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-   -   Monetizing Mileage Plus (Changes?) (https://www.flyertalk.com/forum/united-airlines-mileageplus/2150017-monetizing-mileage-plus-changes.html)

UAgeek71 Feb 1, 2024 1:40 pm

Monetizing Mileage Plus (Changes?)
 
Saw this on the front Page headline of FT in the article about Max 10

At the end of that article, was this quote:


When it comes to the United MileagePlus loyalty program, airline leaders say they are making “significant process” in monetizing the program. Leskinen is also hopeful for more details to come out in May.



“We have significant projects underway around data and how we can create a better customer experience and monetize that data, simultaneous,” Leskinen said, according to the transcript. “And we have several options, and we’ll share more when we’re ready to share more.”

I can't even begin to believe what this actually means, but it's likely not a change we will like.

mahasamatman Feb 1, 2024 2:07 pm


Originally Posted by UAgeek71 (Post 35961847)
I can't even begin to believe what this actually means

It sounds like United may consider selling customer information for all Mileage Plus members.

WineCountryUA Feb 1, 2024 2:11 pm

The next step in https://www.flyertalk.com/forum/unit...-our-data.html?

jhayes_1780 Feb 1, 2024 2:15 pm


Originally Posted by mahasamatman (Post 35961944)
It sounds like United may consider selling customer information for all Mileage Plus members.

Correct: https://www.flyertalk.com/forum/unit...-our-data.html


Originally Posted by UAgeek71 (Post 35961847)
but it's likely not a change we will like.

The SMI/J "change" line is soooo overplayed, he's been gone almost a decade

halls120 Feb 1, 2024 2:17 pm


Originally Posted by jhayes_1780 (Post 35961972)
The SMI/J "change" line is soooo overplayed, he's been gone almost a decade

He may be gone, but his legacy lives on.


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