Lufthansa to introduce new/revised branding & livery in 2018
 

Rumor! Rumor! Rumor!

Lufthansa might introduce new/revised livery in 2018.

http://forum.airliners.de/topic/4534...comment-780581

And here:

http://www.wings900.com/vb/1-1-civil...ge-livery.html

Let the speculation begin!

Interesting (?) to be there while a rumour is born. :rolleyes:

I saw those mock ups on Wings900 at least ten years ago!

It is time LH did something though, it's boring and doesn't stand out at all.

Funny because I like the livery ^

To each his own! :D

same here!👍🏻

The new livery will be presented to the press in the week of February 5. No major surprises, its a minor facelift not a radical change...

There are good reasons why most planes are white (or in light colors) today, so I wouldn't expect any major change. It's no longer only a European phenomenon, just look at big players like UA, DL and AA, or EK and QF; not too different from BA, AF and LH.

And, I have to admit, I do like the livery. Hope the new livery does not say 5-star-airline all over...

Like this one?

https://cimg2.ibsrv.net/gimg/www.fly...66fe755638.jpg

LOL. Made my day.

I loved Ansett and hated to see them go. :(

D-ABYA (B748) ferried to FCO to get the new paint job.

But which new paint job?

Don't mess this up LH! Your livery is classic, simple and great.

Some elements of the rebranding/redesign are starting to appear here: https://www.explorethenew.com/global/en

Just a quick disclaimer: I'm the person behind the livery concept marked as "arpdesign". This is NOT the new livery. I did that design purely on request of an aviation news website for an article about how some airlines could modernise their look.
My design is all over the net right now. It is true a Lufthansa 747-8 is in for a repaint with a new livery, but it will not be mine. Well, it better not as I was not consulted! lol. I want my money otherwise!.

I expect the new livery to only be a slight change to the present one. The cynic in me says they'll just delete the grey belly. That will save paint, which saves weight. It will also save on the down time for the repainting.

"Classic" = old-fashioned. Should be "classy" not just "classic" for a five star airline
"Simple" = boring
"great" = uninspiring

I know Germany is more about function that form, more about content than packaging. But still, they could do better, couldn't they?

Have to disagree. Their look is old. It's long in the tooth and needs a re-design.
There are ways to update a corporate look and still stay classy. The recent AA rebrand is an example. The logo is perfection. It honours AA's historical eagle logo, but also look fresh, sharp and modern. Same with the typeface they chose also.

There are a number of reasons why LH picked certain colors. White for example shows faults far easier than other colors. Even today it is important: the A380 for example needs to be cooled inflight during day flights because the sun heats up even the white fuselage. NZ with their black livery must have substantial extra cooling costs.
The grey came in because Airbus used a lot of composite panels which no longer allowed the silver metal look you could do on Boeing and DC10s. Which is also a reason why AA had to redo their design scheme. Some background on the initial branding is in this book: https://www.amazon.com/A5-05-Lufthan.../dp/3037782676

Curious why @FrankFurtFlyer and others just picked the fantasy liveries (which @N830MH probably only randomly found on the internet) as the design that will come next month :D

Hint in 41s of the video:
https://cimg4.ibsrv.net/gimg/www.fly...0fb036ee51.png

https://cimg4.ibsrv.net/gimg/www.fly...efb10653f2.jpg


Other hints here: http://magazin.lufthansa.com/xx/en/n...ue-vom-himmel/

i really hope they do not get rid of the yellow completely. I hope they keep it to make the livery pop a bit.

Agreed ^

For those researching, this is a nice link list of the main 3 liveries used so far (1950, 1968, 1989) and 11 variants: Uebersicht ueber die 14 Lufthansa-Liveries

I have that book. It's an interesting read.

Given that it will be an evolution of the livery, I'd delete the grey belly, use a darker blue, a slightly paler yellow (I think the yellow is rather shrill. Particularly if it's applied to large surfaces like gate/check-in/service desk) and call it a day. It would certainly fit the blue seating in their A350.

Qantas and Cathay have gone all white, Swiss and Austrian are all white. So my guess is blue tail with simpler white crane logo, all white (maybe a blue or yellow accent along the body) with facelifted typeface in a new size, and the crane in a new position. Curious how they will do the engines.

I would assume the keep some yellow somewhere. If not, it would be the first LH livery without any yellow. But then again, the renderings of the new J cabins are pale and essentially yellow-free. :(

https://cimg9.ibsrv.net/gimg/www.fly...27eee1f701.jpg
The F/C cabins havent had any LH 'yellow' since quite sometime (2003 for C and 2008 for F?) The Y cabin went nearly all blue with the A359. The LED lighting/accents in the A320 and A359 still have the yellow. See above for the color guideline.

This blog Caixa Preta da Solange: Plantão Caixa Preta says that a 'reader' sent them this rendering that is supposed to happen with '99% certainty'. Lets see :D

https://cimg5.ibsrv.net/gimg/www.fly...84c0dc0783.png


Maybe the engines are the 1% uncertainty ;)

Some other liveries in the LH Group:
https://cimg1.ibsrv.net/gimg/www.fly...d0017b170a.jpg
https://cimg9.ibsrv.net/gimg/www.fly...80686928fb.jpg
https://cimg9.ibsrv.net/gimg/www.fly...a65ce1b9d7.jpg

Have you forgotten about Germanwings, Eurowings and Air Dolomiti?

I said 'some' ;)

I very much like the understated nature of this livery but I wish they would change the font, Arial has had its day.

I thought it was Helvetica (Black). But I agree that the font does now look a bit passe. The question is - what should they change it to? Maybe Comic Sans? :D

The Lufthansa helvetica font, the yellow and the crane are key elements of the brand...

Arial and Helvetica are essentially the same font.

As the yellow is missing presumably the font could and IMO should change too. I would go for something lighter and cleaner like Rotis - though SAS already use it.

While also being a fun way to while a few minutes while waiting at gates etc. the Lufthansa Quartett app is quite interesting with the photos showing the different liveries down the years.

It seems they are going for light modification to avoid licensing Helvetica.

D-AIXI has left the assembly line in TLS and is already sporting a lightly taped over tail... with a white or silver crane on a dark blue background:

Looks like the yellow is really gone. Damn. :(