Saw this on the front Page headline of FT in the article about Max 10

At the end of that article, was this quote:


When it comes to the United MileagePlus loyalty program, airline leaders say they are making “significant process” in monetizing the program. Leskinen is also hopeful for more details to come out in May.



“We have significant projects underway around data and how we can create a better customer experience and monetize that data, simultaneous,” Leskinen said, according to the transcript. “And we have several options, and we’ll share more when we’re ready to share more.”

I can't even begin to believe what this actually means, but it's likely not a change we will like.