Dis-Loyalty by Ennismore
Jul 20, 2023, 9:47 am
#1
Original Poster
Join Date: Jul 2022
Posts: 22
Dis-Loyalty by Ennismore
I hope this doesn't mean that all the Enismore brands are leaving ALL, but it seems they will be joined together under a new loyalty programme named Dis-Loyalty
New IG page for the programme: DIS-loyalty
Announcement on Hoxton page : Hoxton
New IG page for the programme: DIS-loyalty
Announcement on Hoxton page : Hoxton
Jul 20, 2023, 1:21 pm
#2
Join Date: Jun 2013
Location: Portugal
Programs: TK Elite+, FB Platinum, BAEC Gold, ALL Diamond, IHG Diamond Royal Ambassador
Posts: 296
Could it be a membership program like Accor Plus or Accor Signature? i.e. not a competing loyalty program?
I don't use these brands a ton but would miss a couple properties if this indeed happens, so curious with what will come
I don't use these brands a ton but would miss a couple properties if this indeed happens, so curious with what will come
Jul 20, 2023, 2:40 pm
#4
Join Date: May 2020
Location: YUL
Programs: A3 *G, QR Plat, Accor ALL Diamond, Marriott Gold, Hilton Gold
Posts: 130
Lol, aptly named based on Accor's loyalty treatment nowadays...
Sounds like another subscription program to me as well. Including Hoxton hotels will be a major plus if the benefits are meaningful.
Sounds like another subscription program to me as well. Including Hoxton hotels will be a major plus if the benefits are meaningful.
Jul 20, 2023, 4:19 pm
#5
Original Poster
Join Date: Jul 2022
Posts: 22
so no, it's not only Hoxton
Jul 21, 2023, 9:58 am
#8
Original Poster
Join Date: Jul 2022
Posts: 22
Okay, seeing the add again today I indeed missed that it's a membership instead of a loyalty program.
Might be something like what Hoxton is doing now, where you get reduced rates if you travel between their hotels. Having disloyalty to one hotel of the chain in particular then would benefit you so to speak.
Or might be that you can subscribe to higher tiers of the membership if you are high ranked member of other loyalty programmes, like HH. Trying to snoop away Loyal members of other chains.
Might be something like what Hoxton is doing now, where you get reduced rates if you travel between their hotels. Having disloyalty to one hotel of the chain in particular then would benefit you so to speak.
Or might be that you can subscribe to higher tiers of the membership if you are high ranked member of other loyalty programmes, like HH. Trying to snoop away Loyal members of other chains.
Jul 21, 2023, 2:55 pm
#9
Join Date: Jan 2011
Location: Boston, MA, USA
Programs: FB LTPE, BAEC GGL, EK Blue, SK Gold, Marriott Amb+LTT, IHG Diamond Amb, Accorhotels Silver
Posts: 1,986
It's the new loyalty program for Ennismore brands within the Accor portfolio, launched on July 27th.
It's just really weird to announce a loyalty program for 25% of the portfolio without giving a heads-up to All members.
It's just really weird to announce a loyalty program for 25% of the portfolio without giving a heads-up to All members.
Jul 21, 2023, 3:16 pm
#10
FlyerTalk Evangelist
Join Date: Aug 2009
Location: Paris, France
Programs: AF/KL Flying Blue Platinum for life/Club2000 Ultimate, Accor ALL Diamond
Posts: 22,023
This announcement is really weird. It smells bad to me : signs that this entire group of brands will leave Accor and ALL ?
Jul 21, 2023, 3:19 pm
#11
FlyerTalk Evangelist
Join Date: Aug 2009
Location: Paris, France
Programs: AF/KL Flying Blue Platinum for life/Club2000 Ultimate, Accor ALL Diamond
Posts: 22,023
And 1st time I heard about Ennismore. After some researchs, for those who are as ignorant as me, here is the list of brands concerned :
21c museum
25h
Delano
Hyde
Jo&Joe
Mama shelter
Mondrian
Morgan’s original
SLS
SO/
the Hoxton
Tribe
21c museum
25h
Delano
Hyde
Jo&Joe
Mama shelter
Mondrian
Morgan’s original
SLS
SO/
the Hoxton
Tribe
Jul 21, 2023, 10:08 pm
#12
Join Date: Jul 2013
Location: BKK
Programs: TG ROP Platinum, M&M Senator, IHG Platinum, Accor Platinum
Posts: 8,356
...and I always thought that SO/ is the bit more modern and fancy version of Sofitel....some hotels have BOTH brands in their name (SO/ Sofitel or SO Sofitel)....very strange
Jul 21, 2023, 11:18 pm
#14
Suspended
Join Date: May 2012
Posts: 1,593
Accor is the main shareholder of this joint venture.
same goes for cars, 99.9% of people would know brands like Ram, Dodge and Chrysler in the US rather than Stellantis as a holding structure
Jul 22, 2023, 8:27 am
#15
Join Date: May 2015
Location: RBA / TBS
Programs: AF Gold / Accor Gold / Hilton Diamond / TP Silver / A3 Gold
Posts: 2,770
Yes they are the one you should thank for MamaShelter Tribe or Jo&Joe . From what i understood they are part of the group but still have some degrees of independance