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Real Premium Economy is Coming [Update: UA studying "Real" Prem Y in domestic market]

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Old Oct 29, 2018, 2:14 pm
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Last edit by: WineCountryUA
UA has started installing Premium Plus / Premium Economy seats in 772s and 773s. Other long haul aircraft will also be receiving these new seats.
For 77x it is a 2-4-2 (vs economy 3-4-3) with 3 rows - 24 seats
For 76x it is believe it will be 2-2-2 (vs 2-3-2) with 3 rows ( and maybe a partial row) - 22 seats
For 78x it is believed it will be 2-3-2 (vs 3-3-3) with 3 rows - 21 seats

UA has not yet started selling this new cabin but has restructured its fare class -- which appears to be in preparation of selling the new cabin (and removed 3-class F)

In the meantime, the Premium Plus cabin is being treated as an extension of E+ and those with E+ access can select the new seats.
In many cases UA is initially using an interim seat maps, such as https://www.flyertalk.com/forum/united-airlines-mileageplus/1926142-interim-772-seat-map-polaris-potentially-premium-economy-2018-a.html
Things start to firm up about 2 days prior but last minute changes can happen

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Real Premium Economy is Coming [Update: UA studying "Real" Prem Y in domestic market]

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Old Jun 16, 2018, 10:43 pm
  #691  
 
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seat maps are here...

https://www.flyertalk.com/forum/29641532-post545.html

UA is putting only 24 PE seats on the 787-10, 772, and 77W. The real estate for PE is coming directly out of E+ on these planes, not that E+ is so hot on any of them (and down right awful on the 10 across 777) but what UA has done is basically split the space it currently gives for E+ into PE and E+
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Old Jun 16, 2018, 11:04 pm
  #692  
 
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Originally Posted by jsloan
Analysis is easier when you determine the conclusions in advance.
Going to start using that line with clients. Thx!
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Old Jun 16, 2018, 11:42 pm
  #693  
 
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Originally Posted by spin88
https://www.flyertalk.com/forum/29641532-post545.html

UA is putting only 24 PE seats on the 787-10, 772, and 77W.
According to that layout:

787-10 gets 21 PE
777-200 gets 24 PE
777-300 gets 24 PE
767-300 gets 22 PE
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Old Jun 17, 2018, 8:08 am
  #694  
 
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Originally Posted by spin88
https://www.flyertalk.com/forum/29641532-post545.html

UA is putting only 24 PE seats on the 787-10, 772, and 77W. The real estate for PE is coming directly out of E+ on these planes, not that E+ is so hot on any of them (and down right awful on the 10 across 777) but what UA has done is basically split the space it currently gives for E+ into PE and E+
For some, fewer E+ seats is a loss. For many, preserving the number of J seats is huge. United is taking a different tactic than others.
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Old Jun 17, 2018, 8:50 am
  #695  
 
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I realize that’s it’s hardly an efficient plane, and my moniker gives my preference away, but from a passenger perspective in all cabins, the 767 is hard to beat! 2-2-2 layout for PE is outstanding!
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Old Jun 17, 2018, 8:53 am
  #696  
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Originally Posted by fly18725
For some, fewer E+ seats is a loss. For many, preserving the number of J seats is huge. United is taking a different tactic than others.
I'm happy with how UA has made its seat allocation. Now that the long haul E+ seat is narrower, its value has gone down. ^^ to UA adding PE at the expense of E+.
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Old Jun 17, 2018, 10:11 pm
  #697  
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Look at EVA Air, one of the first to do PE, as an example. They started PE in 1992 on the 744 TPE-LAX. Initially, the front 2/3 of the lower deck was PE and 1/2 Y (upper deck had 8 F and 16 C). Very quickly, they retrofitted and made the lower 1/3 PE and 2/3 Y.

The price differential between Y and PE used to be US$200ish for a roundtrip. Over the years, they continued to shrink the PE cabin and increase the price differential. Now on the 77W, Y is crammed (10 across on the newest configuration), PE is not as good as before (and went from 64 seats to 56 seats), F is gone but C is world class. http://www.evaair.com/en-us/flying-with-eva/fleet-facts/passenger/777-300er.html?filter=Passenger&fleet=777-300ER&seatmap=77M Their target market for PE seems to be upper middle class consumers and corporate.

Even though my company is doing very well stock price-wise, the cut in expenses never ends. (Thank God they at least are blocking out BE.) I can see them adjusting the # of hours required to go into C so it will be a 3-tiered system with full C reserved for 10+ hours (now 8) and not letting us book PE where we have to book Y now. If every company does this, then UA will have a problem.
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Last edited by username; Jun 18, 2018 at 7:35 pm Reason: Corrected Seat Counts
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Old Jun 18, 2018, 10:38 am
  #698  
 
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Originally Posted by username
Look at EVA Air, one of the first to do PE, as an example. They started PE in 1992 on the 744 TPE-LAX. Initially, the front 2/3 of the lower deck was PE and 1/2 Y (upper deck had 8 F and 16 C). Very quickly, they retrofitted and made the lower 1/3 PE and 2/3 Y.

The price differential between Y and PE used to be US$200ish for a roundtrip. Over the years, they continued to shrink the PE cabin and increase the price differential. Now on the 77W, Y is crammed (10 across on the newest configuration), PE is not as good as before (and went from 42 seats to 36 seats), F is gone but C is world class. 777-300ER - EVA Air | America Their target market for PE seems to be upper middle class consumers and corporate.

Even though my company is doing very well stock price-wise, the cut in expenses never ends. (Thank God they at least are blocking out BE.) I can see them adjusting the # of hours required to go into C so it will be a 3-tiered system with full C reserved for 10+ hours (now 8) and not letting us book PE where we have to book Y now. If every company does this, then UA will have a problem.
There are big differences in markets between EVA and UA. UA's TPAC hub - the SFO MSA - has a $84k/per person per capita income. Taiwan has a per capita GDP of $24K. (I can't find an income figure, income would be lower). To give some context, Japan's per capita income is $47K, and the US per capita income was $57K/person.


On the most recent 77W config EVA has 39 J and 56 PE and 10x E- with 31 or 32" pitch, and 20 "exit row" Y (effectively E+). On its 77W (once PE is put in) UA will have 24 PE, 68 E+/exit row, and 60J.

I don't know what EVA does with J corporate accounts, but UA is discounting its J for big business accounts by 40%+. Whether UA has enough seat for the "middle market" in PE given how horrible its E+ seats/service are now getting is a different question.
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Old Jun 18, 2018, 3:06 pm
  #699  
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Originally Posted by CHOPCHOP767
I realize that’s it’s hardly an efficient plane, and my moniker gives my preference away, but from a passenger perspective in all cabins, the 767 is hard to beat! 2-2-2 layout for PE is outstanding!
Not too long ago - 767 was 2-3-2 layout in Y (including E+).
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Old Jun 18, 2018, 3:40 pm
  #700  
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Originally Posted by garykung
Not too long ago - 767 was 2-3-2 layout in Y (including E+).
Still is, I think.
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Old Jun 18, 2018, 5:27 pm
  #701  
 
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Originally Posted by username
Even though my company is doing very well stock price-wise, the cut in expenses never ends. (Thank God they at least are blocking out BE.) I can see them adjusting the # of hours required to go into C so it will be a 3-tiered system with full C reserved for 10+ hours (now 8) and not letting us book PE where we have to book Y now. If every company does this, then UA will have a problem.
I, too, wonder what UA and OAL will do about this. PE may be very attractive to businesses. I'm not sure how much biz travel is close-in internationally vs. more last-minute, but I suppose UA could adjust the price differential to recover more profit for close-in PE bookings. I think keeping the PE cabins smaller limits the cannibalization of J to an extent. Whatever it is, the airlines certainly have way more data on who books what and when and for how much. Will be interesting to see what they do.
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Old Jun 18, 2018, 7:40 pm
  #702  
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Originally Posted by spin88
There are big differences in markets between EVA and UA. UA's TPAC hub - the SFO MSA - has a $84k/per person per capita income. Taiwan has a per capita GDP of $24K. (I can't find an income figure, income would be lower). To give some context, Japan's per capita income is $47K, and the US per capita income was $57K/person.


On the most recent 77W config EVA has 39 J and 56 PE and 10x E- with 31 or 32" pitch, and 20 "exit row" Y (effectively E+). On its 77W (once PE is put in) UA will have 24 PE, 68 E+/exit row, and 60J.

I don't know what EVA does with J corporate accounts, but UA is discounting its J for big business accounts by 40%+. Whether UA has enough seat for the "middle market" in PE given how horrible its E+ seats/service are now getting is a different question.
Oops, I can't count...corrected my count. The point I was trying to make, but forgot to state, is that maximizing yield with a new cabin class might take some data collecting and adjustments. It probably will also depend on the economy and route. The way BR was pricing it initially ($200ish extra on a R/T) made it a no brainer for many but when it went to the $500-$600 range...
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Old Jun 18, 2018, 9:30 pm
  #703  
 
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Originally Posted by username
Oops, I can't count...corrected my count. The point I was trying to make, but forgot to state, is that maximizing yield with a new cabin class might take some data collecting and adjustments. It probably will also depend on the economy and route. The way BR was pricing it initially ($200ish extra on a R/T) made it a no brainer for many but when it went to the $500-$600 range...
We saw the same thing with Y+. It was originally priced very cheap. Premier (silver) just required 25k miles in a year and no spend, or you could get a whole year's worth of it for $200 or something.

They then discovered how popular it was and upped the price.
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Old Jun 19, 2018, 7:49 am
  #704  
 
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Originally Posted by notquiteaff
Still is, I think.
Unless it's changed since January (last time I was in Y on a 763 from ORD to IAH), the lay-out is definitely still 2-3-2 in Y.

The layout tracks what AA is doing with their 777/787s and beats out DL's A359 which they went with 2-4-2 on when standard Y is 3-3-3
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Old Jun 19, 2018, 10:35 am
  #705  
 
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So beyond layout, timing etc., what is the guess as to price of Premium E versus E+. If the number of seats are few, price high all it means to us who are trapped in E+ is fewer E+ and the one class upgrade maybe easier but a devaluation?
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