FS - toronto / site / florence / mauritius
Nov 30, 2012 | 5:34 am
#16
Join Date: Feb 2004
Location: Atlanta and the Big Island, Hawaii
Programs: DL Diamond, SPG Gold. I share these affiliations so that you can ask me questions about the programs
Posts: 834
that's a nice little feature.
I'd like it if you could do a system search on a given date where all the propoerties rates would come back to you. There are many time when we'd like to just go on a getaway and not be too picky about which location it is...but would instead choose based on where the best deal may be.
I'd like it if you could do a system search on a given date where all the propoerties rates would come back to you. There are many time when we'd like to just go on a getaway and not be too picky about which location it is...but would instead choose based on where the best deal may be.
Mar 26, 2013 | 11:59 am
#17
Original Poster
FlyerTalk Evangelist
Join Date: Jun 2006
Location: IAD/DCA
Posts: 31,871
site - from FS docs >
"Advantage Pricing and IDeaS Revenue Management system" rolled out dec 2011 > apr 30 2012
"Competitors will comment - our objective is to win share not satisfy the competition"
"IDeaS is a demand system and recommends restriction levels not the actual BAR price. Hotel must evaluate recommendations and not simply let IDeS control rate and inventory decisions. Dont overestimate the power of lower pricing"
http://www.ideas.com/
...
"Scoping and design work for Reservations using external consulting engagement similar to the initial Oliver Wyman work drawn up. Extensive input from field and corporate subject matter experts"
http://online.wsj.com/article/SB1000...184959038.html
"Advantage Pricing and IDeaS Revenue Management system" rolled out dec 2011 > apr 30 2012
"Competitors will comment - our objective is to win share not satisfy the competition"
"IDeaS is a demand system and recommends restriction levels not the actual BAR price. Hotel must evaluate recommendations and not simply let IDeS control rate and inventory decisions. Dont overestimate the power of lower pricing"
http://www.ideas.com/
...
"Scoping and design work for Reservations using external consulting engagement similar to the initial Oliver Wyman work drawn up. Extensive input from field and corporate subject matter experts"
http://online.wsj.com/article/SB1000...184959038.html
WSJ: How do you use social media? Is it a tool for anything more than addressing customer complaints?
Ms. Taylor: Over half of our marketing spend [is] in digital. Every hotel has a social-media manager; some hotels more than one. Their role is not only to answer guest complaints, but also to engage with customers about things that interest them.
It can sometimes be a guest sleeping in the bedroom upstairs. They used to call the front desk. Now they tweet or blog about it. We just have to be where they are.
Ms. Taylor: Over half of our marketing spend [is] in digital. Every hotel has a social-media manager; some hotels more than one. Their role is not only to answer guest complaints, but also to engage with customers about things that interest them.
It can sometimes be a guest sleeping in the bedroom upstairs. They used to call the front desk. Now they tweet or blog about it. We just have to be where they are.
Last edited by Kagehitokiri; Apr 10, 2013 at 9:59 am
Mar 26, 2013 | 5:09 pm
#18
Join Date: Jun 2001
Location: New York, NY
Posts: 3,734
Missing from this seems to be any discussion of what the customer might think. As far as I can tell, most customers see more opaque and less predictable pricing (and more surprises when, e.g., modifying reservations) as being fairly unfriendly changes. Seems like there's a high risk for short term optimizations having a high long term cost.
Apr 28, 2013 | 3:24 pm
#19
Original Poster
FlyerTalk Evangelist
Join Date: Jun 2006
Location: IAD/DCA
Posts: 31,871
site - rates / reservations >
i dont recall where NYBanker described how FS handles minimum stays - arriving before "start date" for XMAS/NYE @ hualalai, in order to avoid any minimum stay requirement.
Nov 7 2011 >
May 9 2012 >
Jun 2 2012 >
http://www.flyertalk.com/forum/luxur...-games-fs.html
jan/feb then (vs) apr 2013 >
luxury's post in another thread sounds like they extended 2nd nt free to rooms and low season, but no beachfront...
ah must be unpublished FSPP offer
fully nonrefundable in low season..
and they increased rates
may jun sep 485 > 700
aug 600 > 700
jul 645 > 700
oct 605 > 745
unfortunate if they are playing those kinds of marketing games
normal, wow >
site >
http://skift.com/2013/12/19/skift-qa...ds-to-learn/#1
http://www.luxurydaily.com/four-seas...itter-hashtag/
http://www.hoteliermiddleeast.com/19...her-norton-qa/
http://www.hotelnewsnow.com/Article/9442
some related - http://www.flyertalk.com/forum/luxur...sons-vibe.html
this was linked above >
http://www.hotelnewsnow.com/articles...-moves-forward
looking at it again, has a bunch on marketing, site, social media, etc
http://www.hugeinc.com/case-study/four-seasons
fourseasons.com/content/dam/fourseasons/web/pdfs/landing_page_pdfs/2012_TRD_Report_final.pdf
i dont recall where NYBanker described how FS handles minimum stays - arriving before "start date" for XMAS/NYE @ hualalai, in order to avoid any minimum stay requirement.
Nov 7 2011 >
i have never understood the rates at [FS palm beach], which seems to operate a very dramatic dynamic pricing policy. If you do a search for a room, literally one day difference either way can make a big difference in price for the entire stay.
Just as an example, take a 14 night stay in a partial ocean-view room:
arrival on 15 Feb gives a rate of $779,
16 Feb = $699,
18 Feb is back to $779,
19 Feb drops to $599
24 Feb is even lower at $499
28 Feb back to $599.
These prices apply to every night of the stay, so arriving on 19 Feb rather than 18 Feb would save $2520 for essentially the same stay in the same room. When it comes to suites, the price differential is even larger (as much as $1500 savings per night for some dates).
Anyone have any idea what is going on here? The prices are not blended rates, and I doubt it can be supply and demand as the price on the arrival date applies to every night of the whole stay.
I have never noticed this at any other hotel, most of which have clear peak, off-peak and shoulder seasons, (and specials of course). Maybe it exists but the differences are more subtle?
Just as an example, take a 14 night stay in a partial ocean-view room:
arrival on 15 Feb gives a rate of $779,
16 Feb = $699,
18 Feb is back to $779,
19 Feb drops to $599
24 Feb is even lower at $499
28 Feb back to $599.
These prices apply to every night of the stay, so arriving on 19 Feb rather than 18 Feb would save $2520 for essentially the same stay in the same room. When it comes to suites, the price differential is even larger (as much as $1500 savings per night for some dates).
Anyone have any idea what is going on here? The prices are not blended rates, and I doubt it can be supply and demand as the price on the arrival date applies to every night of the whole stay.
I have never noticed this at any other hotel, most of which have clear peak, off-peak and shoulder seasons, (and specials of course). Maybe it exists but the differences are more subtle?
FS Santa Barbara...The third night free package works out to a really great rate if you can do weeknights. Actually, was looking at a sunday thru Saturday booking (six nights with two free nights) and still got mid-week pricing (June 10-June 16)
Dlx: $337, regularly $505 weekdays, $675 Weekends
Premier: $390, regularly $585 weekdays, $775 Weekends
Dlx 1BR Suite: $737, regularly $1105 weekdays, $1295 Weekends
San Miguel 1 Br. Suite: $1137, regularly $1705 weekdays, $1895 Weekends
Those third night free rates work out to roughly a 50% discount off the weekend rates for the "rooms" (less discount for the upper tier suites).
The rates quoted above for "third night free" are the average rate for all three nights. The "weekday" and "weekend" end rates are valid for a single night though they may have a minimum stay on summer weekends.
Dlx: $337, regularly $505 weekdays, $675 Weekends
Premier: $390, regularly $585 weekdays, $775 Weekends
Dlx 1BR Suite: $737, regularly $1105 weekdays, $1295 Weekends
San Miguel 1 Br. Suite: $1137, regularly $1705 weekdays, $1895 Weekends
Those third night free rates work out to roughly a 50% discount off the weekend rates for the "rooms" (less discount for the upper tier suites).
The rates quoted above for "third night free" are the average rate for all three nights. The "weekday" and "weekend" end rates are valid for a single night though they may have a minimum stay on summer weekends.
http://www.flyertalk.com/forum/luxur...-games-fs.html
jan/feb then (vs) apr 2013 >
FS punta mita >
2nd nt free (only garden ocean oceanfront suites?)
(3 paid nt min) (jan 22 - mar 1 and apr 1 - apr 30)
idea of base rates >
$485 may jun sep
$600 apr aug
$605 oct nov dec
$645 jul
$655 jan feb
$745 mar
? presidents day and easter
$1175 xmas/nye (8 nt min shown, used to say 10 nt min)
2nd nt free (only garden ocean oceanfront suites?)
(3 paid nt min) (jan 22 - mar 1 and apr 1 - apr 30)
idea of base rates >
$485 may jun sep
$600 apr aug
$605 oct nov dec
$645 jul
$655 jan feb
$745 mar
? presidents day and easter
$1175 xmas/nye (8 nt min shown, used to say 10 nt min)
ah must be unpublished FSPP offer
and they increased rates
may jun sep 485 > 700
aug 600 > 700
jul 645 > 700
oct 605 > 745
unfortunate if they are playing those kinds of marketing games
normal, wow >
A three-night deposit on accommodation, plus 16% VAT, 3% occupancy tax and 10% Resort service fee, will be charged as a guarantee and will be posted to the first and last two nights of the stay. If the stay is three nights or fewer, full payment, plus tax and service charges, is required at time of booking. Cancellations of room reservations must be received at least 30 days (60 days for villas and select suites) prior to expected arrival date or the full deposit will be forfeited. The same policy applies to no-shows, unexpected departures, stays shortened prior to arrival or change of dates within the 30-day cancellation period.
http://skift.com/2013/12/19/skift-qa...ds-to-learn/#1
http://www.luxurydaily.com/four-seas...itter-hashtag/
http://www.hoteliermiddleeast.com/19...her-norton-qa/
http://www.hotelnewsnow.com/Article/9442
some related - http://www.flyertalk.com/forum/luxur...sons-vibe.html
this was linked above >
http://www.hotelnewsnow.com/articles...-moves-forward
looking at it again, has a bunch on marketing, site, social media, etc
http://www.hugeinc.com/case-study/four-seasons
fourseasons.com/content/dam/fourseasons/web/pdfs/landing_page_pdfs/2012_TRD_Report_final.pdf
Last edited by Kagehitokiri; Oct 6, 2016 at 8:23 am