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-   Lufthansa, Austrian, Swiss, Brussels, LOT and Other Partners | Miles & More (https://www.flyertalk.com/forum/lufthansa-austrian-swiss-brussels-lot-other-partners-miles-more-495/)
-   -   Lufthansa to introduce new/revised branding & livery in 2018 (https://www.flyertalk.com/forum/lufthansa-austrian-swiss-brussels-lot-other-partners-miles-more/1870003-lufthansa-introduce-new-revised-branding-livery-2018-a.html)

oliver2002 Jan 23, 2018 3:15 am

The website now has the 3d tour activated, the B748 in the center of the table of the LAC reception is still all white though.... people have further analysed the already installed but taped over winglets on the XI A359 and discovered further clues... this is starting to feel like club ren... :p

atcanobbio Jan 23, 2018 10:41 am

it seems post #284 on airliners.net posted a leak of the livery "update". If that's really it, very unfortunate they got rid of the yellow. Why do airlines think that to create a modern/sophisticated brand image they need to void color?

Rumor: LH might introduce a new/revised livery in 2018 - Page 6 - Airliners.net

oliver2002 Jan 23, 2018 11:30 am

This one?
https://cimg3.ibsrv.net/gimg/www.fly...0060460f6c.jpg


Its looks very bland from this angle... the belly colors do show a bit :)

oliver2002 Jan 23, 2018 11:40 am

My guess this a photoshop job of XA's image in the LH magazine...

Dover2Golf Jan 24, 2018 7:16 am

Well if that's it I hope they didn't pay a lot of money for it.

NA-Flyer Jan 24, 2018 8:01 am


Originally Posted by oliver2002 (Post 29329519)

The LH crane location on the tail is quite low!

oliver2002 Jan 24, 2018 9:58 am

It seems LH's brand value increased by 170% this year: HORIZONT Brand Ticker: Die Lufthansa hängt alle ab

So changing the branding won't destroy much ;)

yurtripper Jan 24, 2018 10:10 am


Originally Posted by oliver2002 (Post 29333834)
It seems LH's brand value increased by 170% this year: HORIZONT Brand Ticker: Die Lufthansa hängt alle ab

So changing the branding won't destroy much ;)

LH's regional dominance is such that they could change the tail logo to a hand with the middle finger sticking up and it probably wouldn't hurt them.

SpewyMcSpew Jan 24, 2018 10:19 am


Originally Posted by yurtripper (Post 29333888)
LH's regional dominance is such that they could change the tail logo to a hand with the middle finger sticking up and it probably wouldn't hurt them.

Hahahaha! please someone photoshop this ^^

San Gottardo Jan 24, 2018 11:53 am

This is typical for Lufthansa, they are very predictable, no surprises. So they kept two things: 1) the bird 2) absolute utter and uninspiring boredom.

The new livery looks like TAROM

oliver2002 Jan 24, 2018 3:11 pm


Originally Posted by yurtripper (Post 29333888)
LH's regional dominance is such that they could change the tail logo to a hand with the middle finger sticking up and it probably wouldn't hurt them.

What do you think the crane is doing? Zoom in to the photoshop creations and carefully look at the second or third feather... :)

oliver2002 Jan 26, 2018 12:57 am

A number of German brands are changing:

Miele: https://www.designtagebuch.de/markenpflege-bei-miele/
Rimowa: https://www.designtagebuch.de/rimowa...kenidentitaet/
Bayer: https://www.designtagebuch.de/logokosmetik-bei-bayer/

A good photoshop of the B748 in front of the FCO paintshop appeared on instagram last night...

worldclubber Jan 26, 2018 1:14 am


Originally Posted by oliver2002 (Post 29341242)
A number of German brands are changing:

Miele: https://www.designtagebuch.de/markenpflege-bei-miele/

Change is inevitable, but Miele is not going to give up the red... ;)

fanb Jan 26, 2018 8:45 am

https://cimg3.ibsrv.net/gimg/www.fly...c6ab809564.jpg

Hope this is photoshop ? :D

curt Jan 26, 2018 10:32 am

:eek: :eek: :eek:


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