JR67

So... It looks like the livery will be very close to LH. Anyone else smelling conspiracy in the air? SK paints their fleet in accordance with LH-group's livery. More convenient for the takeover. Otherwise, why the HELL would SK repaint their fleet when they are already experiencing tough economic times. I realize that Gustafsson is an idiot, but this has absolutely no logical reason.

fassy

LH doesn’t care zip about the livery of airlines they taken over. Just look at German/Eurowings, OS, LX and SN? Nothing close to LHs livery.

And branding is a very important marketing tool. So I can see a company invest on branding. Of course they won’t take in all birds and repaint them. Just one at a time when they are up for a respray anyway.

Chiller3333

Exactly, the cost of changing the livery shouldn't be that high.
It's mostly whatever SAS will end up paying the design team (assuming the cost of painting a given plane in the new vs. the old livery doesn't change).
They obviously won't repaint the planes immediately but follow the current schedule.
Whenever one of the planes is scheduled to be painted it'll just be in the new rather than the old livery.

miamiflyer8

I just wish they get rid of the hideous orange on the engines.

Kamalaasaa

I can’t believe Danish doesn’t have a word for livery!

oliver2002

Speculation by flyprat.no

SKT-DK

I sincerely hope it will be nothing like this - ghastly!

RedChili

"Hope Airbus has enough blue paint" ... a strange thing to write if it's only the tail which is blue. If this image turns out to be the real thing, it would be better to write: "Hope Airbus has enough gray paint."

JR67

I was being a little tongue in cheek about the LH look.

I know branding is important, and that changing your look can create buzz. But there is no point in creating buzz unless you have something else worth buzzing about. Is SK going to announce something new? If not, this is a waste of money, IMHO. Better to focus on improving service in Y. Neat new colours don't help when pax are paying LH prices for DY service levels. Save money on paint and buy a round for the poor guys stuck in SK Y.

highupinthesky

Since LH recently ditched SK as ground handling in CPH and there has been a discontinue of a number of code shares between SK and LH, I strongly doubt they are moving towards merger or takeover.

copperred

I generally concur. The grey just looks like you are pretending you can get away with a dirty aircraft and the holy bright orange resembles nothing that says Scandinavia except maybe mornings, which are not particularly Scandinavian.

Whether the Norwegian government is an owner or not doesn't matter. The heritage is there, the staffing is there, and the services to Norway are there.

copperred

I mean it does, but it cares more about the political maneuvering and image of those that made it possible. The Swiss would never have allowed LH to turn Swiss into another off brand subcontracted people mover with hideous German interpretation of Swiss's signature appearance. OS and LX are beasts of their countries of origin, they were never going to be folded into the main airline, it was always a political impossibility. It has also worked out to LH's favor given the ability to leverage long standing brand/brand association with LX and networks, as well as labor agreements different than LH's own. OS had and has pursued more marginal or more off the beaten path destinations than LH (which can sometimes be mistaken for a bus to Disney World given its passengers) as well as more extensive services to Africa and the Middle East, courtesy of LX and SN.

Eurowings is an LCC in many ways and would water down/impact negative (which apparently is possible) LH's main brand.

It's about market segmentation, or why many vehicle manufacturers contain several different brands and models.

ch.boed

It is here!
https://www.flysas.com/en/newfleet/

Overall, not bad! The rumors were pretty much right. I hope the engine is as "Silver-metallic" as they say it is. Great with "Scandinavian" on the belly.

Tango Alpha

Well, could be worse. But also better... I miss the red engines - symbolising fire and power - even in the salt and pebber bags. But it have been copied by several others.

bombayhog

So what do we think? Love, hate or meh?

https://www.forbes.com/sites/gabriel...brand-new-look