Thoughts on the decline of SQ First
#16
Join Date: Apr 2014
Posts: 118
A question, does SQ operate in the right markets to maintain a full bells and whistles F service, like AF and LH (who have access to the lucrative transatlantic market), or like the cashed up ME carriers?
So often you read of people liking SQ F because they have an empty cabin, one seat for sleeping and one for sitting - and these are on awards. How on earth do they make money on F if this is the case? Or is it simply a loss leader?
Basically the main market I would have thought SQ F now is Australia/SE Asia - Europe or SE Asia-North America. Outside those basic geographies you can get good non-stop services on a whole range of carriers and paid F (I assume) is less price sensitive, so people are more inclined to take a more expensive non-stop than backtracking through SIN, to get from say Shanghai to London.
We've also seen the reduction in 77W from 8 to 4 seats.
I'm being a bit provocative, but is the writing on the wall for SQ F?
So often you read of people liking SQ F because they have an empty cabin, one seat for sleeping and one for sitting - and these are on awards. How on earth do they make money on F if this is the case? Or is it simply a loss leader?
Basically the main market I would have thought SQ F now is Australia/SE Asia - Europe or SE Asia-North America. Outside those basic geographies you can get good non-stop services on a whole range of carriers and paid F (I assume) is less price sensitive, so people are more inclined to take a more expensive non-stop than backtracking through SIN, to get from say Shanghai to London.
We've also seen the reduction in 77W from 8 to 4 seats.
I'm being a bit provocative, but is the writing on the wall for SQ F?
Except to say that where we would have travelled to (SIN to) FRA on SIA first, we are now considering C-class to DUS on the A350 – whether we make that change is still under consideration, but given the dumbing down of F-class, it’s certainly looking more inviting.
#17
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I've a friend who is a SQ cabin crew and he says he dreads it everytime he has to work in F as he says SQ always caters exactly the number in each cabin. Which means that if you order BTC, there isn't an extra meal for you to choose from and if you decide that you don't want that and orders something else, the crew will have to split whatever is left after everyone else orders.
SQ is all about profits and will scrimp and save wherever possible. That includes cabin crew allowance. What airline would ask their staff to return their allowances because there has been a devaluation of the Singapore dollar against all currencies? SQ did. As cabin crew get their long haul overnight allowances paid directly into their own bank account (unlike some carriers which hand them out at each outstation), SQ therefore calculates the differences based on what should be and what is at year end.. and they actually just told their cabin crew that they have overpaid them. So they just docked their pay the following month !
Many of their good staff are leaving SQ in droves. Hence the drive for new cabin crew (Singapore Girls effectively) are taking place now.
SQ is all about profits and will scrimp and save wherever possible. That includes cabin crew allowance. What airline would ask their staff to return their allowances because there has been a devaluation of the Singapore dollar against all currencies? SQ did. As cabin crew get their long haul overnight allowances paid directly into their own bank account (unlike some carriers which hand them out at each outstation), SQ therefore calculates the differences based on what should be and what is at year end.. and they actually just told their cabin crew that they have overpaid them. So they just docked their pay the following month !
Many of their good staff are leaving SQ in droves. Hence the drive for new cabin crew (Singapore Girls effectively) are taking place now.
#18
SQ is all about profits and will scrimp and save wherever possible. That includes cabin crew allowance. What airline would ask their staff to return their allowances because there has been a devaluation of the Singapore dollar against all currencies? SQ did. As cabin crew get their long haul overnight allowances paid directly into their own bank account (unlike some carriers which hand them out at each outstation), SQ therefore calculates the differences based on what should be and what is at year end.. and they actually just told their cabin crew that they have overpaid them. So they just docked their pay the following month !
And flight crew probably know how it works. It might seem a small matter but as a whole it might be a lot, and they are competing with other airlines.
Maybe not the most generous way to run an airline, but hardly something to change jobs over.
#19
Join Date: Jul 2015
Posts: 973
I've a friend who is a SQ cabin crew and he says he dreads it everytime he has to work in F as he says SQ always caters exactly the number in each cabin. Which means that if you order BTC, there isn't an extra meal for you to choose from and if you decide that you don't want that and orders something else, the crew will have to split whatever is left after everyone else orders.
SQ is all about profits and will scrimp and save wherever possible. That includes cabin crew allowance. What airline would ask their staff to return their allowances because there has been a devaluation of the Singapore dollar against all currencies? SQ did. As cabin crew get their long haul overnight allowances paid directly into their own bank account (unlike some carriers which hand them out at each outstation), SQ therefore calculates the differences based on what should be and what is at year end.. and they actually just told their cabin crew that they have overpaid them. So they just docked their pay the following month !
Many of their good staff are leaving SQ in droves. Hence the drive for new cabin crew (Singapore Girls effectively) are taking place now.
SQ is all about profits and will scrimp and save wherever possible. That includes cabin crew allowance. What airline would ask their staff to return their allowances because there has been a devaluation of the Singapore dollar against all currencies? SQ did. As cabin crew get their long haul overnight allowances paid directly into their own bank account (unlike some carriers which hand them out at each outstation), SQ therefore calculates the differences based on what should be and what is at year end.. and they actually just told their cabin crew that they have overpaid them. So they just docked their pay the following month !
Many of their good staff are leaving SQ in droves. Hence the drive for new cabin crew (Singapore Girls effectively) are taking place now.
#20
Join Date: Mar 2015
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Unless you eat your BTC and order seconds off the menu.
#21
Join Date: Mar 2015
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I wouldn't be so sure about that. For the routes I fly (somewhat) regularly like Africa, North East Asia, Australia, CX has never put forth a competitive proposition.
ME3, on the other hand ... SIN-JNB, SIN-Anywhere in Europe undercuts SQ on price SO much ...
ME3, on the other hand ... SIN-JNB, SIN-Anywhere in Europe undercuts SQ on price SO much ...
#22
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Interesting thread. I certainly agree with the ground services contention. I haven't flown AF in F, but the LH experience (either if FCT or a remote stand) is great. Bear in mind though, that if you're in an FCL in FRA and it's not a remote stand, you're walking to the gate, same as SQ in SIN.
I just flew the A380 SYD-SIN, and the 77WN SIN-HKG. Food was excellent, but I had BTC for the 2 big meals (lamb shank curry & nasi padang), and a special meal for the arrival refreshment on the first sector. My big criticism is the bed in the new F on the 77WN. SQ claim it's 82 inches long, but that's simply not true. It's possibly 74 inches at best. I know, because I'm 74.5 inches long, and I can't quite lie down straight end to end. It might be 82 inches along the diagonal, which is I guess how SQ expect taller people to sleep. Yet another fail from an SQ premium cabin for me, sadly.
The bed on the refreshed suites, on the other hand, is very comfortable, and plenty long enough.
Service - pretty much excellent on both sectors, but we were 12/12 and 8/8, and they did struggle to keep the pace up.
I just flew the A380 SYD-SIN, and the 77WN SIN-HKG. Food was excellent, but I had BTC for the 2 big meals (lamb shank curry & nasi padang), and a special meal for the arrival refreshment on the first sector. My big criticism is the bed in the new F on the 77WN. SQ claim it's 82 inches long, but that's simply not true. It's possibly 74 inches at best. I know, because I'm 74.5 inches long, and I can't quite lie down straight end to end. It might be 82 inches along the diagonal, which is I guess how SQ expect taller people to sleep. Yet another fail from an SQ premium cabin for me, sadly.
The bed on the refreshed suites, on the other hand, is very comfortable, and plenty long enough.
Service - pretty much excellent on both sectors, but we were 12/12 and 8/8, and they did struggle to keep the pace up.
#23
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The only LH FCL at FRA where you don't get limo-to-the-gate service is Schengen FCL A.
#24
Join Date: Dec 2008
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I think this is the right question to ask. And no, S.E. Asia/Australia to Europe is not a big F market. In fact it's a VFR market (visit friends and relatives). S.E. Asia to North America - possibly, but that is also where SQ is weak with very low flight density.
#25
Join Date: Jul 2000
Location: AUH
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i) Aircraft departing from a B-gate; and
ii) Departing on a Schengen flight.
Has that changed?
#26
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I flew FRA-LHR out of FCL B yesterday and did not get a limo, I had to walk to gate B27 (which, to be fair, was. 1 minute walk)...
#27
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#28
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#29
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#30
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I agree about feeling a little silly asking for a car if the gate was a short walk-away. That's why I prefer the FCT where there is no option to walk to the gate.