View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking!
208
20.33%
It's OK - I'm warming up to this new look.
303
29.62%
I'm not feeling much one way or another - it may take time.
95
9.29%
I think AA could have done better.
214
20.92%
I really hate this look - what were they thinking?
203
19.84%
Voters: 1023. You may not vote on this poll
Jan 17, 2013, 10:44 am
Last edit by: incognitoMD
American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Aug 22, 2013, 9:27 pm
#1082
Moderator: Alaska Mileage Plan
Join Date: Feb 2005
Posts: 12,318
A great, close-up photo of the new tail, courtesy of Airline Reporter.
Aug 23, 2013, 12:43 am
#1084
Join Date: Nov 2010
Location: HNL
Programs: AA EXP, Global Entry
Posts: 217
i am still in denial that this is the actual new livery.
lawd, it's ugly.
lawd, it's ugly.
Aug 23, 2013, 7:45 am
#1086
Join Date: Dec 2010
Location: Chicago
Programs: AA EXP, UA former 1K (1.9MM and gone), Marriott LT Plat, Hilton Diamond, SPG Plat
Posts: 1,111
The more I see it in context at big international airports, the more I like it. It feels modern and dynamic, easily recognizable at a distance or scattered among a variety of other carriers. In contrast, the old AA tail design now seems rather tired and dated (although not as bad as that lifeless blue globe at United).
Aug 26, 2013, 4:01 pm
#1087
Join Date: Apr 2011
Location: New York
Programs: AA EXP 1.0mm, not sure where I am with hotels these days
Posts: 2,795
About half of the aircraft at JFK was painted in the new livery today at about 4pm. It's starting to look more like the TV commercials. Now that there are many of them, it's actually starting to make the old livery look dated.
Aug 26, 2013, 6:02 pm
#1088
In Memoriam, FlyerTalk Evangelist
Join Date: Jul 2002
Location: Durham, NC (RDU/GSO/CLT)
Programs: AA EXP/MM, DL GM, UA Platinum, HH DIA, Hyatt Explorist, IHG Platinum, Marriott Titanium, Hertz PC
Posts: 33,857
Old on the right, new on the left!
Aug 26, 2013, 6:12 pm
#1089
Join Date: Apr 2011
Location: New York
Programs: AA EXP 1.0mm, not sure where I am with hotels these days
Posts: 2,795
Sep 2, 2013, 6:25 pm
#1090
Join Date: Sep 2010
Location: San Francisco Bay Area
Programs: AA, DL Gold Med , UA, AS, WN, HHonors Silver, Marriott, IHG Rewards Club, Hertz Presidents Circle
Posts: 323
I was at MIA on Saturday and saw quite a few newly painted AA aircraft. The tail is a hot mess. I do like the new AA logo though. They should have had the new AA logo on the tail instead of that jumbled mess of red, white and blue plus gray.
Sep 2, 2013, 6:54 pm
#1091
FlyerTalk Evangelist
Join Date: Mar 1999
Posts: 12,097
Agree.
Earlier on in this thread I praised the new identity (logo, look, etc.) but did not make any judgment on the livery, noting how things in "real life" look different than computer mock ups.
And now that I've seen plenty of these planes out there, I have to say that Futurebrand and the AA team (thanks Virasb) have done an amazing job all around. ^ ^
And it's doing its job -- distancing the new AA from the terrible and destructive race-to-the-bottom commoditization drive of Arpey during the 00s.
Earlier on in this thread I praised the new identity (logo, look, etc.) but did not make any judgment on the livery, noting how things in "real life" look different than computer mock ups.
And now that I've seen plenty of these planes out there, I have to say that Futurebrand and the AA team (thanks Virasb) have done an amazing job all around. ^ ^
And it's doing its job -- distancing the new AA from the terrible and destructive race-to-the-bottom commoditization drive of Arpey during the 00s.
Sep 2, 2013, 7:15 pm
#1092
FlyerTalk Evangelist
Join Date: Aug 2012
Location: KHOU/KIAH
Programs: AA EXP | Marriott Bonvoy Titanium| Hyatt Globalist
Posts: 11,249
Agree.
Earlier on in this thread I praised the new identity (logo, look, etc.) but did not make any judgment on the livery, noting how things in "real life" look different than computer mock ups.
And now that I've seen plenty of these planes out there, I have to say that Futurebrand and the AA team (thanks Virasb) have done an amazing job all around. ^ ^
And it's doing its job -- distancing the new AA from the terrible and destructive race-to-the-bottom commoditization drive of Arpey during the 00s.
Earlier on in this thread I praised the new identity (logo, look, etc.) but did not make any judgment on the livery, noting how things in "real life" look different than computer mock ups.
And now that I've seen plenty of these planes out there, I have to say that Futurebrand and the AA team (thanks Virasb) have done an amazing job all around. ^ ^
And it's doing its job -- distancing the new AA from the terrible and destructive race-to-the-bottom commoditization drive of Arpey during the 00s.
Feel the same way. The renderings seem to make the aircraft look silver, while the gray is much better. The tail also ended up looking better in person; the texturing makes the tail look well done as opposed to captain america-esque.
Sep 8, 2013, 10:59 am
#1093
Join Date: Mar 2012
Location: Chicago, IL
Programs: AA, SPG
Posts: 202
I drive past O'hare a lot seeing MD-80's with the new livery.
Sep 8, 2013, 3:57 pm
#1094
In Memoriam, FlyerTalk Evangelist
Join Date: Jul 2002
Location: Durham, NC (RDU/GSO/CLT)
Programs: AA EXP/MM, DL GM, UA Platinum, HH DIA, Hyatt Explorist, IHG Platinum, Marriott Titanium, Hertz PC
Posts: 33,857
Sep 10, 2013, 9:50 am
#1095
FlyerTalk Evangelist
Join Date: Aug 2012
Location: KHOU/KIAH
Programs: AA EXP | Marriott Bonvoy Titanium| Hyatt Globalist
Posts: 11,249
Having flown on and seen several new livery aircraft now, I really like it. Even the 738 which is the worst looking one looks better than the old livery - The body is now uniform vs. the old livery where the back, the underside and the nose cone were plasticky gray.
The uniform nose cone looks SO much better.^