United to adopt CO globe logo and livery! "Let's Fly Together."
May 4, 2010, 10:32 am
#346
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May 4, 2010, 10:57 am
#347
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Hello FT! This is my first post and I'm glad to be here. I've been a UA flight attendant for just over three years now. When I first joined I was mostly embarrassed by our product and brand. I did my required duties but with little enthusiasm as the mood was SO sour among my fellow FAs.
I can't tell you why things changed but they did. At some point about two years ago I sensed a shift and boy have I latched on to it. I have taken such pride in providing good service and the job is so much more rewarding as a result. I try to go above and beyond on each and every flight and have received such positive reactions for it. I've even made it a habit to thank MP elites by name (far too rare on ANY airline). At this point I really am proud of United. We've come a long way.
I was initially thrilled at the idea of merging with Continental. Today, I just feel shell shocked. We may be keeping the name, but the brand identity is so important to me now that I feel so invested in it. I get the sense that I was just acquired by Continental and that all of my hard work amounts to nothing. Call it hubris, but I really thought our brand would survive so I never took offense when posters mentioned us needing CO's "culture". Now I'm not so sure. I've done a pretty good job and don't think I need CO lessons in how to be a flight attendant. It seems silly, I know, but this livery/logo issue is emotionally important for all of us at UA who have become proud of our airline.
I can't tell you why things changed but they did. At some point about two years ago I sensed a shift and boy have I latched on to it. I have taken such pride in providing good service and the job is so much more rewarding as a result. I try to go above and beyond on each and every flight and have received such positive reactions for it. I've even made it a habit to thank MP elites by name (far too rare on ANY airline). At this point I really am proud of United. We've come a long way.
I was initially thrilled at the idea of merging with Continental. Today, I just feel shell shocked. We may be keeping the name, but the brand identity is so important to me now that I feel so invested in it. I get the sense that I was just acquired by Continental and that all of my hard work amounts to nothing. Call it hubris, but I really thought our brand would survive so I never took offense when posters mentioned us needing CO's "culture". Now I'm not so sure. I've done a pretty good job and don't think I need CO lessons in how to be a flight attendant. It seems silly, I know, but this livery/logo issue is emotionally important for all of us at UA who have become proud of our airline.
Last edited by mike_plat; May 4, 2010 at 11:02 am
May 4, 2010, 11:19 am
#348
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Bring back UA Logo and Colours!
UA's logo in my eyes is much more elegant than Continental's. The latter for me stands for a non-luxury basic airline service, which to be sure is reliable and clean cut but nothing more. I'd hate to see the combined UA-CO confirm to this prejudice. Before, I get flamed, I want to note that these are my opinions only and whatever associations I have come to have over a couple decades of flying. I would't miss seeing CO's name and logo disappear completely or have it shelved where it belongs: museum of great airlines.
*A version of this opinion was incorrectly posted on a thread on CO's forum by mistake. I'd rather that it appear here.
*A version of this opinion was incorrectly posted on a thread on CO's forum by mistake. I'd rather that it appear here.
May 4, 2010, 11:21 am
#349
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it does look better with the adding of "airlines" but it would look even better if it was in the current united font
Last edited by iluv2fly; May 4, 2010 at 3:12 pm Reason: image
May 4, 2010, 11:24 am
#350
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Beginning to wish a US merger had gone through. At least in that case there would have been no question as to what name/brand would have prevailed....
May 4, 2010, 11:28 am
#351
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May 4, 2010, 11:32 am
#352
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Perception is slow to change. It's especially slow to change when I see all those planes with ancient paint jobs every time I drive by SFO... I think the proposed livery says to everyone, "This is different--but not completely different--and this will be better." I'm not usually sensitive to these types of things, but for me, I'd never believe improvement was on the way if they had stuck with United's livery and branding.
May 4, 2010, 11:37 am
#353
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The other thing I think people are worried about is that just visually it gives the implication of Name-only to United and while people might complain about this or that, there really are a lot of things on United that help make it a quality Airline and they had better survive. Against my better judgement I've heard good things about Continental's management, let us hope they really DO find a way to merge the best part of Both airlines.
If that happens, I could really care less what it looks like on the outside (I'll eventually get used to it, just like every other change).
EDIT: That being said I'll miss the tulip
May 4, 2010, 11:38 am
#354
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May 4, 2010, 11:41 am
#355
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If you tell someone not privvy to the inner machinations of the industry you bought a ticket on United, he throws up. Next year you say the same thing, he throws up. What difference does the paintjob make in a spoken conversation or a business transaction? If "United" is trash, then it should be trashed. Yet the brand name is the ONLY visibile sign of UA that remains.
ValuJet figured this out (AirTran). Blackwater is now Xe. AIG changed their name.
Clearly your hypothesis is not shared by the kingmakers in UA/CO. Or they'd have retained Continental, or picked something completely new.
GodOSpoons, I might finally need to join FB just to protest the loss of the friendship tulip. Thanks for setting it up. ^
Semi-OT, how does lack of E+ and miles that are difficult to redeem in saver Y constituting supposedly great service?
May 4, 2010, 11:44 am
#357
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source: http://www.cardatabase.net/modifieda...73&size=medium
Saw this on Airliners.net. As they pointed out, adding "Airlines" make a huge difference! ^
May 4, 2010, 11:46 am
#358
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The 'U' is also different. Doesn't look as bad as the one on http://www.unitedcontinentalmerger.com/
The stem on the "U" is nasty! I hope they change it!
May 4, 2010, 11:47 am
#359
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indeed
it looks MUCH better with united airlines spelled out replacing continental.
May 4, 2010, 12:00 pm
#360
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It the words of Rhett Butler "Frankly, my dear, I don't give a damn"
I am far more concerned about the routes, the seats, the esprit de corp of the employees, the elite benes, .... The color, the font, the name, .... don't contribute to my travel experience.
back to the serif vs sans serif debate....
I am far more concerned about the routes, the seats, the esprit de corp of the employees, the elite benes, .... The color, the font, the name, .... don't contribute to my travel experience.
back to the serif vs sans serif debate....