Atmos Award Inflation and Scarcity - More Points Chasing Fewer Premium Awards
#32
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Last edited by xliioper; Mar 14, 2026 at 7:33 pm
#33




Join Date: Jul 2001
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I had seen the same devaluation and then came here, assuming that others were seeing the same thing, which is obviously the case. Actually, I have seen things creeping up recently, but today's devaluation seems to be across the board on the international partner flights I looked at.
#34




Join Date: Mar 2014
Posts: 1,314
The value of Atomos points is in partner redemptions, particularly in those with multiple partners and/or multiple segments (with or without a free stopover). The value of redemptions on its own metal is generally very poor (only AC is probably worse in North America in that regard). Like AC, the advantage of the Atmos program has always been the extent of its partnerships. With the scarcity of premium-cabin partner awards, the value proposition of the program is already in question. Like many other carriers, AS is looking to sell a lot more points, thus greatly increasing its liabilities with fewer and fewer redemption opportunities to retire those liabilities. With its more limited ability to retire those liabilities with redemptions on its own metal compared to the big three, AS will likely be under greater pressure to devalue its currency in partner redemptions.
#35




Join Date: Mar 2007
Posts: 6,285
The value of Atomos points is in partner redemptions, particularly in those with multiple partners and/or multiple segments (with or without a free stopover). The value of redemptions on its own metal is generally very poor (only AC is probably worse in North America in that regard). Like AC, the advantage of the Atmos program has always been the extent of its partnerships. With the scarcity of premium-cabin partner awards, the value proposition of the program is already in question. Like many other carriers, AS is looking to sell a lot more points, thus greatly increasing its liabilities with fewer and fewer redemption opportunities to retire those liabilities. With its more limited ability to retire those liabilities with redemptions on its own metal compared to the big three, AS will likely be under greater pressure to devalue its currency in partner redemptions.
#36




Join Date: Jan 2008
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I'd wager (a small amount) that this is just a price hike related to fuel price shock. The cash fares I've been tracking have skyrocketed as well.
#37




Join Date: Jul 2005
Programs: HH-Diamond, Alaska Atmos Platinum
Posts: 87
Alaska appears to be testing the waters
In reading everyone's posts, they contribute to my recent assessment that Alaska is "testing the waters" by increasing both points and cash prices to some fairly high amounts for routes that I monitor. I'm hoping they revert to a more reasonable approach to selling both award and revenue tickets in the very near future.
I am loyal to Alaska; however I am also loyal to myself and will ensure I find the best deal possible.
Very sad that Alaska has chosen to go this route as they will lose some loyal customers.
I am loyal to Alaska; however I am also loyal to myself and will ensure I find the best deal possible.
Very sad that Alaska has chosen to go this route as they will lose some loyal customers.
#38
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#39




Join Date: Sep 2007
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My guess is this as well. The flights I track are through the roof in terms of points and cash prices. The jump happened so quickly that I have to assume it's due to the ongoing hostilities in the ME. I track west coast USA to BKK and back. I could regularly, until two weeks ago when tens of thousands got stranded in Thailand due to the ME carriers canceling everything, get J seats on JX for 85 K in T-10 or T-7. PE were easily had for 55K everyday. Now coach seats, if you can find them are 100K or more and J is 300. Cash prices jumped from and easy to find 2-3 weeks out $42-4600 RT in J on JX to 7-8-9K for anything in the next month or 2.
I have to assume that IF oil comes back down to $60 in the coming months, airfares will also settle back down as well as redemptions. It's supply and demand. Every JX flight I have taken fly with a half to one third empty J or PE class. Not to mention economy not being anywhere close to full. JX has 5 and soon to be 6 daily flights to/from west coast.
#41




Join Date: May 2015
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Insane pricing on Condor's US - Europe services too. They must have lost their minds, 72.5k for phony Premium Economy and 400k for Business Class. Not long ago, this would have still been 35k Premium Economy and something like 55k, 65k Business.


#42


Join Date: Jun 2008
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https://onemileatatime.com/news/alas...award-pricing/
#43
Moderator: Alaska Airlines Atmos Rewards




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#44
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How much is JFK-FRA on that same day?
#45


Join Date: Mar 2010
Location: Orygun
Posts: 500
I hope this is a glitch. I am seeing oneway nonstop flights on QF priced at their normal levels. That is, 7.5k and 15k miles in Y and J, respectively. But, then any flight with a connection is Skyhigh Airlines prices. For instance, in mid May SYD-BNE-CNS in Y is 65k miles!! The cash price is $310 AUD making this around $240 USD. That is quite a devaluation if true.
ETA - also seeing typical short haul pricing on BA and IB in Europe. But when there is a connection - good grief - 120K on EI BCN-DUB-LHR. Umm no thanks.
ETA - also seeing typical short haul pricing on BA and IB in Europe. But when there is a connection - good grief - 120K on EI BCN-DUB-LHR. Umm no thanks.

