site - from FS docs >
"Advantage Pricing and IDeaS Revenue Management system" rolled out dec 2011 > apr 30 2012
"Competitors will comment - our objective is to win share not satisfy the competition"
"IDeaS is a demand system and recommends restriction levels not the actual BAR price. Hotel must evaluate recommendations and not simply let IDeS control rate and inventory decisions. Dont overestimate the power of lower pricing"
http://www.ideas.com/
...
"Scoping and design work for Reservations using external consulting engagement similar to the initial Oliver Wyman work drawn up. Extensive input from field and corporate subject matter experts"
http://online.wsj.com/article/SB1000...184959038.html
WSJ: How do you use social media? Is it a tool for anything more than addressing customer complaints?
Ms. Taylor: Over half of our marketing spend [is] in digital. Every hotel has a social-media manager; some hotels more than one. Their role is not only to answer guest complaints, but also to engage with customers about things that interest them.
It can sometimes be a guest sleeping in the bedroom upstairs. They used to call the front desk. Now they tweet or blog about it. We just have to be where they are.