Originally Posted by
fassy
LH doesn’t care zip about the livery of airlines they taken over. Just look at German/Eurowings, OS, LX and SN? Nothing close to LHs livery.
And branding is a very important marketing tool. So I can see a company invest on branding. Of course they won’t take in all birds and repaint them. Just one at a time when they are up for a respray anyway.
I mean it does, but it cares more about the political maneuvering and image of those that made it possible. The Swiss would never have allowed LH to turn Swiss into another off brand subcontracted people mover with hideous German interpretation of Swiss's signature appearance. OS and LX are beasts of their countries of origin, they were never going to be folded into the main airline, it was always a political impossibility. It has also worked out to LH's favor given the ability to leverage long standing brand/brand association with LX and networks, as well as labor agreements different than LH's own. OS had and has pursued more marginal or more off the beaten path destinations than LH (which can sometimes be mistaken for a bus to Disney World given its passengers) as well as more extensive services to Africa and the Middle East, courtesy of LX and SN.
Eurowings is an LCC in many ways and would water down/impact negative (which apparently is possible) LH's main brand.
It's about market segmentation, or why many vehicle manufacturers contain several different brands and models.