Last edit by: YVR72
Last update 26 March 2026


- 45 Mainline 7M8s due for minor seating reconfig and transfer to Rouge by end of 2026
- Maintaining seat-back IFE, Wi-Fi but cabin crew and service to be Rouge
- 7 Y189 reconfiguration deferred, but may still transfer to Rouge as is
- New Rouge base created in YVR
- Hawaii
- Mexico
- Certain U.S. sun destinations
- Some YEG, YLW turns
Boeing 737 MAX 8 (7M8) transfer/refurbishment thread (2025-beyond)
#121




Join Date: Aug 2009
Location: YLW
Programs: AC-SE100 2MM, Hilton Diamond, Marriott Titanium, National Executive, Nexus/GE
Posts: 4,764

Ok, you are right, row 12 on fin 502 has a lot of leg room. You can easily place an entire cow in this space. I am now in the new 21C which we previously called 19C lol
Last edited by Adam Smith; Mar 19, 2026 at 11:24 pm Reason: Fixed formatting
#122
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Join Date: Sep 2012
Location: SFO
Programs: AC SE MM, SK Gold, Bonvoy Plat LTG, Hyatt Glob, HH Diamond
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#124




Join Date: Oct 2016
Posts: 9
At one every two weeks, it would take most if not all 2027 to complete the migration. We'll likley see an acceleration with more than one at a time in conversion,
#125




Join Date: Apr 2012
Location: YOW
Programs: AC P(easant)25K
Posts: 1,183
Not sure if this belong to the MAX thread or the FA collective bargaining one.
With Rouge MAX taking over so many flights formerly operated by mainline MAX, kind of see that coming miles away.
https://accomponent.ca/protecting-th...ive-agreement/
CUPE filed 2 grievances base on:
Reports indicate that Rouge aircraft are now being configured and marketed in some ways that resemble and, in some cases, exceed Air Canada Mainline offerings. This includes:
Enhanced forward cabin service that appears to surpass Mainline International Premium Economy
Upgraded seating configurations and amenities
Branding changes that reduce the visibility of Rouge as a distinct product
Increasing similarities between Rouge and Air Canada Mainline uniforms
CHQ-26-29 regarding seating specifications that may exceed what is permitted under the Collective Agreement
CHQ-26-30 regarding onboard service levels in the Rouge forward cabin exceeding Mainline standards
Fun fact: On AC's website, Rouge's J cabin has 37" of pitch, Mainline has 38"... so technically it hasn't exceed Mainline standards.
They just need to ensure Rouge crew are more miserable than mainline crew.
With Rouge MAX taking over so many flights formerly operated by mainline MAX, kind of see that coming miles away.
https://accomponent.ca/protecting-th...ive-agreement/
CUPE filed 2 grievances base on:
Reports indicate that Rouge aircraft are now being configured and marketed in some ways that resemble and, in some cases, exceed Air Canada Mainline offerings. This includes:
Enhanced forward cabin service that appears to surpass Mainline International Premium Economy
Upgraded seating configurations and amenities
Branding changes that reduce the visibility of Rouge as a distinct product
Increasing similarities between Rouge and Air Canada Mainline uniforms
CHQ-26-29 regarding seating specifications that may exceed what is permitted under the Collective Agreement
CHQ-26-30 regarding onboard service levels in the Rouge forward cabin exceeding Mainline standards
They just need to ensure Rouge crew are more miserable than mainline crew.
#127
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Join Date: Sep 2012
Location: SFO
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Posts: 47,219
I'm curious what the onboard service specifications are. Like what's even changing between rouge today and rouge on the 7M8?
The seating one, okay sure, the 223 has the narrowest seats in J. But the 32x have the widest, so... hasn't this always been an issue?
The seating one, okay sure, the 223 has the narrowest seats in J. But the 32x have the widest, so... hasn't this always been an issue?
#128




Join Date: Apr 2012
Location: YOW
Programs: AC P(easant)25K
Posts: 1,183
Rouge A319 has marginally tighter pitch than A320 and A321, so technically Rouge had a better product than mainline.
#130


Join Date: Feb 2012
Location: YVR
Posts: 358
Sometime in the past week, the YYZ-KEF summer seasonal service has been updated to be operated by Rouge 737 for the month of June (except on Jun 3 and 5). It's looking like the next Rouge 737 base will be YYZ.
Other transfers from mainline to Rouge for May/June (likely not exhaustive) include:
YVR-SFO/LAX (1 of X daily)
YVR-YYC (4 of many daily)
YVR-YXY
YVR-YQB
YYZ-some Caribbean
YYZ-Mexico
YYZ-SAN
YYZ-DFW/IAH (1 of 2 daily)
YYZ-YOW (4-5 of many daily)
Schedules after June are still TBD, since the only routes showing Rouge 737 from July onwards are just YVR-Mexico.
Other transfers from mainline to Rouge for May/June (likely not exhaustive) include:
YVR-SFO/LAX (1 of X daily)
YVR-YYC (4 of many daily)
YVR-YXY
YVR-YQB
YYZ-some Caribbean
YYZ-Mexico
YYZ-SAN
YYZ-DFW/IAH (1 of 2 daily)
YYZ-YOW (4-5 of many daily)
Schedules after June are still TBD, since the only routes showing Rouge 737 from July onwards are just YVR-Mexico.
Last edited by briguychau; Mar 25, 2026 at 2:17 pm
#131




Join Date: Jan 2010
Location: SFO
Programs: *G^2, Bonvoyed, NEXUS
Posts: 3,668
I've been saying this for a long time, but Rouge exists as a cabin crew labour cost management tool only. It is no longer "Air Canada Rouge, a low-cost leisure airline". It is "Air Canada, operated by rouge". The best analogy is "ANA, operated by Air Japan". Same planes, same amenities, same service.
The rouge 7M8s, seating reconfig aside, or no different than before. There's no more rouge livery, the branding is de-emphasised. There's simply a decal near the door that says operated by rouge. Even the safety cards are no longer "Air Canada rouge' branded - they are Air Canada branded with an operated by rouge logo underneath. The uniforms have been the same since the last refresh except a different scarf and nametag. rouge J service and product has been the same as narrowbody mainline J since COVID. which does exceed international PY. And rouge A320s have always had wider seats than mainline 223s. So those grievances filed by the union should have been filed a long time ago.
Any route that has been operated by a mainline 7M8 could be operated by rouge 7M8 tomorrow. Some may not for other logistical or operational reasons, but I wouldn't say "oh A-B would never be operated by rouge" if a 7M8 has operated today. Some routes like YVR-SFO could see a mix of mainline, rouge, and express.
I'm genuinely surprised rouge survived that last FA bargaining round. The cost savings for AC (and this is generalised) for rouge are slightly lower starting wages, not really any significant salary progression into more senior years, and the lack of the service director position (just a FA who takes the lead role for a sector gets a pay premium). This is also to disincentivise FAs from staying at rouge for a 'long' time. Overall creates a more predictable staffing cost for routes operated vs the more diverse seniority mix that can happen at mainline.
This is a calculated gamble by AC, to see how far they can push this. It's by design that transitioning 7M8 to rouge (which they "have" to do for the pilot agreement) is done at the most minimal cost and effort that it could easily be reversed. There absolutely is a 'close down rouge' plan that exists if this doesn't work out. Not much for AC to 'lose' at this point IMO.
The rouge 7M8s, seating reconfig aside, or no different than before. There's no more rouge livery, the branding is de-emphasised. There's simply a decal near the door that says operated by rouge. Even the safety cards are no longer "Air Canada rouge' branded - they are Air Canada branded with an operated by rouge logo underneath. The uniforms have been the same since the last refresh except a different scarf and nametag. rouge J service and product has been the same as narrowbody mainline J since COVID. which does exceed international PY. And rouge A320s have always had wider seats than mainline 223s. So those grievances filed by the union should have been filed a long time ago.
Any route that has been operated by a mainline 7M8 could be operated by rouge 7M8 tomorrow. Some may not for other logistical or operational reasons, but I wouldn't say "oh A-B would never be operated by rouge" if a 7M8 has operated today. Some routes like YVR-SFO could see a mix of mainline, rouge, and express.
I'm genuinely surprised rouge survived that last FA bargaining round. The cost savings for AC (and this is generalised) for rouge are slightly lower starting wages, not really any significant salary progression into more senior years, and the lack of the service director position (just a FA who takes the lead role for a sector gets a pay premium). This is also to disincentivise FAs from staying at rouge for a 'long' time. Overall creates a more predictable staffing cost for routes operated vs the more diverse seniority mix that can happen at mainline.
This is a calculated gamble by AC, to see how far they can push this. It's by design that transitioning 7M8 to rouge (which they "have" to do for the pilot agreement) is done at the most minimal cost and effort that it could easily be reversed. There absolutely is a 'close down rouge' plan that exists if this doesn't work out. Not much for AC to 'lose' at this point IMO.
#132


Join Date: Feb 2012
Location: YVR
Posts: 358
I've been saying this for a long time, but Rouge exists as a cabin crew labour cost management tool only. It is no longer "Air Canada Rouge, a low-cost leisure airline". It is "Air Canada, operated by rouge". The best analogy is "ANA, operated by Air Japan". Same planes, same amenities, same service.
The rouge 7M8s, seating reconfig aside, or no different than before. There's no more rouge livery, the branding is de-emphasised. There's simply a decal near the door that says operated by rouge. Even the safety cards are no longer "Air Canada rouge' branded - they are Air Canada branded with an operated by rouge logo underneath. The uniforms have been the same since the last refresh except a different scarf and nametag. rouge J service and product has been the same as narrowbody mainline J since COVID. which does exceed international PY. And rouge A320s have always had wider seats than mainline 223s. So those grievances filed by the union should have been filed a long time ago.
Any route that has been operated by a mainline 7M8 could be operated by rouge 7M8 tomorrow. Some may not for other logistical or operational reasons, but I wouldn't say "oh A-B would never be operated by rouge" if a 7M8 has operated today. Some routes like YVR-SFO could see a mix of mainline, rouge, and express.
I'm genuinely surprised rouge survived that last FA bargaining round. The cost savings for AC (and this is generalised) for rouge are slightly lower starting wages, not really any significant salary progression into more senior years, and the lack of the service director position (just a FA who takes the lead role for a sector gets a pay premium). This is also to disincentivise FAs from staying at rouge for a 'long' time. Overall creates a more predictable staffing cost for routes operated vs the more diverse seniority mix that can happen at mainline.
This is a calculated gamble by AC, to see how far they can push this. It's by design that transitioning 7M8 to rouge (which they "have" to do for the pilot agreement) is done at the most minimal cost and effort that it could easily be reversed. There absolutely is a 'close down rouge' plan that exists if this doesn't work out. Not much for AC to 'lose' at this point IMO.
The rouge 7M8s, seating reconfig aside, or no different than before. There's no more rouge livery, the branding is de-emphasised. There's simply a decal near the door that says operated by rouge. Even the safety cards are no longer "Air Canada rouge' branded - they are Air Canada branded with an operated by rouge logo underneath. The uniforms have been the same since the last refresh except a different scarf and nametag. rouge J service and product has been the same as narrowbody mainline J since COVID. which does exceed international PY. And rouge A320s have always had wider seats than mainline 223s. So those grievances filed by the union should have been filed a long time ago.
Any route that has been operated by a mainline 7M8 could be operated by rouge 7M8 tomorrow. Some may not for other logistical or operational reasons, but I wouldn't say "oh A-B would never be operated by rouge" if a 7M8 has operated today. Some routes like YVR-SFO could see a mix of mainline, rouge, and express.
I'm genuinely surprised rouge survived that last FA bargaining round. The cost savings for AC (and this is generalised) for rouge are slightly lower starting wages, not really any significant salary progression into more senior years, and the lack of the service director position (just a FA who takes the lead role for a sector gets a pay premium). This is also to disincentivise FAs from staying at rouge for a 'long' time. Overall creates a more predictable staffing cost for routes operated vs the more diverse seniority mix that can happen at mainline.
This is a calculated gamble by AC, to see how far they can push this. It's by design that transitioning 7M8 to rouge (which they "have" to do for the pilot agreement) is done at the most minimal cost and effort that it could easily be reversed. There absolutely is a 'close down rouge' plan that exists if this doesn't work out. Not much for AC to 'lose' at this point IMO.
But I completely agree that the continual blurring of the lines between AC mainline and Rouge is just another step towards an out, if/when they close down Rouge (or are forced to do so one way or another).
#133


Join Date: Nov 2006
Location: Vancouver, BC
Programs: Aeroplan 75K | Latitude Flight Pass junkie
Posts: 1,781
I've been saying this for a long time, but Rouge exists as a cabin crew labour cost management tool only. It is no longer "Air Canada Rouge, a low-cost leisure airline". It is "Air Canada, operated by rouge". The best analogy is "ANA, operated by Air Japan". Same planes, same amenities, same service.
...
This is a calculated gamble by AC, to see how far they can push this. It's by design that transitioning 7M8 to rouge (which they "have" to do for the pilot agreement) is done at the most minimal cost and effort that it could easily be reversed. There absolutely is a 'close down rouge' plan that exists if this doesn't work out. Not much for AC to 'lose' at this point IMO.
...
This is a calculated gamble by AC, to see how far they can push this. It's by design that transitioning 7M8 to rouge (which they "have" to do for the pilot agreement) is done at the most minimal cost and effort that it could easily be reversed. There absolutely is a 'close down rouge' plan that exists if this doesn't work out. Not much for AC to 'lose' at this point IMO.





