 2000
Posts: 17,427
Yeah, that was my earlier point. But I have seen other "artist renderings" this morning where the "United" typeface does look better on the CO plane. It's not a disasterous mistake, but I do wonder why they booted the UA typeface.
May 3, 2010, 7:06 am
#17
Join Date: Dec 2008
Location: CLE
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As a CO elite, I will say it will be comforting to see the old livery around. It will feel like I'm still flying "good ol' Continental." Warm, happy feelings will fill my brain. If they had adopted the UA livery, my brain would be saying "God, I hope this new airline is better than the old UA."
May 3, 2010, 7:10 am
#18
Join Date: Jul 2002
Location: Virginia, USA
Posts: 4,511
I'm sure the graphics will be refined a little. Keep in mind this was likely done very quickly--even maybe overnight. Give these folks the credit due for a job well done under tremendous pressure.
May 3, 2010, 7:12 am
#19
Join Date: Oct 2006
Posts: 138
I went to UA and CO's merger website. The printed logo actually looks ok. Though that typeface does look weird on the plane. Maybe it is because it's an artist rendering and they didn't quite get the curvature of the lettering right.
May 3, 2010, 7:13 am
#20
Join Date: Jan 2005
Location: USA
Programs: DM-(DL)/CO/AA/US/ RW (Road Warrior)
Posts: 2,185
This is gonna be tough to get used the livery. 
Too much white! It needs some color... like red or orange. Just a little.
Too much white! It needs some color... like red or orange. Just a little.
May 3, 2010, 7:20 am
#21
Join Date: Jan 2005
Location: New York, NY
Programs: UA, AA, DL, Hertz, Avis, National, Hyatt, Hilton, SPG, Marriott
Posts: 9,454
Quite frankly, I believe he will make his usual CNBC/Fox Business/Bloomberg rounds this week and go on the record in favor of the deal.
May 3, 2010, 7:22 am
#22
Join Date: Jun 2007
Programs: UA 1K, Hilton Gold, Marriott Silver
Posts: 315
This was a very NICE surprise. I understand that they wanted to keep the United name, but thought they would also keep the United paint. In my mind, this keeps Continental alive!!!!
May 3, 2010, 7:40 am
#23
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This was a surprise, but now that I think about it, it sort of makes sense.
As you can see from this board, the venom against UA for misdeeds in past decades is strong. Reworking the UA image may help get customers not familiar with the current airline.
As you can see from this board, the venom against UA for misdeeds in past decades is strong. Reworking the UA image may help get customers not familiar with the current airline.
May 3, 2010, 7:44 am
#24
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May 3, 2010, 7:48 am
#25
Join Date: Oct 2006
Location: New York, NY
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As a long time UA flyer, I'm actually glad to see this. Do I have an affinity for the UA livery? Of course, just listen to the comments on this thread to know that most frequent travelers are fond of their branding. With you CO flyers losing so much in this deal (the name, the headquarters, most certainly the hub in CLE, probably the top tier at 75K miles) I think it's great that the new airline will retain some of the CO blood in a ver public fashion.
May 3, 2010, 7:48 am
#26
Join Date: Oct 2007
Location: EWR
Programs: Il Postino della PWP, CO, TrueBlue, Priority Club
Posts: 5,190
I'm wondering if it's because it would be cheaper/faster to repaint only the UA planes and touch up the CO planes instead of repainting both the UA planes and CO planes. :-:
May 3, 2010, 7:49 am
#27
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no, it was politics of the internal sort. They MUST have union backing to make this work, the CO unions would be devastated to see their entire identity go, this is a token move to say 'see you are not forgotten, we are merging our way back Varney legacy'
May 3, 2010, 7:57 am
#28
Join Date: Sep 2007
Location: retired from SFO Terminal 3
Posts: 7,437
Wow. I am pleased. Thanks Jeff for reading my email and suggestion that this is what should be done. ^
A truly combined airline.
A truly combined airline.
May 3, 2010, 8:00 am
#29
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Location: IAH
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I wouldn't be surprised if cost and speed of creating a consistent brand factored in to their decision.