In reading everyone's posts, they contribute to my recent assessment that Alaska is "testing the waters" by increasing both points and cash prices to some fairly high amounts for routes that I monitor. I'm hoping they revert to a more reasonable approach to selling both award and revenue tickets in the very near future.

I am loyal to Alaska; however I am also loyal to myself and will ensure I find the best deal possible.

Very sad that Alaska has chosen to go this route as they will lose some loyal customers.