2013 Mileage Plus Program Speculation
#211



Join Date: Jul 2006
Location: SEA & RDM
Programs: UA - 1MM, DL Diamond, AS MVP75, Marriott Titanium, Hilton Gold
Posts: 9,034
My guess is that the upgrade list will become an Ebay style auction with priority in order of highest to lowest bidder. Bidding ends 20 minutes prior to departure with no status required.
#212
Suspended
Join Date: Jan 2002
Location: Canada
Programs: UA*1K MM SK EBG LATAM BL AC*E50
Posts: 23,584
Very revenue driven!
I like this idea.
#213


Join Date: Apr 1999
Location: Homosassa, FL & Ringwood, NJ -UA-G(Lifetime); SPG-Plat (Lifetime)
Posts: 6,122
This is not a new idea and, for instance, was done a few few years back (june 2008) by AC & Aeroplan
http://www.flyertalk.com/forum/18889049-post2.html
http://www.flyertalk.com/forum/18889049-post2.html
Of course, Larry is now gone, so who knows.......
#214
Join Date: Sep 2005
Location: JZRO
Posts: 9,175
I too like this idea. In fact, I would do it as a silent auction. Every passenger can enter a maximum dollar amount he/she is willing to pay for an upgrade. Nobody knows what anyone else is bidding. The highest bidder(s) get the upgrades.
#215
FlyerTalk Evangelist




Join Date: Jul 2007
Location: DFW
Programs: UA Pleb, HH Gold, PWP General Secretary
Posts: 23,199
That's basically what NZ does with their "one up" upgrades.
Last edited by colpuck; Dec 7, 2012 at 3:41 pm
#216
FlyerTalk Evangelist




Join Date: May 2001
Posts: 11,707
So, maybe someone should get the biddingforupgrade.com domain name if it is not already taken
#217




Join Date: Mar 2009
Location: Kingdom of Saudi Arabia
Programs: UA-1mm, 1/31/26 last day as 1k since 2009, Marriott-LT Platinum, Hertz-Presidents Circle
Posts: 6,367
Etihad does this and people I know who travel them like this aspect of their program.
#218




Join Date: May 2001
Location: TPA 50%/BKK 30%/HKG 20%
Programs: UA MM - AF G TK G Hilton D Marriott G IHG P
Posts: 1,993
They'd lose a lot of the loyalty they have with FFs with this kind of system.
#219
Join Date: Sep 2005
Location: JZRO
Posts: 9,175
But they're already losing that loyalty by pulling the upgrade rug out from under Premiers. I'm merely suggesting a paid-upgrade scheme that works better (IMHO) than what UA is using now. Highest bidder wins.
#220
Suspended
Join Date: Feb 2007
Posts: 1,273
Does no announcements on MileagePlus program mean nothing has changed?
I thought we would have heard something by now. I'm hoping no news is good news in that all entitlements and award levels stay the same?
I was expecting something by year end.
I was expecting something by year end.
#221
Join Date: Oct 2007
Location: Dubai / NYC
Programs: EK-IO, UA-1K2MM, ETIHAD-GOLD, SPG-PLAT LIFETIME, JUMEIRAH SERIUS GOLD
Posts: 5,218
Chances are any mileage awards that go up we will get advance notice. But things like requiring us to pay fuel surcharges on tkts can come any day w little or no notice
#222




Join Date: Aug 2010
Location: Morris County, NJ
Programs: UA 1K/MM, Avis Pres, Marriott Plat
Posts: 2,466
I would suspect that the changes & realignment in the C-suite have something to do with it. It's just speculation on my part, but I'm getting a vibe that someone woke up and figured out that a) the marketing message sucks; and b) (most) high-value flyers are profitable! Losing them to the competition is a bad thing... And I'd bet that those who were just asked to leave put a much smaller value on FF's than the numbers showed we're worth.
Granted, a small, small percentage of Elites took advantage of the AA offer and switched their flying, but I'd bet that was a disproportionate amount of margin that shifted with them.
Just guesses on my part, but I think any changes we see will be designed to attract and retain - that's after all the entire point of FF programs. Probably wasn't going to be that way, but those with that sort of thinking just got walked out.
Call me a glass-half-full kind of guy.
Granted, a small, small percentage of Elites took advantage of the AA offer and switched their flying, but I'd bet that was a disproportionate amount of margin that shifted with them.
Just guesses on my part, but I think any changes we see will be designed to attract and retain - that's after all the entire point of FF programs. Probably wasn't going to be that way, but those with that sort of thinking just got walked out.
Call me a glass-half-full kind of guy.
#223
Join Date: Oct 2009
Programs: UA 1K 1MM
Posts: 455
I would suspect that the changes & realignment in the C-suite have something to do with it. It's just speculation on my part, but I'm getting a vibe that someone woke up and figured out that a) the marketing message sucks; and b) (most) high-value flyers are profitable! Losing them to the competition is a bad thing... And I'd bet that those who were just asked to leave put a much smaller value on FF's than the numbers showed we're worth.
Granted, a small, small percentage of Elites took advantage of the AA offer and switched their flying, but I'd bet that was a disproportionate amount of margin that shifted with them.
Just guesses on my part, but I think any changes we see will be designed to attract and retain - that's after all the entire point of FF programs. Probably wasn't going to be that way, but those with that sort of thinking just got walked out.
Call me a glass-half-full kind of guy.
Granted, a small, small percentage of Elites took advantage of the AA offer and switched their flying, but I'd bet that was a disproportionate amount of margin that shifted with them.
Just guesses on my part, but I think any changes we see will be designed to attract and retain - that's after all the entire point of FF programs. Probably wasn't going to be that way, but those with that sort of thinking just got walked out.
Call me a glass-half-full kind of guy.

#224




Join Date: Nov 2008
Location: Washington, DC
Programs: United Premier 1K 1MM; AA Plat Pro; Hyatt Globalist; Marriott Platinum; Avis President's Club
Posts: 2,614
I think United is waiting to see what AA does post-Bankruptcy. Do they merge or go it alone. I think they may institute changes to grab elites from AA if they decide to merge.
#225
A FlyerTalk Posting Legend




Join Date: Sep 2002
Location: LAX/TPE
Programs: United 1K, JAL Sapphire, SPG Lifetime Platinum, National Executive Elite, Hertz PC, Avis PC
Posts: 47,235

This is a relief as it will keep our Appalachian Bumpkin cousin (USAir) in *A as a domestic backup for accrual and redemption.
I can't tell either way if the exec shakeup is a case of "you angered our high value customers and they left" or possibly "you didn't squeeze enough revenue out of *all* our customers and keep pandering to those annoying Elite SOBs".
Only time will tell....but an independent AA will at least provide an emergency escape hatch if my second thought turns out accurate.

