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United Polaris - New Business Class seats & inflight service {Archive}

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Archive thread -- Active thread is United Polaris - New Business Class seats & inflight service -- 3+ years after Intro

United website - Explore: http://view.ceros.com/united/polaris-business-class/p/1
from UA's Facebook stream
Only customers traveling in United Polaris business class or United Polaris Global First on international flights and customers in Star Alliance international first or business class cabins on flights longer than six hours will have access to the United Polaris Lounge.
Official Polaris Lounge Access Rules are here: Polaris Lounge Access Rules

United Polaris Business and Polaris First pax may access the Polaris lounge at connecting airports and their final destination within 24 hours of departure or arrival.

*A international J and F pax may only access the Polaris lounge at the departure airport. For purposes of Polaris lounge access, Canada, the Caribbean, Central America, and Guam are excluded from the definition of "international."

Seat Chart.

Press release: http://www.prnewswire.com/news-relea...300278706.html

NEW YORK, June 2, 2016 /PRNewswire/ -- With the aspiration of making weary business travel a relic of the past, United Airlines today unveiled its all-new United Polaris business class, the airline's most significant product transformation in more than a decade, featuring a reimagined, sleep-enhancing, departure-to-landing experience for intercontinental travelers.

Named after the North Star, United Polaris is the shining new star of business class travel that flyers can turn to for a tranquil and restful journey.

"United Polaris will change the game in international business travel with an exceptional level of relaxation and comfort throughout our customers' journeys," said Oscar Munoz, president and CEO of United. "This completely reconceived experience exemplifies the new spirit of United and the innovation, excitement and operational momentum across our airline."

Path-Breaking Design

In setting out to create a transformative business class experience, United chose to outfit its widebody fleet with a custom-designed, exclusive-to-United seat, rather than select an option already in the marketplace. Designed in partnership with Acumen Design Associates and PriestmanGoode and manufactured by Zodiac Seats United Kingdom, each United Polaris seat will offer direct access to the aisle, 180-degree flat-bed recline and up to 6 foot 6 inches of bed space.

Crafted as individual, forward-facing, suite-like pods, each customer's personal suite will feature a "Do Not Disturb" sign, mood lighting, one-touch lumbar support, several storage areas, multiple surfaces for simultaneous working and dining, a 16-inch high-definition entertainment screen and, for seats in the center of the cabin, electronic privacy dividers. Complementing the new seats, United and PriestmanGoode have also conceived an all-new look for the United Polaris cabins.

In rethinking the international business class experience, United conducted more than 12,000 hours of research, and sleep emerged as the single most important priority for international business class travelers. United Polaris' path-breaking design and sleep-enhancing focus was inspired and informed by insights from hundreds of customers and employees, inflight product simulations and more than 100 product evaluations.

Sleep-Enticing Amenities

In addition to the sleep-enticing United Polaris personal suites, several other amenities were designed with our customers' sleep in mind.

In a first-of-its-kind partnership, United has worked with leading luxury specialty store Saks Fifth Avenue for custom-designed bedding. All designed to provide the best sleep in the sky, the new bedding collection will feature plush duvets, lightweight day-blankets and a large and small pillow for each United Polaris customer. In addition, mattress cushions will be available upon request.

Slippers will be available on all flights, and customized United Polaris pajamas will be available by request on flights longer than 12 hours**. Flyers will also be able to request a gel-cooled pillow. New amenity kits will feature ergonomically designed eye shades, calming lavender pillow mist and additional products from Soho House & Co.'s Cowshed Spa.

With the introduction of United Polaris, the airline intends to donate tens of thousands of pillows, blankets and other inflight service items to Fisher House Foundation, which United and its employees have long supported.

Elevated Dining Experience

Upon boarding their flight, each United Polaris customer will be welcomed with a pre-departure beverage of his or her choice and gourmet chocolate. While in the air, customers will enjoy regionally influenced in-flight menus updated seasonally, developed in partnership with The Trotter Project and its critically recognized chefs, including Bill Kim of acclaimed Chicago restaurants Urbanbelly, bellyQ and Belly Shack.

The airline will offer an upgraded wine experience, with the highest-quality options curated exclusively by United's Master Sommelier. Inflight service will also include made-to-order signature ice cream sundaes, a dessert cart with a variety of petit dessert options, chocolate truffles and wine flights. On daytime flights longer than eight hours and on all flights longer than 12 hours, hot mid-flight snacks such as lobster macaroni and cheese will be available.

Raising The Bar With United Polaris Business Class Lounges

United will also open an exclusive portfolio of United Polaris business class lounges in nine locations around the world – the only lounge of its kind offered by a U.S. airline to business class customers – that will feature custom-designed chairs, private daybeds, spa-like showers and chef-inspired hot meals served in a boutique restaurant setting so customers can refresh and dine before boarding their planes. Premium sparkling wines and spirits, refreshing snacks and bottled water will also be offered.

The first new United Polaris lounge will open at Chicago O'Hare International Airport on Dec. 1, 2016. Lounges in eight other locations – Los Angeles, San Francisco, Houston, New York/Newark, Washington Dulles, Tokyo Narita, Hong Kong and London Heathrow – will follow in 2017.

United Polaris Introduction

United will begin to introduce United Polaris on Dec. 1, 2016, with the new inflight food and beverage experience, new custom bedding from Saks Fifth Avenue, new amenity kits and the new United Polaris lounge in Chicago. The United Polaris business class seat will first take flight in December on Boeing 777-300ER aircraft and subsequently on Boeing 787-10 and Airbus A350-1000 aircraft, as well as on Boeing 767-300 and 777-200 retrofits.

United Polaris will serve business class customers flying the U.S. airline industry's most global route network, reaching more than 330 destinations in more than 50 countries.

More information on the United Polaris business class can be found at united.com/Polaris.

[From [email][email protected] 11/15/2016]
Starting December 1, 2016, United Polaris Business Class service will replace United BusinessFirst service on international flights, and United Polaris Global First service will replace the current United Global First service.

Between 2017 to 2019 eight additional United Polaris lounges will open at EWR, HKG, IAD, IAH, LAX, LHR, NRT and SFO. We do not have the exact opening dates at this time. A scheduling announcement will be forthcoming.
** Flights with pajama service (for both directions)
SFO - ICN, PEK, PVG, HGH, XIV, TPE, AKL, HKG, CTU, SYD, TLV, SIN
EWR - NRT, PEK, DEL, BOM, HKG, PVG
ORD - NRT, PEK PVG, HKG
LAX - PVG, SYD, MEL, SIN
IAD - NRT, PEK
IAH - NRT, SYD
(from United Twitter feed https://pbs.twimg.com/media/CyjFHZLW...jpg&name=large

{Similar Threads:
Polaris Lounge Roadmap 2017-2018 (wiki) (thread)
Polaris lounge ORD - opened 01 Dec 2016 (wiki) (thread)
SFO Lounge changes? Which will become Polaris? Shower options?(wiki) (thread)
United Polaris-New Business Class seats & inflight service and new Polaris Lounges(wiki) (thread)}


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United Polaris - New Business Class seats & inflight service {Archive}

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Old Jul 14, 2016, 8:06 am
  #946  
 
Join Date: Jul 2011
Programs: AA Plat, UA 1K>Plat>moving to Silver
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Originally Posted by FlyHighInTheSky
I just talked to the GS reps at IAD and they said that the GFL here will be changed to a Polaris lounge in about a year. They mentioned that it will be the last hub to get the Polaris Lounge. Hopefully that doesn't mean it's the last hub to get planes with Polaris seats!
Then I guess it is back to LH Senator lounge for the next year. I think their sliders are better than any food I've gotten in the IAD GFL lounge. Though the Senator was still serving Anna Codornieu last time I was there (I forget, but something better was being served to the LH FC corner), which is not as good as what the GFL serves (which again I've forgotten but think was the Feuillatte).
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Old Jul 14, 2016, 8:08 am
  #947  
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Originally Posted by FlyHighInTheSky
I just talked to the GS reps at IAD and they said that the GFL here will be changed to a Polaris lounge in about a year. They mentioned that it will be the last hub to get the Polaris Lounge. Hopefully that doesn't mean it's the last hub to get planes with Polaris seats!
No surprise there. IAD is UA's red headed stepchild.
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Old Jul 14, 2016, 9:54 am
  #948  
 
Join Date: Feb 2002
Location: NYC: UA 1K, DL Platinum, AAirpass, Avis PC
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Originally Posted by FlyHighInTheSky
I just talked to the GS reps at IAD and they said that the GFL here will be changed to a Polaris lounge in about a year. They mentioned that it will be the last hub to get the Polaris Lounge. Hopefully that doesn't mean it's the last hub to get planes with Polaris seats!
Interesting - EWR is going to have to hustle hard in the construction department if it's getting a Polaris lounge in less than a year.

And IAD getting a Polaris makeover in one year (which is theoretically 6 months after the first lounge in ORD) is hardly step child worth the hyperbole.

In other words if the last Polaris lounge really does come online in a year that's surprisingly great news.
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Old Jul 14, 2016, 9:55 am
  #949  
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Originally Posted by halls120
No surprise there. IAD is UA's red headed stepchild.
More like the dottery old aunt they keep in the attic.
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Old Jul 14, 2016, 10:52 am
  #950  
 
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I think it would be cool if United put set mockups in the United Club leading up to the roll out so we can try out the new seat BEFORE we step on the plane for the first time.

Might be a good marketing idea and help sell this new product.

videos and pictures are one thing but putting a mockup in UC's across the globe might be a step forward..

just a thought
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Old Jul 14, 2016, 10:58 am
  #951  
 
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Originally Posted by ckidder331
I think it would be cool if United put set mockups in the United Club leading up to the roll out so we can try out the new seat BEFORE we step on the plane for the first time.

Might be a good marketing idea and help sell this new product.

videos and pictures are one thing but putting a mockup in UC's across the globe might be a step forward..

just a thought
Interesting idea, but I'd be curious (speculation welcome) on what fraction of UC users are actually potential paying Polaris customers. Absent data, I'm going to guess that the majority are not (domestic-heavy elites who look at international J as an upgrade/award play). Sort of like a car show. Lots of people show up just to look at the cars, or maybe check out the odd Camry or Accord with purchasing intent (like me), but spend most of their time (again like me) ogling the Bentleys and sitting in the Jaguars and wishing

The SFO UC in the international terminal however is possibly a different beast, as it's somewhat isolated from the domestic terminal. Also the LHR UC; not sure of the other hubs. ORD would seem to have a lot of domestic overlap as would EWR.
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Old Jul 14, 2016, 11:20 am
  #952  
 
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Originally Posted by scnzzz
Interesting idea, but I'd be curious (speculation welcome) on what fraction of UC users are actually potential paying Polaris customers. Absent data, I'm going to guess that the majority are not (domestic-heavy elites who look at international J as an upgrade/award play). Sort of like a car show. Lots of people show up just to look at the cars, or maybe check out the odd Camry or Accord with purchasing intent (like me), but spend most of their time (again like me) ogling the Bentleys and sitting in the Jaguars and wishing

The SFO UC in the international terminal however is possibly a different beast, as it's somewhat isolated from the domestic terminal. Also the LHR UC; not sure of the other hubs. ORD would seem to have a lot of domestic overlap as would EWR.
I'd rather have more concrete details about the service - am I going to be eating cereal out of the new bowls for my second meal to Asia on Polaris or will there be a real meal? What are the actual wines being planned? What substantive upgrades beyond a new seat and plates are they rolling out?
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Old Jul 14, 2016, 12:05 pm
  #953  
 
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Originally Posted by uber1K_Flyer
I'd rather have more concrete details about the service - am I going to be eating cereal out of the new bowls for my second meal to Asia on Polaris or will there be a real meal? What are the actual wines being planned? What substantive upgrades beyond a new seat and plates are they rolling out?
I think all of that is a great idea and something that could be rolled out with the hard product via iPads that are updated so we could learn more about the actual experience.
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Old Jul 14, 2016, 12:08 pm
  #954  
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Originally Posted by ckidder331
I think it would be cool if United put set mockups in the United Club leading up to the roll out so we can try out the new seat BEFORE we step on the plane for the first time.

Might be a good marketing idea and help sell this new product.

videos and pictures are one thing but putting a mockup in UC's across the globe might be a step forward..

just a thought
They did put a seat display of the "new" p.s. seat (which was the old CO BusinessFirst seat) at JFK when they were converting the fleet. However, it was a look, don't touch display.
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Old Jul 14, 2016, 12:17 pm
  #955  
 
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Originally Posted by halls120
No surprise there. IAD is UA's red headed stepchild.
Though thinking about it, I wonder why they don't start just admitting BF international flyers to the GFL lounge in December till it closes for assumed renovation. Depending on the timing, it could get crowded if they don't expand it, I suppose. I suspect a lot of people might still prefer the LH lounges, but might be nice not to trek to A/B.
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Old Jul 16, 2016, 9:34 pm
  #956  
 
Join Date: Jun 2014
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I have EWR-HKG in J booked for April 2017. I hope Polaris will be rolled out for this would be 2nd longest UA route.

Last edited by tonykline1947; Jul 16, 2016 at 9:41 pm
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Old Jul 16, 2016, 10:52 pm
  #957  
 
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Originally Posted by PTahCha
They did put a seat display of the "new" p.s. seat (which was the old CO BusinessFirst seat) at JFK when they were converting the fleet. However, it was a look, don't touch display.
AA had seats in the Westfield Sydney in late 2013 and SQ had them last year at SIN but both just were display things with people/infographics around. I wish there were more options to test drive seats.
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Old Jul 17, 2016, 5:39 am
  #958  
 
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Originally Posted by JVPhoto
AA had seats in the Westfield Sydney in late 2013 and SQ had them last year at SIN but both just were display things with people/infographics around. I wish there were more options to test drive seats.
They probably expect people to try and "test drive" them for hours at a time, spending every moment waiting for their flight in the seat... Outside a club, that seat would probably be the most comfortable one in any airport terminal.
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Old Jul 17, 2016, 6:36 am
  #959  
 
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Originally Posted by tonykline1947
I have EWR-HKG in J booked for April 2017. I hope Polaris will be rolled out for this would be 2nd longest UA route.
I think it depends on how quickly the frames are delivered - even though the first one comes in December, how many will actually arrive such that there are enough to do a route?
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Old Jul 17, 2016, 8:57 am
  #960  
 
Join Date: Oct 2013
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Posts: 5,594
Originally Posted by scnzzz
Interesting idea, but I'd be curious (speculation welcome) on what fraction of UC users are actually potential paying Polaris customers. Absent data, I'm going to guess that the majority are not (domestic-heavy elites who look at international J as an upgrade/award play). Sort of like a car show. Lots of people show up just to look at the cars, or maybe check out the odd Camry or Accord with purchasing intent (like me), but spend most of their time (again like me) ogling the Bentleys and sitting in the Jaguars and wishing

The SFO UC in the international terminal however is possibly a different beast, as it's somewhat isolated from the domestic terminal. Also the LHR UC; not sure of the other hubs. ORD would seem to have a lot of domestic overlap as would EWR.
I think you're right about the makeup of clientele, but that doesn't make the idea any worse to me. Putting a seat mockup out isn't only to help retain existing J customers, it's also to create a buzz. People telling their friends "you should consider UA for your big trip, I just tried the cool new seat" for example.

Assuming the product really is good, it's the kind of positive marketing UA needs right now. It's fighting a reputation battle with the public after the post-merger Smisek years.

As someone who books a P or Z fare maybe twice a year, I usually try to book on a *A partner. While it may not matter in terms of where the final revenue goes in some cases, experiencing the seat ahead of time might change how I buy. I assume the same goes for those who book J away from UA today.
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