Monetizing Mileage Plus (Changes?)
Feb 1, 2024 | 1:40 pm
#1
Original Poster
Join Date: Apr 2008
Programs: UA1k 3mm, HH-LifeDiamond, Mar-LifePlatElite
Posts: 367
Monetizing Mileage Plus (Changes?)
Saw this on the front Page headline of FT in the article about Max 10
At the end of that article, was this quote:
When it comes to the United MileagePlus loyalty program, airline leaders say they are making “significant process” in monetizing the program. Leskinen is also hopeful for more details to come out in May.
“We have significant projects underway around data and how we can create a better customer experience and monetize that data, simultaneous,” Leskinen said, according to the transcript. “And we have several options, and we’ll share more when we’re ready to share more.”
I can't even begin to believe what this actually means, but it's likely not a change we will like.
At the end of that article, was this quote:
When it comes to the United MileagePlus loyalty program, airline leaders say they are making “significant process” in monetizing the program. Leskinen is also hopeful for more details to come out in May.
“We have significant projects underway around data and how we can create a better customer experience and monetize that data, simultaneous,” Leskinen said, according to the transcript. “And we have several options, and we’ll share more when we’re ready to share more.”
I can't even begin to believe what this actually means, but it's likely not a change we will like.
Feb 1, 2024 | 2:07 pm
#2
A FlyerTalk Posting Legend
Join Date: Apr 2004
Location: GVA (Greater Vancouver Area)
Programs: D.R.E.A.D. Gold card holder
Posts: 53,184
Feb 1, 2024 | 2:11 pm
#3
Moderator: United Airlines
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The next step in https://www.flyertalk.com/forum/unit...-our-data.html?
Feb 1, 2024 | 2:15 pm
#4
Join Date: Apr 2005
Location: MBS/FNT/LAN
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Posts: 9,696
The SMI/J "change" line is soooo overplayed, he's been gone almost a decade
