Sheraton has a new logo
#16
Join Date: Aug 2018
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The new logo I saw on TPG definitely is different than the one shown here.
Notice the emphasis on ERATO
In Greek mythology, Erato (/ˈɛrətoʊ/; Ancient Greek: Ἐρατώ) is one of the Greek Muses. The name would mean "desired" or "lovely", if derived from the same root as Eros, as Apollonius of Rhodes playfully suggested in the invocation to Erato that begins Book III of his Argonautica.
Going classical in interpretation is kind of cool if they follow through.
Notice the emphasis on ERATO
In Greek mythology, Erato (/ˈɛrətoʊ/; Ancient Greek: Ἐρατώ) is one of the Greek Muses. The name would mean "desired" or "lovely", if derived from the same root as Eros, as Apollonius of Rhodes playfully suggested in the invocation to Erato that begins Book III of his Argonautica.
Going classical in interpretation is kind of cool if they follow through.
#17
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#19
Join Date: Aug 2008
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Okay, I have some questions...
Um... does Enhancing the Digital Experience mean we might get a working website?
Well, it's 2019.. I'm not an SPG loyalist, but I didn't notice any Sheraton buzz in those years. I have a feeling that $100M would have been much better spent making loans or incentives to property owners to improve their properties.
Does this mean more (not-so-)Fresh Bites and soap bottles bolted to the wall like a Motel 6?
Does it bother anyone else that remodeling the hotels is #9 on the priority list?
How about fixing the 1970s dogs you have in inventory? One of the biggest problems with the Sheraton brand is the inconsistency. Sometimes the only solution for an aging property is the wrecking ball. The Sheraton Sand Key is a classic example of this. Older-than-dirt hotel. They've tried to do a lot with the property, but it's just lots of lipstick on this pig. Total waste of a beautiful piece of land where a modern hotel & conference center could be built. There's even enough land to build a new hotel while keeping the existing one going.
The 10 points of Sheraton 2020 include:
1. Introduce New Sheraton Brand Positioning
– Enhance the digital experience and develop compelling content
1. Introduce New Sheraton Brand Positioning
– Enhance the digital experience and develop compelling content
2. Turn Heads, Change Minds, Deliver Guests: $100 Million Sheraton Marketing Campaign
– Roll out a multichannel global advertising campaign, beginning in 2015 through 2017
– Roll out a multichannel global advertising campaign, beginning in 2015 through 2017
8. Innovate the Sheraton Guest Experience. Continuously.
– Offer unique and imaginative premium sleep, entertainment, fitness and bath experiences
– Invigorate Food & Beverage – more relevant, more profitable
– Offer unique and imaginative premium sleep, entertainment, fitness and bath experiences
– Invigorate Food & Beverage – more relevant, more profitable
9. Differentiate Sheraton through Design
– Transform public spaces and guestrooms through smart, intuitive, forward-looking design
– Leverage lobby design to drive revenue
– Transform public spaces and guestrooms through smart, intuitive, forward-looking design
– Leverage lobby design to drive revenue
10. Strengthen Sheraton by Opening 150+ New Hotels by 2020
#20
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https://news.marriott.com/2019/03/sh...ion-milestone/
#21
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#22
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Does it bother anyone else that remodeling the hotels is #9 on the priority list?
I'd like to just have decent food-and-beverage at a Sheraton property. I can't remember a single Sheraton that I've ever stayed at with a good restaurant. It doesn't need a Michelin-rated restaurant, either. Just decent, quality food at fair prices.
Look at this picture of a Sheraton property's dining room:
Looks all fancy, except you know they never have that level of service when the buffet is setup in the back.
#23
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#24
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Sheraton Waikiki: Rumfire makes great cocktails and has some innovative appetizers, and of course one of the worlds best views.
Sheraton San Gabriel Valley, CA: EST Prime Steakhouse is pretty darn good.
Sheraton Grand Los Angeles: District on the mall/lower level is one of my favorite places for appetizers and cocktails in Downtown LA
Sheraton Schiphol Airport: Runway cafe has great beers and decent burgers and stays open late.
Sheraton Grand Park Lane London: The Palm Court has apparently won awards for its tea service, I like the bar and Art Deco atmosphere
Sheraton Swan or Dolphin/Orlando: whichever is the Sheraton has NY's El Mulino which was a darn good business dinner.
Sheraton Libertador Buenos Aires: we had a very reasonable and good quality meal here when it was raining hard and my group didn't want to go far.
#25
Join Date: Aug 2008
Location: Somewhere in Florida
Posts: 2,622
@hockeyinsider: But you forgot about the other 'restaurants' at the property:
I've eaten at nicer hospital cafeterias than this:
Yes, there's a TV, and there's beer, therefore it's their "Signature sports bar!" But this isn't the warm, cozy type of place I want to have a drink at the end of the night...which is a shame. This used to be a decent bar before the recent redecoration:
I've eaten at nicer hospital cafeterias than this:
Yes, there's a TV, and there's beer, therefore it's their "Signature sports bar!" But this isn't the warm, cozy type of place I want to have a drink at the end of the night...which is a shame. This used to be a decent bar before the recent redecoration:
#27
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I don't think of Sheraton as quickly as I do Ws or Luxury Collection when it comes to destination restaurants, but Sheraton does have a few good ones. Maybe others can add theirs, but here are mine:
Sheraton Waikiki: Rumfire makes great cocktails and has some innovative appetizers, and of course one of the worlds best views.
Sheraton San Gabriel Valley, CA: EST Prime Steakhouse is pretty darn good.
Sheraton Grand Los Angeles: District on the mall/lower level is one of my favorite places for appetizers and cocktails in Downtown LA
Sheraton Schiphol Airport: Runway cafe has great beers and decent burgers and stays open late.
Sheraton Grand Park Lane London: The Palm Court has apparently won awards for its tea service, I like the bar and Art Deco atmosphere
Sheraton Swan or Dolphin/Orlando: whichever is the Sheraton has NY's El Mulino which was a darn good business dinner.
Sheraton Libertador Buenos Aires: we had a very reasonable and good quality meal here when it was raining hard and my group didn't want to go far.
Sheraton Waikiki: Rumfire makes great cocktails and has some innovative appetizers, and of course one of the worlds best views.
Sheraton San Gabriel Valley, CA: EST Prime Steakhouse is pretty darn good.
Sheraton Grand Los Angeles: District on the mall/lower level is one of my favorite places for appetizers and cocktails in Downtown LA
Sheraton Schiphol Airport: Runway cafe has great beers and decent burgers and stays open late.
Sheraton Grand Park Lane London: The Palm Court has apparently won awards for its tea service, I like the bar and Art Deco atmosphere
Sheraton Swan or Dolphin/Orlando: whichever is the Sheraton has NY's El Mulino which was a darn good business dinner.
Sheraton Libertador Buenos Aires: we had a very reasonable and good quality meal here when it was raining hard and my group didn't want to go far.
Regardless, a half-dozen or even a dozen decent restaurants out of the hundreds of hotels is nothing to defend.
#28
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Holysmokes yeah I have not stayed in a Sheraton in years due to how bad it is. Honestly even a Fairfield Inn or Residence Inn was better.
#29
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As far as itsaboutthejourney's list, I used to fly with a Captain to HNL a lot that LOVED the Rumfire and agree with his assessment that the view and appetizers there were fantastic. I'm not sure if I ever ate a meal there, as the appetizers and beers were so good while watching the sun set.
While a lot of the Sheratons I've stayed at in the past have been dated, I'll take them over a Fairfield Inn (not a fan of that brand) or Residence Inn (I used to like RIs but the last several I've stayed at have gone cheap on food/drink).
#30
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Nice logo, but I'll always think of this as a downmarket brand. Hotels that couldn't make the cut as Marriotts, Westins, or Renaissances. Sort of like Doubletree is to Hilton.
I assume its main purpose is to serve as a landing place within the portfolio for subpar properties. Occasionally, I'm in a very good Sheraton and I can't help but think "they should reflag this to something better."
I assume its main purpose is to serve as a landing place within the portfolio for subpar properties. Occasionally, I'm in a very good Sheraton and I can't help but think "they should reflag this to something better."