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Old Oct 25, 2013, 11:21 am
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: JAXBA
Read the wiki before posting a question.
It's a literacy test that's easy to pass.

This is the Serve thread. Post questions or information concerning other topics in the appropriate threads elsewhere in this forum.

For additional information on using prepaid debit cards, see PIN available now for Visa/MC prepaid debit cards.

Mentions of Softcard (formerly ISIS) are purely incidental to setting up and using Serve/Softcard. Softcard does not hold money, and you cannot load to it.


You cannot make an ACH pull from Serve. The direct deposit account and routing numbers are for deposits only.

https://www.serve.com/#/add-cash

If your card doesn't say "debit" on the front, it isn't a debit card.


Loads at 7-11 and CVS are cash only. Debit cards are NOT allowed.

Loads at Walmart have been confirmed with debit cards. Self checkout does not work for loading Serve. Many Walmart stores are enforcing a rule against the use of prepaid debit cards when loading, even though the register and the MCE do not enforce. Do not make your prepaid debit cards visible. Show them a bank debit card if asked, then discreetly use your prepaid card when asked to swipe. Otherwise, you may be asked by management to never visit the MC (Walmart Money Center) again to load.

Debit loading at Family Dollar appears to be limited to $500 per day per store total (not per person or per account). Whoever gets there first gets the load for the day. Troubleshooting loading problems at FD


Normal Serve
  • Serve loading via VR/MP or WM/FD load: $2,500/day and $5,000 total per calendar month
  • Online Debit Card Load - $200/day and $1,000/month (NOT a gift card with a PIN that some people call a "Debit card")
  • Online Credit Card Load - $200/day and $1,000/month
  • Checking/Savings Account - $2,000/month
  • Checks - $2,000/day and $10,000/month
  • ATM Withdrawals - $750/day and $2,000/month

You can combine the three methods above and load a total of $7k/month to a single Serve account for miles/points earning purposes, but beware that you're also subject to a $10,000/month add money limit which also includes check deposits, ACH transfers, and Serve transfers.

Serve/Softcard Check if your phone/network is compatible
  • Serve loading via VR/MP or WM/FD load: $2,500/day and $5,000 total per calendar month
  • Online Debit Card Load - $500/day and $1,500/month (NOT a gift card with a PIN that some people call a "Debit card")
  • Online Credit Card Load - $500/day and $1,500/month
  • Checking/Savings Account - $2,000/month
  • Checks - $2,000/day and $10,000/month
  • ATM Withdrawals - $750/day and $2,000/month

You can combine the three methods above and load a total of $8k/month to a single Serve account for miles/points earning purposes, but beware that you're also subject to a $10,000/month add money limit which also includes check deposits, ACH transfers, and Serve transfers.

The SD card in the iPhone case used for Softcard is account specific. Once an account has been registered to a card, it cannot be used for another.

Temp Serve
You can only load a maximum of $500/day, $1000/month on a temporary card. Once you get your permanent card, then you can load more. The initial $500 when you purchase the temp card doesn't count against the $5,000/month load limit.


Online Credit Card Loads
Only one card can be linked at a time.

As of 10/09/14, coding of credit card loads changed. In general, Mastercard and American Express cards post as before; see below for information on point earning. Visa cards transact as a cash advance and, therefore, require available CA limit; although most cards post as a purchase.

The Chase Ink Bold is a charge card and has no cash advance ability.

Treated as purchase, earns cashback/points/miles:
  • Bank of America (FIA) (MasterCard, American Express)
  • Barclaycard (Mastercard, Visa)
  • Capital One (Mastercard, Visa)
  • Chase (MasterCard, Visa)
  • Citi (MasterCard, American Express)
  • Discover

Treated as purchase, but doesn't earn points/miles:
  • American Express (May count toward minimum spend)

Posts as a cash advance:
For online CC/DC loads, the name on the Serve account is supposed to match the name of the primary or joint cardholder. So using someone else's CC/DB card to load a Serve account is not allowed.

Several people have reported no problems with loading with an AU card in the Serve account holder's name. Increase your chances by making sure the AUs social security number is on file with the Credit Card. YMMV.

When adding a new card you will usually need to call Serve Account security (1-800-555-4318) for verification of the new card on the second load try. This verification usually requires uploading of a photo of your ID and the credit card. You may pre-emptively avoid the error by going to the above website, logging in, and uploading a scan of a photo ID and the card you are trying to add. You may call back to expedite approval.


Online Debit Card Loads
For online debit load, only use of bank-issued cards is allowed. The use of pre-paid debit cards (Netspend, Paypower, Univision, Paypal*, etc.) and VGC/MGC/AGCs is not allowed. While initial transactions may work, your account will eventually be flagged.


Switching to Serve or Serve/Softcard
Helpful instruction post, latest. Thanks raeneye.

Also see this thread: Switching from Serve to BlueBird - 31 day wait???

Switching to Serve/Softcard
  1. Call up Bluebird or Serve and close account. Make sure your account is at $0.00 before calling. Just close it, don't ask for a temp Serve or anything. CSR will say account is now closed and you have 30 days to change your mind should you decide to re-open it.
  2. Download the Softcard mobile app from Apple App Store or Google Play Store. If you're an iPhone user you have to buy the NFC CashWrap case from your carrier store.
  3. Launch Softcard Mobile App and create Softcard account. You'll be asked if you want to open a Serve account; Yes you do. Start the registration through Softcard mobile app for a Serve account, once you are finished you will be told you will receive an Email from Amex with your account approval. I waited a few hours and called Serve customer service like the wiki says and completed the registration.
  4. Once I got off the phone with Serve I received an email from Serve where I verified my account and email; at this point Amex Serve is open.
  5. Launch Softcard Mobile app again click add new
  6. Activate card with Softcard and select Amex Serve. Follow the instructions & you're good to add. Once this is complete a Serve Card will populate in Softcard. Must activate physical card to get full load limits. Check account status and it automatically credits to your serve account based on who you signed up with. (Verizon - $25, T-Mobile - $50, AT&T - $30 (For AT&T: Get $15 w/activation. Earn additional $15 w/account replenishment))

Switching from BB to Serve
  1. Login to BB account, bring account balance to Zero, (By Bill Pay, Send money, etc..)
  2. Call BB, tell them that you want to open a serve account and close your current BB account. after they check everything they will say something like: "Your account will be permanently closed after 31 days, you can reopen it within 31 day if you change your mind, and you can apply for your new Serve account now, just make sure use the exact same register info from BB."
  3. at this point BB is closed. next morning, goto CVS and get a temporary Serve card (only with cash), load $500, ($2.95 waived, Yeah!!)
  4. get back home, register temporary Serve online, First error: "phone number already registered, please try a different number" could be the my BB's ghost account still showing up on their system, could be my info is not match my BB's registration? i'm not really sure at this point. What I did is keep the same number but change from Cell phone to home phone. and registration went through
  5. after the register and login, second error: "We're still processing your application. Please check your email for an update"
  6. I have see people on the thread reported waiting for weeks for the same message, So, I pickup the phone and called them, ask them to speed up the process.
  7. CSR, told me that my account went to "account security protection department" transfer me to them.
  8. at account security protection department, they told me need to call back on my phone number which I registered to verify.
  9. after the call back of verification, CSR told me that my new Serve account is active now, email address verification will be send with in 5 minutes, permanent card will be received within 7-10 days.
  10. CSR also told me the I can load and spend on the temporary card, but not bill pay.

The number to call to approve your registration after closing Bluebird: Serve Account security 1-800-555-4318



Loading with debit card at Walmart register
Loads at register over $500 will sometimes trigger ID requirement. There is a limit of four swipes per transaction; this means your card plus three payments.

Training a WM cashier:
  • If the WM cashier doesn't know how to load the card, advise them to enter "70" then press "action code".
  • If you are using a temp card that doesn't have your name on it, you can swipe the card from your side of the terminal. The WM rep never has to touch any of your cards. The screen will say "enter account." That is your prompt to slide the card.
  • The terminal will ask the WM employee if you are loading in multiples of $2000. Advise them to enter "no."
  • Avoid saying gift card. Always refer to your card as a debit card.

Error Messages:
DEBIT NOT AVAILABLE
Received when I used a card I thought I had activated but hadn't.

DEBIT NOT APPROVED
Received when the card's monthly load limit had been reached.

TENDER NOT ALLOWED
Card was incorrectly read, or wrong PIN entered.

HOST TIMEOUT
Connection problems. The GC may be drained but the transaction should reverse itself, and funds will become available again. Try again later.


Using Serve
For online bill pay
  • You can pay the credit card that you used to buy VRs/GCs
  • Error 1302 means that you have 1 pending payment the same amount as the one you just submitted. For example, 1000 bill pay to sapphire preferred from Friday and then on Saturday you submit another bill pay for 1000 to sapphire preferred, you will get this error.
  • Tip: if using online bill pay to the same place multiple times, vary your amounts by $0.01 to make it easier to track since your confirmation number does not match the tracking number on your credit card statement



For bank transfers
Under Settings --> Funding & Transfers --> Bank & Cards --> U.S. Bank Account, you can add your bank info and transfer funds from your Serve card directly to your bank. The bank account must be verified, either by the standard "deposit 2 small sums into your account, such as $0.23 & $0.42" method, or doing an "instant verification" by actually logging into your bank account while still logged into Serve.
===

People with an apartment address can find helpful information quoted in post #8530
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Serve - Another Paypal/Amazon Payments.

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Old Dec 15, 2011, 10:53 am
  #181  
 
Join Date: Jan 2011
Programs: SPG GOLD
Posts: 217
Travel points are debatable, but redeeming points for cash could be taxable:

http://www.smartertravel.com/travel-....html?id=10566
sunk818 is offline  
Old Dec 15, 2011, 12:30 pm
  #182  
Original Member
 
Join Date: May 1998
Posts: 1,139
Originally Posted by sunk818
Travel points are debatable, but redeeming points for cash could be taxable:

http://www.smartertravel.com/travel-....html?id=10566
I think you are mixing apples with oranges by quoting this article in a thread involving personal transfers of cash.

If someone has a personal AMEX, buys $50,000 worth of personal goods and gets a 1% cash rebate check of $500, the rebate rule makes it clear that the $500 is nontaxable. The $50,000 of personal goods gets a basis of $49,500 and nothing more usually happens since basis doesn't matter for personal goods.

The TaxMama who provided insight for this article seemed to be asked the question of what happens if a business traveler incurred $50,000 of business expenses on his personal AMEX, got reimbursed $50,000 by his employer, and converted his 50,000 points into a $500 check as a 1% rebate. That is definitely taxable to him (in her opinion) since it simply doesn't fall under the rebate rule and he truly enriched himself by $500 at the company's expense. In fairness, if the business required him to use a company credit card and the company got the $500 check, it would treat it as taxable income, otherwise the books wouldn't balance. If this same guy exchanged the 50,000 AMEX points for 50,000 Delta miles instead of the $500, most of us would argue for no taxable income since the Delta miles might be valued at $0.

If someone finds a personal payment service that lets him use his credit card to transfer $50,000 to himself and he uses this $50,000 to pay off his credit card, many of us would argue that the rebate rule keeps him from being taxed on the 50,000 AMEX points, regardless of whether he converts those 50,000 AMEX points to miles or to cash. Since it is all personal, a person could argue that the rebate rule applies, but the fact that he purchased no goods or services to use for basis reduction makes some believe that the rebate rule doesn't apply to this situation. (Hypertechnically the $50,000 of cash would get a basis of $49,500, but that makes no sense). Consequently, many feel it is safer to convert to miles instead of cash. If the rebate rule doesn't provide protection, an argument can be made that the miles have no value anyway.

Last edited by Andy2; Dec 15, 2011 at 1:57 pm
Andy2 is offline  
Old Dec 16, 2011, 8:13 am
  #183  
 
Join Date: Jan 2011
Programs: SPG GOLD
Posts: 217
Originally Posted by Andy2
regardless of whether he converts those 50,000 AMEX points to miles or to cash.
I will disagree. I referenced the article mainly for the redemption of points for cash.

The distinction is that a person has not purchased anything. An individual is putting money through Serve.com specifically for credit card rewards (cash or points). If you redeem those points for cash, the points now have a concrete redemption ratio them. The cash is then taxable as income IMO.

The rebate argument does not fly here because the individual has not incurred a tangible expense (s/he has not purchased a widget nor service to apply the rebate to).

I think redeeming points for non-cash rewards is best if you want to minimize tax potential.
sunk818 is offline  
Old Dec 16, 2011, 1:36 pm
  #184  
 
Join Date: Dec 2007
Location: PDX|AKL|AMS|GVA|AGP|CPT - or somewhere in between
Programs: DL DM; 2MM
Posts: 2,418
Originally Posted by sunk818
I set up a scheduled load for $250 total ($50 x 5 times, once a day). Seems like the easiest way to meet your monthly without revisiting every day.
Anyone have experience with US Bank - is it processed as "services" or cash advance ?
Travelomania is offline  
Old Jan 5, 2012, 8:35 pm
  #185  
 
Join Date: Feb 2010
Programs: aa
Posts: 460
Serve has delayed the introduction of fees until 1st June. I have found it to be quite useful to drain leftover balances on prepaid cards. Unlike Amazon they don't do the $1 test charge and so you can add a card and drain it completely instantly.
sun_aa is offline  
Old Jan 7, 2012, 9:36 am
  #186  
 
Join Date: Jan 2011
Programs: SPG GOLD
Posts: 217
Originally Posted by sun_aa
Serve has delayed the introduction of fees until 1st June.
Thanks for this! Do you know if the monthly limit for funding via credit card is still $250?
sunk818 is offline  
Old Jan 7, 2012, 9:38 am
  #187  
 
Join Date: Feb 2010
Programs: aa
Posts: 460
Yes. Its limited to $100($250) per day(month).
sun_aa is offline  
Old Jan 8, 2012, 6:36 am
  #188  
 
Join Date: Oct 2005
Location: New York City
Posts: 160
Originally Posted by sun_aa
Serve has delayed the introduction of fees until 1st June. I have found it to be quite useful to drain leftover balances on prepaid cards. Unlike Amazon they don't do the $1 test charge and so you can add a card and drain it completely instantly.
It told me that an American Express Gift card was invalid (I know it to have full value). Perhaps they only allow non-Amex brands?
dlerner is offline  
Old Jan 8, 2012, 9:34 am
  #189  
 
Join Date: Jul 2005
Location: Chicago, IL
Programs: AA EP; WN CP;UA SILVER; MARRIOTT TITANIUM; HH DIAMOND; IHG PLAT; RADISSON PLAT; HYATT GLOBAL
Posts: 1,938
Anyone have experience with CITIBank - is it processed as "services" or cash advance? I want to use my CITI AA MC.

I have used SPG AMEX and BA CHASE and all have been treated as services, no fees.
ORD-TGU is offline  
Old Jan 14, 2012, 7:59 pm
  #190  
 
Join Date: Jan 2011
Programs: SPG GOLD
Posts: 217
@sun_aa is the $250 monthly limit on the site somewhere or did you see a cc charge yourself for charging a total beyond $250
sunk818 is offline  
Old Jan 15, 2012, 12:15 am
  #191  
 
Join Date: Feb 2010
Programs: aa
Posts: 460
Its in the FAQ.
sun_aa is offline  
Old Jan 29, 2012, 8:01 pm
  #192  
 
Join Date: Oct 2003
Location: PDX/AUS
Programs: AA-UA-AS IHG-SPG-Carlson
Posts: 4,562
Since it started, I have taken $250 each month
from AMEX GOLD card and sent it to my bank.

I don't expect any problem, haven't had any,
although I haven't actually "audited" my point earnings
to be sure I am getting the 250 MR each time, I think so...
MrHalliday is offline  
Old Jan 30, 2012, 6:13 am
  #193  
 
Join Date: Jul 2009
Posts: 59
Originally Posted by MrHalliday
Since it started, I have taken $250 each month
from AMEX GOLD card and sent it to my bank.

I don't expect any problem, haven't had any,
although I haven't actually "audited" my point earnings
to be sure I am getting the 250 MR each time, I think so...
Did that and got shut down by Serve in 2 days
pwm112 is offline  
Old Jan 30, 2012, 10:02 am
  #194  
 
Join Date: Oct 2009
Location: Land of the parrots and parrotheads
Programs: Several dozen
Posts: 4,820
Must be doing something creative to keep the redbirds off your trail? Is the bank account under a different name and ssn or tin?

Originally Posted by MrHalliday
Since it started, I have taken $250 each month
from AMEX GOLD card and sent it to my bank.

I don't expect any problem, haven't had any,
although I haven't actually "audited" my point earnings
to be sure I am getting the 250 MR each time, I think so...
AlohaDaveKennedy is offline  
Old Feb 26, 2012, 8:31 am
  #195  
 
Join Date: Jan 2010
Location: IAD, DCA, BWI
Programs: HHonors Dia, PC Plat, DL PM, SPG Gold
Posts: 267
Is Chase Sapphire preferred ok to be used?

for serve.
naroowal is offline  


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