Jan 16, 2019, 7:27 am
Last edit by: Oxon Flyer
New Tier Names. This applies to Lifetime naming as well.
Platinum Premier Elite becomes Marriott Bonvoy Titanium Elite . (75 nights)
Platinum Premier Elite with Ambassador becomes Marriott Bonvoy Ambassador Elite. (100 nights + $20,000 spend)
Platinum Premier Elite becomes Marriott Bonvoy Titanium Elite . (75 nights)
Platinum Premier Elite with Ambassador becomes Marriott Bonvoy Ambassador Elite. (100 nights + $20,000 spend)
Say Hello to Marriott Bonvoy, launches Feb 13, 2019
Jan 16, 2019, 7:32 pm
#137
Suspended
Join Date: Aug 2013
Location: Southern California, USA
Programs: Marriott Ambassador and LTT, UA Plat/LT Gold, AA Gold
Posts: 8,764
No one is saying they will stop staying at Marriott because of the name. But that doesn't mean people can't criticize how ridiculous this name is and how wasteful it has been to spend money on marketing and rebranding when they should be spend money on delivering more benefits.
And no one wasted your money.
Armchair corporate executiving is a new sport, apparently.
Jan 16, 2019, 7:32 pm
#138
FlyerTalk Evangelist
Join Date: Aug 2015
Posts: 11,471
RewardsPlus
Does this have any bearing on or implication for RewardsPlus-granted status? Will Bonvoy continue the status tie-up? Will gold->platinum->gold status update on the Bonvoy changeover date?
I don't believe there's been any clear official statement.
I don't believe there's been any clear official statement.
Jan 16, 2019, 7:34 pm
#139
FlyerTalk Evangelist
Join Date: Oct 2001
Location: check swarm
Programs: DL DM & 2MM, SPG/Bonvoid LT Titanium, Hyatt Globalist, $tarbucks Titanium
Posts: 14,404
Mobile account access will be available via the new Marriott Bonvoy app. The Marriott App will become the Marriott Bonvoy App at the completion of a software update. However, SPG and The Ritz-Carlton Rewards Apps will be retired. Users of those apps will be notified and prompted to download the new Marriott Bonvoy App.
Jan 16, 2019, 7:36 pm
#140
Suspended
Join Date: Aug 2013
Location: Southern California, USA
Programs: Marriott Ambassador and LTT, UA Plat/LT Gold, AA Gold
Posts: 8,764
Jan 16, 2019, 7:42 pm
#141
FlyerTalk Evangelist
Join Date: Oct 2001
Location: check swarm
Programs: DL DM & 2MM, SPG/Bonvoid LT Titanium, Hyatt Globalist, $tarbucks Titanium
Posts: 14,404
I think the tacky name and status level change is indicative of how tone-deaf the Marriott people are and is very much related to the poor customer engagement/communication, IT fiasco, and quality control issues. It would be foolish to direct 100% of branding resources to fixing those issues, but there should be some indication that the issues are being addressed. This announcement and the timing of it seem to completely gloss over the real, lingering problems of this integration.
Jan 16, 2019, 7:44 pm
#142
Join Date: Aug 2013
Location: Olde Dominion
Programs: DL Silver - uh huh!
Posts: 948
Jan 16, 2019, 7:51 pm
#144
Join Date: Dec 2009
Location: COS
Programs: UA Gold/1.5MM (several years running now!), Marriott LTTE, Hertz Prez
Posts: 1,899
Jan 16, 2019, 7:57 pm
#145
Join Date: Sep 2008
Location: AUS
Programs: BAEC Gold, AA PPro, Hyatt Globalist, Amex Plat
Posts: 7,044
I'm actually delighted they named the program Bonvoy! It creates a shiny new diversion for the "usual suspects" in this forum who spend all day, every day, spinning likes tops about what property screwed them out of "free breakfast" You have a whole new thing to get yourselves all worked into a tizzy about and can spend the days tearing your clothes and gnashing your teeth about the marketing name for a hotel loyalty program for awhile.
Win-win for me!
Regards
Win-win for me!
Regards
Jan 16, 2019, 8:12 pm
#146
Join Date: Jun 2012
Location: CLT
Programs: Marriott Plat, AA Gold
Posts: 1,076
So many over the last 19 years that I've lost count. 
Best regards,
William R. Sanders
Social Media Specialist
Marriott International
[email protected]
Best regards,
William R. Sanders
Social Media Specialist
Marriott International
[email protected]
Jan 16, 2019, 8:15 pm
#147
FlyerTalk Evangelist
Join Date: Oct 2001
Location: check swarm
Programs: DL DM & 2MM, SPG/Bonvoid LT Titanium, Hyatt Globalist, $tarbucks Titanium
Posts: 14,404
Jan 16, 2019, 8:26 pm
#148
FlyerTalk Evangelist
Join Date: Feb 2003
Location: Denver, CO, USA
Programs: Sometimes known as [ARG:6 UNDEFINED]
Posts: 26,708
I figure he knows how it should be pronounced.
Also: Westin is not new to this odd-sounding "brand" idea. In the 90s, they tried and failed with the Allegis mashup. You'd think they'd learn.
I think one of the reasons the name sounds so...awful...is because it starts with a B and ends with a Y and has two different "o" sounds in it. I can't think of any brand that comes across so jarring in just two syllables.
Last edited by DenverBrian; Jan 16, 2019 at 8:31 pm
Jan 16, 2019, 8:33 pm
#149
FlyerTalk Evangelist
Join Date: Sep 2007
Location: BOS
Programs: DL DM 2MM, Marriott LT Titanium, Hertz PC, Avis PC
Posts: 15,207
Its a shame how much they're obviously focused entirely on blowing money on useless junk like this instead of getting their customer service out of the gutter and fixing their piece of crap website and IT back end.
Jan 16, 2019, 8:46 pm
#150
Join Date: Dec 2018
Location: Bounding Around The Good 'Ole USA In My Chevrolet
Programs: UA Gold
Posts: 381